Sales is a marathon, not a sprint. It involves prospecting, nurturing, educating, building relationships, connecting, and yes, selling. Automation can help bring you to the sales finish line, deliver…
A quick how-to to get you started on this powerful growth channel One of the most-asked questions Paloma hears from convos with marketing teams is:How does our brand start interacting with customers …
Find More Editorials, Gear + Signals at www.mantlesandbox.com Check out the top 8 growth hacking strategies you need to try asap. Everyone would work for themselves if they could. But, the fear of f…
We just finished an innovation metrics project with a consortium of three multinational companies and a mid-sized enterprise company. In this post I wanted to share an insight into the four key perf…
If you’re a small business owner, you already know two things: 1). You need to grow your business using marketing, and 2). You have little to no budget to do it. If you’re reading this you probably k…
There is a fundamental truth that startups need to understand about SEO: Today, Google rewards content creators for going deep. If your SEO strategy involves trying to rank for a bunch of random ke…
“When in doubt, run in circles, scream and shout” -Anonymous There is a very specific sweet & sour spot in the life of a startup that every product manager remembers with a loving cringe — that …
Your startup needs to manage a lot of data: from budgets and expense reports to invoices and and traffic trends. Eventually, you’ll have a SaaS tool that helps you manage each of these jobs, but …
Start With The Most Critical Hypotheses To validate business ideas you need to perform many small experiments. At the centre of any one of these experiments should be a deep understanding of the mo…
Growth hacking is: 1) a new tool that allows you to add Miracle Gro to your website 2) the moment you put on heels 3) the buzzword du jour or 4) something you say in a conversation to make it se…