How to Build a Data-Driven Marketing Strategy

How to Build a Data-Driven Marketing Strategy
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Data is a hallmark of marketing and, thanks to the digital revolution and the emergence of big data, we have access to more of it than ever before. The challenge is making sense of that data. How can you use it to tailor your marketing strategies? Better yet, how can you use it to bolster your marketing efforts? The alternative isn’t even a question because it’s unavoidable — you need data-driven marketing because people expect relevant, useful and personal experiences from the brands they interact with, and that’s exactly what data-driven marketing produces. Data-Driven Marketing 57% of leading marketers believe that access to data leads to higher business performance. With data, you have an overarching and encompassing view of everything that revolves around your business. Data also leads to insights, and insights lead to a better understanding of your audience and what they want, and predictions you can use to your advantage to give them more personal experiences. As a goal of data-driven marketing, providing more personalised experiences for the customer can be done by understanding them and their interactions with your brand. In fact, 90% of marketers agree that understanding user journeys across channel is critical to marketing success. This is because with understanding comes the ability to deliver the right message at the right time, which increases the likelihood of a conversion. How to build a data-driven marketing strategy As we just covered, data is absolutely essential to marketing because all (good) strategies are built on insights […]

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