How to Use Micro Influencers to Increase Your Product Credibility

How to Use Micro Influencers to Increase Your Product Credibility
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Not every business is a household name. If you’re a small or medium-sized company, it’s not always easy to promote yourself and compete with the big brands. Your products might be great, but if nobody knows about you, it won’t be easy to sell. Even if someone stumbles upon your website, products, or social media pages, they may wonder whether you’re legitimate. That’s why you need to come up with clever ways to add credibility to your brand and products. Start by including elements that add credibility to your website . But that alone won’t always do the trick. Using micro influencers is one of my favorite ways to add credibility to your products and promote your brand. I’m such a believer in this strategy that it made my list of the top marketing trends of 2018 . What exactly is a micro influencer? They are defined as people who have between 1k and 100k followers on social media. In 2016, 94% of marketers reported their influencer marketing tactics were effective. With such a high success rate, what’s stopping your company from using this strategy? If you’ve been interested in bringing micro influencers on board to help your marketing campaigns, now is your chance. I’ll tell you everything you need to know about how to use micro influencers effectively to increase your product credibility and brand awareness. Why you should work with micro influencers One of the top reasons why it’s appealing to work with micro influencers is because […]

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