People love watching videos. That’s why 87% of marketers use video content to engage with their audiences on the Internet. More than half of marketing experts across the globe say they get the highest ROI from their video promotions.
When it comes to social media, videos generate 1,200% more shares than both text and pictures combined. Another reason why videos are great is because it’s easier for viewers to comprehend your message while watching videos. In fact, your audience will retain 95% of the information they consumed through a video as opposed to just 10% of information they consumed through reading text. It’s no secret that video content has been dominating the latest trends. But with so many videos out there flooding the market, you need to make sure your video promotions can stand out from the crowd. The majority of consumers prefer watching video content on YouTube and television: These are the platforms you should prioritize when creating a new video promotion.
Don’t get me wrong, just because videos are a great way to market your brand doesn’t mean you should completely abandon your other marketing strategies. You should still continue blogging, sending emails to your subscribers, and staying active on social media. Another reason why video promotions are so awesome is because you can incorporate them into all these other distribution channels as well. It’s easy to add videos to your blog, embed them into your emails, and share them on social media. Here’s something else to […]