Social media marketing is no longer optional for small businesses in 2018. I see this problem all too often when I’m consulting small business owners. They have this mentality that social media won’t benefit their companies. “Our customers know who we are, and they know where to find us.” Does this sound familiar to you? Don’t get me wrong: it’s great that you have established a steady customer base. But using social media to market your small business will help you get more money from your existing customers in addition to acquiring new ones. Failure to have an effective social media strategy can be detrimental to your small business.
While you may not think your lack of a social media presence is having an impact on you today, it will eventually catch up with you down the road. So don’t wait until it’s too late to get started.
You’ve got to keep up with the latest social media trends and apply them to your small business. If you’re a small business owner not quite convinced you need to use social media to improve your business, you’ll benefit tremendously from reading this guide. If you are currently using social media to market your small business but not seeing the results you hoped for, I’ll steer you toward the path to success. Follow the marketing tips and strategies I’ve outlined in this guide, and you’ll set yourself up for sustainable growth today and in the future.