Amazon’s marketplace is huge and a major part of online consumer culture. Sales figures from 2017 showed $177.9 billion. So, it no surprise that Amazon is the investment market’s favorite bet for long…
Repeat business is the name of the game. But while it’s 70% cheaper to hold onto existing customers than acquire new ones, that doesn’t mean you need to implement any fewer marketing strategies. In…
There are so many ways to market your content, platform, brand and products: from getting existing customers to buy more and paid social media advertising to guest posting and introducing a new produc…
Marketing is such a cumbersome and well, intimidating concept that some startups don’t even bother with it until later on. That’s a huge mistake though. Marketing is not only simpler than you thin…
This is not a growth hack, this is simply getting to know your customer. Ask these 7 questions to as many of your initial paying customers as you can to uncover the insights that wi…
Everyone wants their idea to succeed and be exceptional. However, there is more to success than having an exceptional idea. Even armed with one that has the potential to change lives, the business y…
Each and every year, the holiday season brings in big money for businesses. The question is: just how big of an impact do the holidays have on businesses across the US? To answer that question, we …
The number of small businesses investing in digital marketing keeps rising. So, just developing a killer website, investing in SEO, and promoting your business on social media is not enough. To stand …
The world of marketing is continuously experiencing change. With the rise of e-commerce, marketing tactics and communication have dramatically changed to adapt to the new, more competitive environment…
What exactly your user engagement looks like will depend on the product. A travel app is not likely to be used as often as a shopping account. As such, there’s no one single engagement metric th…