Freelancing is an alluring choice of income for many; the freedom and flexibility it offers can rarely be found in a regular job. Despite the benefits, as freelancers, we face certain problems. The de…
Every business strives to meet one core objective – to continually acquire and keep their customers. However, this could prove difficult for newly launched businesses due to factors like limited knowl…
Starting a business is expensive. And once you’re finally ready to launch, chances are that you won’t have too much budget left for marketing, especially when you consider how expensive some of the…
In the past few years, business owners have realized the importance of digital marketing and now every company has a Facebook or Instagram page. However, just because we live in the digital age, it do…
A tree diagram is, for all intents and purposes, exactly what it sounds like. Also commonly referred to as a systematic diagram or an analytical tree, it literally looks like a tree complete with a tr…
The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It’s understanding who to listen to and why. Five…
The history of communication has always been about reducing friction. Humans have always looked for better and faster ways to connect with each other. We went from the pony express, to snail mail, t…
CEOs wear several hats — strategic, operational, financial. In One On One, Ben Horowitz makes a profound statement: “Perhaps the CEO’s most important operational responsibility is designing and imp…
If there’s only one passionate party in a relationship it’s unrequited love. Here’s how I learned it the hard way. The Dartmouth Football Team After Rocket Science I took some time off and consul…
The other day I was walking downtown with my friend when we walked past a street performer. He was just a regular guy, nothing fancy, but he was definitely good at singing and he was engaged in my p…