Choosing effective digital marketing KPIs

Choosing effective digital marketing KPIs
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How to set digital marketing KPIs, make them SMART KPIs and align your KPIs with the RACE planning model Digital Marketing KPIs or Key Performance Indicators are quantifiable goals which help you to track and measure success. KPIs are a useful way for Digital Marketers to set expectations and prove that their work is having a positive impact. To outsiders, the success of digital marketing activity can be seen as difficult to measure but this really isn’t the case. In fact, it’s normally easier to measure progress for a digital campaign than an offline one. The aim of this post is to help you set digital marketing KPIs to measure what really matters in a way which all parties can agree on. We’ll cover negotiating KPIs and how to tie your KPIs into the Smart Insights RACE model. Choosing what to measure The most important part of setting a KPI is choosing what to measure. You really don’t want to go wrong at this stage but don’t worry, it’s pretty simple – just make sure you measure factors which will have an impact on your organization’s targets or goals. Often KPIs are connected to a “conversion”. This can be defined as any valuable online interaction somebody has with your online presence. It’s up to you to define what to track as a conversion depending on what you’re looking to achieve. As a general rule, conversions should be specific (i.e. easily to define and measure) and significantly beneficial (E.G. a […]

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