Strategic Digital Advertising Technology
The single most significant regulation in the history of digital advertising, the General Data Protection Regulation (GDPR), comes into force on 25th May 2018. While often portrayed as a negative b…
Digital Marketing Strategy
Five major reasons why a hosting company is important to your website’s success
You guys need to know what I have learned the hard way. I am into DIYing my way out of everything and therefore when I felt the need to host my website, that’s right, I thought: “Why not do it yoursel…
4 Key Elements of a Killer Digital Marketing Strategy
In the modern online world, digital marketing is of the utmost importance. The main reason is that the best way to reach online consumers is via digital marketing. After all, you have to be wherever y…
Psychographics VS Demographics: Why your targeting strategy needs to change
It’s 2018 and the power is with the individual. In fact, brands like Glossier have built empires based on this assumption. And with every customer armed with a personal social-media-megaphone, unlim…
Digital Marketing
How to Leverage Your Brand’s Story to Drive Sales
Everyone has a story. What’s yours? I’m not referring to your life story, although there are times when that can be intriguing as well. Instead, I’m talking about how you started your business. What w…
15 Best Web Design and Development Tutorials of 2018 for Beginners
Here are 15 best web design and development tutorials for starters, covering responsive and flat web design, font design, front-end development, tools and so on. All the resources you need to learn w…
How To Leverage Your Influencer Marketing Strategy
Are you making the best use of influencer marketing? As the world and its conversations shift to social media, consumers look to their peers for advice on purchase decisions. A study by Influencer Cen…
5 Social Media Marketing Practices That Are Dominating 2018
Digital content marketing is reaching maturity. Companies have a pressing need to ensure that their content marketing strategies and campaigns keep up with the times. More importantly, it is necessary…
Content Marketing
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5 Tips for Revising Content to Work with a Pillar Page [Infographic]
Creating a pillar page is one of the best ways to boost SEO for core services you offer. One of the fastest ways to build a pillar page is to create it from content you already have. There is one cat…
Social Media for Shopping Centres
Contrary to popular belief, social media isn’t really about the platforms. In other words, it’s not about whether or not you have a profile on Facebook, Instagram or Twitter. In all honesty…
5 Key Strategies to help you drive your first content marketing campaign
So, all set to launch your first content marketing campaign? Well, your answer may be “YES”, but are you sure that this three letter word completely justify all the efforts you need to put in drive…
Original Content Drives Business and Social Media Growth
We’ll be the first to admit: creating original content requires an investment of time, money, and/or energy. Blog posts don’t write themselves, and compelling podcasts, graphic designs, and vlogs don’…
Inbound Marketing
5 Key Strategies to help you drive your first content marketing campaign
So, all set to launch your first content marketing campaign? Well, your answer may be “YES”, but are you sure that this three letter word completely justify all the efforts you need to put in drive…
Influencer Marketing: The new face of marketing?
Social networks have evolved to give birth to a revolutionary form of marketing called influencer marketing The savvy advertiser will tell you that now, social media is the best avenue to reach a mark…
You NEED Outbound To Support Your Inbound Marketing
4 Key Ways You Can Support Your Inbound Marketing With Outbound Following on from our recent article comparing these two strategies (Inbound v Outbound Which Really Works?), I wanted to dedicate an a…
3 Ways Content Marketing Can Help Your Sales Strategy
The success of a company that manufactures products or provides services can directly be determined by its sales. There is a tangential connection between adopting an effective content marketing strat…
Social Media Marketing
Hot Stats on Internet Usage
We know the Internet is a wonderful commodity that has brought so many opportunities into the world but do we ever stop and think about just how far the Internet has come? We are so busy using new app…
5 Tactics for Successful Facebook Marketing
Social media has become an integral part of almost everyone’s life. People use it for many purposes: for fun, to keep in touch with friends, to be aware of what’s going in world or maybe for education…
Original Content Drives Business and Social Media Growth
We’ll be the first to admit: creating original content requires an investment of time, money, and/or energy. Blog posts don’t write themselves, and compelling podcasts, graphic designs, and vlogs don’…
5 Proven Tactics to Drive Target Audience to Your New Website
Getting the right audience on your website greatly determines how successful, or better still how much money you make from your online business. It is the number 1 key to online success. The Importan…
SEO
5 Tips for Revising Content to Work with a Pillar Page [Infographic]
Creating a pillar page is one of the best ways to boost SEO for core services you offer. One of the fastest ways to build a pillar page is to create it from content you already have. There is one cat…
Why is Online Reputation Management in 2018
As all we know that to grow in the market and to increase revenue, reputation plays an important role. This is not only beneficial for organizations but also for individuals. Online reputation Managem…
Five major reasons why a hosting company is important to your website’s success
You guys need to know what I have learned the hard way. I am into DIYing my way out of everything and therefore when I felt the need to host my website, that’s right, I thought: “Why not do it yoursel…
5 Proven Tactics to Drive Target Audience to Your New Website
Getting the right audience on your website greatly determines how successful, or better still how much money you make from your online business. It is the number 1 key to online success. The Importan…
Growth Hacking
Strategy First. Then Relentless Tactical Execution.
A few months into my tenure as the VP of Marketing at SuperMac, we now understood who our customers were. We had thought really hard about “market type” and decided to reposition the company from a …
Startup Fundraising 101: The Pros and Cons of Angels, VCs, Angel Groups and Syndicates
Startup Fundraising 101: The Pros and Cons of Angels, VCs, Angel Groups, and Syndicates So you are raising money for your startup. You have a product and a little traction — now you need to grow…
Original Content Drives Business and Social Media Growth
We’ll be the first to admit: creating original content requires an investment of time, money, and/or energy. Blog posts don’t write themselves, and compelling podcasts, graphic designs, and vlogs don’…
The Ultimate Growth Engine: step by step processes to automate your outreach on LinkedIn / Twitter…
TUGE setup Before setting-up, TUGE I’d like to warn you that you’ll be using an extremely powerful tool called Phantombuster. It *can look* scary if you’re not a developer but don’t worry it’s pret…
PPC Marketing
Strategic Digital Advertising Technology
The single most significant regulation in the history of digital advertising, the General Data Protection Regulation (GDPR), comes into force on 25th May 2018. While often portrayed as a negative b…
Hot Stats on Internet Usage
We know the Internet is a wonderful commodity that has brought so many opportunities into the world but do we ever stop and think about just how far the Internet has come? We are so busy using new app…
How to use PPC to amplify your brand
As you know, effective branding amplifies brand awareness and recognition. It builds trust. It helps generate new customers. Best of all, it increases sales and revenue. Related: 5 design bottlenec…
5 most common Google AdWords mistakes that will make you broke
AdWords is one of the most commonly used marketing tools by small and large companies, regardless of the industry. Google AdWords campaigns are usually aimed at improving the overall brand’s visibili…
Web Design
15 Best Web Design and Development Tutorials of 2018 for Beginners
Here are 15 best web design and development tutorials for starters, covering responsive and flat web design, font design, front-end development, tools and so on. All the resources you need to learn w…
Want to learn CSS? Here’s our free 20-part course.
CSS (Cascading Style Sheet) is one of the three cornerstones of the web, along with HTML and JavaScript. It’s what brings life to websites through colors, styling, positioning and much more. Thus, kno…
Five major reasons why a hosting company is important to your website’s success
You guys need to know what I have learned the hard way. I am into DIYing my way out of everything and therefore when I felt the need to host my website, that’s right, I thought: “Why not do it yoursel…
Container-Adapting Tabs With “More” Button
By Osvaldas Valutis On May 2, 2018 dropdown, navigation, priority+ Or the priority navigation pattern, or progressively collapsing navigation menu. We can name it in at least three …
Branding
Why is Online Reputation Management in 2018
As all we know that to grow in the market and to increase revenue, reputation plays an important role. This is not only beneficial for organizations but also for individuals. Online reputation Managem…
Are digital publishing brands doing enough for brand building?
Co-blogger: Gaurav Bansal twitter: @gzbgb and Utkarsh S. Batra twitter: Utkarsh Batra Digital publishing brands today are caught in ‘The War of Views’ armed with the 3 most potent weapons — B…
‘Let me Entertain you’, Brands Should say
The smell of freshly ground coffee. The taste of your favourite tortilla. The feel of a new book in your hands. There are some experiences the interweb can’t offer. As people, we have five sens…
When It Comes to Your Brand, Know Who You Are Not
To know who you are, know who you are NOT. That’s a lot harder than you might think. Recently, I had a B2B client contact me about updating their website copy. They worried it didn’t reflect who the…