Google Duplex – here’s what it means for marketers

Google Duplex – here’s what it means for marketers
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Have you heard of Google Duplex yet? You know, that AI assistant that books appointments and makes reservations on your behalf? Just your next-door robot… As you may already be aware, Google Duplex is a new technology launched by Google at Google I/O 2018, the company’s annual developer conference. Google Duplex is an AI system that is designed to accomplish real-world tasks over the phone, by mimicking human conversation. Google CEO Sundar Pichai personally demonstrated phones calls made by this digital voice assistant. The product was demoed by showing a phone call where the AI assistant makes an appointment at the hairdresser’s, by calling them and having an actual conversation. Now chatbots and voice assistants have been around for a while now, so that probably doesn’t sound all that intriguing to you. Although, what you may find really intriguing is that the phone call was a close, rather scarily close, resemblance of an actual human conversation. The AI assistant is able to make real calls to real businesses, and nobody seems to notice that it was a robot that was in conversation with them earlier. Essentially, with the help of Google Duplex, you could help accomplish simple tasks, such as booking appointments etc., without actually having to do them. The bot also mimics the key markers of an actual conversation, such as appropriate pauses and filler words like “um,” “ah,” and “uh-huh.”! Baffling. If you haven’t seen the demo yet, a demo of it yet, check it out here […]

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