Digital asset management: an upbeat option for marketers
With the increasing volume of digital images and other rich media, the demand for digital asset management (DAM) continues to grow. One of the most dynamic sectors in the use of DAM systems is marketing. According to research from Forrester , many more DAM products are designed to support marketing, as compared to enterprise and media applications. But the ability to manage rich media has become essential for departments throughout the enterprise.
“Being able to locate and reuse digital assets is a primary driver for the market,” says Nick Barber, analyst at Forrester. DAM systems bring efficiency to the search process. “This ability can make a huge difference. One company reported that a team of users could take up to 90 minutes collectively to find an asset they wanted, but after deploying a DAM system, the time was cut to less than a minute,” he notes. That degree of improvement makes a strong business case.
Upstream, the outlook is also positive. “With the vast majority of marketers investing in content development, the need to scale creation of assets without scaling the staff is also critical,” Barber says.
Seven thousand digital assets Pearl Drums has been around since 1946, so it provides a good model for how an established company can ease into the 21 st century in its management of digital assets. The company makes acoustic/electronic drums and other percussion instruments, as well as flutes.
Click here to view original web page at Digital asset management: an upbeat option for marketers
Leveraging Existing Customers For Business Growth: 5 Strategies To Look Into
A business model relying solely on lead generation isn’t sustainable. Remember, getting new leads…
0 Comments8 Minutes
The Benefits of CRM for Digital Marketing: Unlocking Growth and Customer Success
In today's highly competitive digital landscape, businesses must constantly strive to understand…
0 Comments5 Minutes
6 Awesome Digital Marketing Strategies for Niche Businesses
It is essential for specialized companies to stand out and efficiently reach their target audience…
0 Comments6 Minutes
Stay Ahead of the Curve: The Importance of SEO Forecasting in Optimization
In the ever-changing landscape of digital marketing, we've learned the value of staying one step…
0 Comments15 Minutes
Choosing the Right E-commerce Marketing Agency: Key Considerations and Tips
In the present times, it is not just enough to operate a business, but you need to advertise it…
0 Comments10 Minutes
From Pixels to People: Maximizing Impact in Marketing Offices and Events
In the fast-paced digital age, where marketing activities are predominantly performed through…
0 Comments5 Minutes
Instagram Marketing: How To Use The Platform To Promote Your Brand
Instagram is one of the most popular social media platforms in the world with an active presence…
0 Comments9 Minutes
Marketing Tips for Educational Institutions
Educational institutions struggle to draw in and keep students in the current competitive…
0 Comments6 Minutes