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How to Create Highly Relevant Content That Directly Drives Sales

Content marketing is an absolute necessity for brand survival in 2018. You’re on the right track if you are currently creating and distributing content. But for those of you not seeing results from these marketing campaigns, it can be frustrating. If you’re putting so much time and effort into this, why aren’t you seeing results? What’s the issue? I see this problem a lot when I’m consulting businesses. They don’t have a clearly defined content strategy. If this sounds like you, it’s important you read this post carefully. It’s great that you are continuing to publish new content. But this isn’t effective if your sales aren’t increasing. Sure, content marketing can be used for many different things. Primarily, businesses use content marketing to: generate leads acquire new customers increase brand awareness establish credibility engage with an audience All of these are great and critical for success. However, you need to learn how to create content that directly drives sales . That’s why you got into business in the first place, right? You wanted to make money. I can sum up one of the best ways to create content that drives sales in just one word. Relevancy. If your content isn’t relevant, you won’t see high conversions. It’s that simple. Follow this guide to find out how to drive sales with highly relevant content. Here’s what you need to know. Understand how the conversion funnel works Before you can create highly relevant content, it’s important for you to make sure […]

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