How to leverage social media platforms for your customer acquisition strategy

How to leverage social media platforms for your customer acquisition strategy
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These days, social media is non-negotiable as far as marketing is concerned. You simply cannot ignore the power of social media with the number of worldwide users expected to hit three billion by 2021 If you aren’t already leveraging social media tools to acquire more customers, then you’re missing out on millions of prospects. They help you to engage your target audience in a more personal way. And social media is the ideal place to increase your brand’s exposure, generate more leads, and even service customers. But it’s not as easy as it sounds. If it were, everybody would be doing it, and doing it well. It takes a certain level of planning and tact to get the most out of social media marketing. Hopefully, these tricks will help you with your customer acquisition strategy on social media. 1. Invest in Social Ads Investing in social advertisements is a good way to build a large and targeted following on social media. Almost all major social media platforms, including Facebook, Instagram, Twitter, etc. offer paid ad functionalities. You can use these to increase your content views, clicks, and engagements. You can make the most of your investments by promoting free offers or even repurposing promotional content. Albeit you stand to make more sales by promoting paid offers. But this way you can get new subscribers and potential leads for the future. You can even use these paid facilities to promote your content and ads to specific demographics. Take it a […]

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