Contrary to popular belief, email marketing is not dead. Sure, there are newer content marketing strategies out there today that may seem more appealing. But if you want your business to thrive, you’ve got to have a core foundation for your strategy. Stick to the basics. If you’ve recently launched a startup company , one of the first things you should do is build an active email subscriber list. It’s one of the best ways to get people excited about and engaged with your brand. You’ll use this list to stay in contact with your customers on a regular basis. Ultimately, your email subscriber list will help you increase engagement, generate leads , and drive conversions.
What’s even more appealing about email marketing is how profitable it can be. In fact, the average return on investment for email marketing campaigns is a whopping 3,800%: If you have been in business for a while but still don’t have an active list of subscribers, this guide is relevant to you as well. It’s not too late for you to get started with your first list. You may be a little bit behind right now, but if you want to catch up to your competitors, start focusing on your email marketing strategy as soon as possible. That said, starting from zero can be daunting. It feels as if you’ve got a long climb ahead of you. Don’t worry, we’ve all been there.