Google Search Console 2018 : First impressions

Google Search Console 2018 : First impressions
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Great new visual design and usability, but no long-term data (yet) There has been a fair bit of excitement about the new search console (GSC) since it was first announced, perhaps mainly since it was promised this would give us access to a full 16 months data about search queries to our site rather than the previous 90 days. Last week took a look, prompted by the many reminders to take a look a the new beta since I asked to join the beta a few months back. Google announced the beta was available earlier in January and it seems most admins will be getting alerts, but if you haven’t you can read about the benefits here and see Google’s summary of the new search console features . I was also interested to see whether there would be any new reports or insights which were available. I’m a fairly heavy user of search console and as I explain in our members’ Quick Win: 3 Killer techniques to improve SEO one of its most powerful features for optimising skyscraper or cornerstone content is to review an individual page to see which search terms its currently attracting data for, so you can encourage more of the same or look at new opportunities. The thing is this technique was far from obvious in the old GSC. My impressions? Visual design The first impressions are positive thanks to the prominence of the headline figures as shown below. Usability More importantly, this is also […]

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