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GDPR: Example privacy policies and consent forms

Examples of GDPR compliant privacy notices and email opt-in forms We’ve now been covering the implications of the GDPR for marketers and their audiences since 2015 on Smart Insights with many articles contributed by guest experts specialising in privacy law for marketing. Initially, there was a lot of speculation and it was difficult to provide practical examples since ultimately what businesses need to know is to how to update their forms for collecting email addresses and the copy explaining consent for communications in their privacy statement. As the Information Commissioners Office provided more guidance there were some simple sample examples provided in templates, but these didn’t cover the range of situations where businesses in different sectors needed to implement them. Today, as we fast approach the deadline, we can learn from the examples of larger companies who have implemented new forms and privacy notices. We don’t know they are GDPR compliant in that they haven’t been independtly assessed, but the examples we give here are large businesses who will have taken advice from specialist lawyers. In this article, we don’t explain the concepts of personal data, consent and legitimate interests, those are covered in our members guide and likely you are familiar with them already, so we’ll concentrate on the examples. We will start with privacy statements and then look at forms and copy asking for consent. Download Premium Member resource – GDPR Briefing for Marketers Learn the requirements of GDPR for businesses and get practical recommendations on how […]

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