Despite what anybody says, email marketing is still going strong and remains one of the most popular and effective ways of nurturing your prospects and communicating with your customers. But email marketing can be a difficult strategy to perfect. So we’re going to share our top tips to perfect your email marketing and improve your open-rates, click-through rates and conversions so read on or hit play on the video above! 1. Communicate with Purpose What do you want to achieve by sending out this email? Do you want to get more traffic to your website? Do you want to get readers to buy your product? Do you want your readers to take a trial of your software? Ensure you set the goal from day 1 and keep it in mind when you’re writing and designing you email as well as choosing who to send it to. Which brings us on to the next point. 2. Send the Right Message to the Right People If you want to achieve your goals when it comes to email marketing, it’s vital that you target the right people with the right content. Sending out a bulk email to all of your prospects at once, no matter where they are in the sales process, their location, their age or their interests for example, is likely to result in more unsubscribes than click-through rates or conversions. Why? Because half of your list won’t be interested in what you are sending them because your emails are […]

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