Everything You Need to Know about People-Based Marketing

Everything You Need to Know about People-Based Marketing
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CREDIT: Getty Images Americans see anywhere from 4,000 – 10,000 ads per day. It sounds like a lot when you add it up, but when you start to think of all the places you see ads, it makes sense. Our lives are saturated with people vying for our attention. While not all ads are created equal, some can be helpful. Whether you’re a B2B tech leader, an executive, or a travel blogger, we are all consumers of products in our off time. We may not enjoy being bombarded by ads, but most of us appreciate getting connected with products and services we need. Similar to a journalist receiving an irrelevant pitch , today’s consumer snubs their nose at a poorly placed ad. They have come to expect that if they leave something in their cart, that’s ok because that website will be sure to send them an email or place that item in your Facebook feed. Similarly, consumers have begun to embrace alternative forms of communication, like sponsored content, native ads, and creative social media campaigns. All of these point to marketing trends favoring personalization and better targeting. So what’s next in the evolution of marketing? It’s personalization on steroids: People-Based Marketing . What is People-Based Marketing? While consumer-driven content isn’t new, people-based marketing is a new wave in the industry, pushing marketers to use personalized data resulting from recent developments in big data and analytics. According to BounceX, PBM is a strategic approach to marketing in which marketers […]

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