How to move up the digital evolution curve

How to move up the digital evolution curve
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The ‘digital’ opportunity is enormous, with staggering growth in all territories and sectors Along with the opportunities come some significant challenges as you adapt to highly demanding digitally-savvy customers. These challenges are caused by the pace , complexity and the degree of change . This shifting environment means that digitally-led business transformation is a complex and on-going journey – an evolution to transition and optimise your business. Even digitally native companies know that they have to innovate and stay ahead of the game because of growing disruption and rapid technological change. Download our Business Resource – Managing Digital Transformation Guide Create a roadmap to implement digital transformation – This practical guide was created to support marketers throughout the digital transformation process. It’s clearly structured in seven sections to step you through the process of initiating and running a digital transformation programme. Understanding your starting point and direction of travel Before embarking on any digital change programme, it is essential to have a clear understanding where your starting point is and the direction you need to travel . What is your starting point? Why are you trying to transform digitally? What is your priority? What is your measurement of success? Without this, you could be contemplating an expensive, potentially highly disruptive and business-wide change programme without setting a clear vision and well thought-out strategy and objectives. The digital evolution curve: simplifying the complex At Digital Works Group we explain how any organisation can digitally optimise itself to develop competitive advantage […]

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