How will inbound marketing change under the GDPR?

How will inbound marketing change under the GDPR?
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Fewer than twenty days remain before new EU data laws come into practice, and while marketers will be adapting their outreach techniques, it’s important to remember that inbound marketing behaviours will also have to change. Inbound marketing means prospects are looking for more information from you. It will be up to the individual user as to whether or not they will leave their information and disclose what they want in terms of further contact. Besides creating content of value that will convince your prospect to stay a little longer on your site, the user needs assurance that they can trust you to handle their data responsibly. Data Privacy Notice Your landing page should feature a data privacy notice which will give easy-to-understand information to consumers about how their personal data is fundamental within the Data Protection Act 1998 and the EU’s General Data Protection Regulation. The notice will educate users about their greater choice and control over what happens to their personal data, and how it is used. It will also demonstrate that your organisation adheres to best practice; that you are using personal data transparently and fairly. As a result, the DPN will be the first step, both on the journey to compliance, and on the ongoing pathway towards strengthening consumer trust. The DPN should appear when individuals come onto your landing page or online forms, and these should also ask for consent to market to people through a clear opt-in box, accompanied by a clearly written reasoning […]

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