How to Create an Actionable Drip Campaign

I know how much time and effort you put into building your email subscriber list . But growing that list is only half the battle. Now that you have a way to contact these subscribers, you need to make sure your messages trigger a response. I’ve seen many companies having success with adding customers to their email lists but struggling with the content portion of their email marketing strategy. Simply put, they don’t know what to write in their emails or when to send them out. Each message you send needs to be carefully calculated. Timing is everything. That’s why I love to use drip campaigns to elicit an action from the recipient. If you’ve never heard of a drip campaign or haven’t used one, I’ll cover the basics before we move forward. Drip campaigns are sometimes called: automated email campaigns auto-responders life cycle emails automated email campaigns Automation is the key term associated with this technique. Drip campaigns are a series of emails that get sent to subscribers in a predetermined order. Although it may sound simple, this email strategy is highly beneficial to your marketing strategy. Drip campaigns are commonly used to communicate to new subscribers or someone who made a purchase but didn’t join your email list yet, but you can use them at any time. I’ll give you some tips about the best uses of drip campaigns and show you how to create one. Here’s what you need to know. Focus on personalization Although drip […]

Categories: Digital Marketing
Tags: Marketing
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