How to Boost Conversions by Personalizing Your Website

How to Boost Conversions by Personalizing Your Website
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Every business has room to improve their conversion rates . If you’re looking for a place to start, analyzing your website is the first logical step. While you may have done A/B testing or used some similar techniques in the past to get a surge in conversions, you can take your efforts one step further. Look at your website through the eyes of your customer. The key is, not everyone viewing your website has the same set of eyes. Sure, your company has a general target market, but visitors of all ages and genders from different geographic locations will be viewing your website. These people have different preferences. How can you configure your site to provide the most relevant information, products, and services to each unique visitor? You need to implement personalization methods. If you’ve never done this before, it may sound intimidating. While it may not be the simplest task you’ve ever completed, it’s not that difficult. It’ll require a bit of thought and effort on your part, but the results will be worth it. In fact, 68% of companies say personalization is a top priority. That’s because personalized experiences can improve customer retention rates . Furthermore, customers prefer retailers that personalize their shopping experience. It’s no secret you’re monitoring the behavior of shoppers on your website. Although 36% of customers don’t want to be tracked, 75% of people would still rather shop from a company that uses their information to enhance their experience. Improving the customer experience […]

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