It doesn’t matter if your product is tangible or not. You’ve got to protect your brand or wave goodbye to your good reputation
One minute you’re loved by consumers, the next… a social pariah. What happened?
- Failing to listen to consumer feedback
- Stolen brand identity
- Business data lost due to poor security
- Counterfeit goods undermining your reputation
- One of your team has a meltdown on social
In this age of social media, you can’t avoid having your brand online; but it opens it up to attack. You need to secure your brand’s future potential as a revenue hero and remember… it’s not just about protecting your brand, it’s about promoting it. Having worked in several different industries, I’ve collected valuable tips on protecting your brand’s reputation. From trademarks and copyright issues to domain name registration and employee advocacy. Regardless of your industry, whether your product is tangible or not, this guide will help. Below, I’ve summarized the contents of a guide I’ve written previously – 3 steps to online brand protection.
Protect, measure, promote Don’t for one moment fall into the trap of thinking that brand protection is the be-all and end-all. It’s not enough to safeguard your brand name, it’s about protecting its future earning potential. My strategy covers: Registering multiple domain names to promote your brand globally and protect from fraudsters Protecting your brand’s integrity with trademarks, copyright, and IP protection Listening to consumer mentions and engaging
Below, I’ve summarized the contents of a guide I’ve written previously – 3 steps to online brand protection.