How to fill your lead stream with personalized content marketing

How to fill your lead stream with personalized content marketing
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Learn how to craft a customer-centric email sequence that engages and converts with personalized content Content marketing – in fact, all things content – seemed to be all the rage in 2017. Companies and agencies pushed out more emails and content than ever before. And the commentary keeps rolling in, especially from social channels. But now, what content you serve up, to whom , and when , needs to be your most pressing concern. Because while your prospects may be seeing lots of content, it may not be the right content – content that will inform, engage, invite action and ultimately lift your conversions and revenues. Let’s keep in mind the goals of content marketing, which are to: Create a positive brand connection Segment your prospects by their psychographics and intents Build the value of your product or service (unique features, competitive advantages) Prime your prospects for purchases, both first time and recurring Most of us know, both from personal experience, and from our click metrics, that content management doesn’t just mean sending out generic promotional emails, regularly posting articles to your blog, or pushing out memes on social media. Instead, effective content marketing: Is permission-based (thank you, Seth Godin, for establishing this!) Provides useful, engaging and entertaining content Communicates your brand message and voice Is automated as much as possible With this established, let’s drill down into how best to send out personalized, permission-based content for your business. For starters, just don’t be annoying I personally have seen […]

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