Social media is crucial for building and growing the brand. Right now, there are over three billion social media users around the world. You don’t need any other fact (even though there are many more)…
Most of the time, people are worried about copyright infringement because they fear that their audience might mistake them with their competitors. The problem with this comes in the fact that your com…
If you don't have any inkling on how you can approach your Facebook advertising these days, we'll you're not alone. It's not a secret anymore that Facebook's organic reach plummeted. Because of the…
Marketers often rely on Google AdWords to ensure that their business or their clients are featured prominently in search results and receive a steady stream of traffic to their websites. But while thi…
Social media is crucial for building and growing the brand. Right now, there are over three billion social media users around the world. You don’t need any other fact (even though there are many more)…
Advertising should be where the people are. Right now, the internet is growing by leaps and bounds and billions of people are on the internet and social media platforms. E-commerce shops like Amazon h…
Most of the time, people are worried about copyright infringement because they fear that their audience might mistake them with their competitors. The problem with this comes in the fact that your com…
Have you noticed that people started watching more videos recently? Just take a look at YouTube: this major video sharing platform has turned from a mediocre place for the nerds into a major video ma…
Advertising should be where the people are. Right now, the internet is growing by leaps and bounds and billions of people are on the internet and social media platforms. E-commerce shops like Amazon h…
Have you noticed that people started watching more videos recently? Just take a look at YouTube: this major video sharing platform has turned from a mediocre place for the nerds into a major video ma…
UX writing has been developing at the speed of light in recent years, which makes one wonder where it fits in an organization’s content strategy. Many people think that the latter seems to be a much b…
If you have a small business and are looking for methods to promote it online, then probably you will not find a platform better than YouTube to do the same. YouTube is a very powerful tool for market…
Chief Executive Officer of Owner Media Group, Chris Brogan popularly said: “Marketers need to build digital relationships and reputation before closing a sale.” A 2018 report by Status Labs reveal…
The biggest challenge when it comes to running an eCommerce business is getting people to your website. You have to put in a lot of effort to market yourself just to get people in the door. After spen…
Building an email list is an integral part of your marketing campaign — it is where the whole prospecting process starts. The bigger and more qualified your email list is, the more ROI you will ge…
Do you own a business similar to a food truck, winter lodge, or maybe even a beach hotel? If so, you’re likely extremely familiar with the offseason and the dip in sales that accompanies it. Don’t…
Social media is crucial for building and growing the brand. Right now, there are over three billion social media users around the world. You don’t need any other fact (even though there are many more)…
Advertising should be where the people are. Right now, the internet is growing by leaps and bounds and billions of people are on the internet and social media platforms. E-commerce shops like Amazon h…
If you don't have any inkling on how you can approach your Facebook advertising these days, we'll you're not alone. It's not a secret anymore that Facebook's organic reach plummeted. Because of the…
We live in a world where marketing has evolved from something as simple as print ads to more complex methods that leverage social media. In the age of influence, a wise marketer would do well to apply…
Most of the time, people are worried about copyright infringement because they fear that their audience might mistake them with their competitors. The problem with this comes in the fact that your com…
If you have been running a website for some time, by now you might have already heard about the importance of SSL certificates. They’ve become almost a universal standard across the web, and almost al…
There is no denying the fact that digital marketing is the newest and most effective form of advertising these days. Almost everyone has access to the internet, and social media has gained unprecedent…
Mobile-first indexing means that the mobile version of your website becomes the starting point for Google to include in its index and the baseline to determine ranking. If you want to increase traffi…
Chief Executive Officer of Owner Media Group, Chris Brogan popularly said: “Marketers need to build digital relationships and reputation before closing a sale.” A 2018 report by Status Labs reveal…
Have you ever had a complaint come to your business? All of us can answer that in the positive, I’m sure. Those complaints used to come to a company via a phone call or an irate in-person visit. You m…
Introduction: Three best friends Nick, Samantha, and Gennaro graduated from a top B-school and embarked on their entrepreneurial journey, hoping to make it big in this world. 3 years later, they’ve a…
Cyber crime is no more a new phenomenon. The motivation with which criminals carry out this act has been a major concern for small businesses and organizations. Cybercriminals are constantly looking f…
Advertising should be where the people are. Right now, the internet is growing by leaps and bounds and billions of people are on the internet and social media platforms. E-commerce shops like Amazon h…
Marketers often rely on Google AdWords to ensure that their business or their clients are featured prominently in search results and receive a steady stream of traffic to their websites. But while thi…
There are a lot of options when it comes to marketing your local business online. The problem is deciding which channel to use and when to effectively use it. We’ve worked with hundreds of clients o…
The times have indeed changed: Mobile devices have surpassed the number of desktop users in browsing the internet. This puts mobile marketing and the advertising sector at an advantage, which is proj…
If you have been running a website for some time, by now you might have already heard about the importance of SSL certificates. They’ve become almost a universal standard across the web, and almost al…
There is no denying the fact that digital marketing is the newest and most effective form of advertising these days. Almost everyone has access to the internet, and social media has gained unprecedent…
Did you know that there are now more websites than there are people living in the United States? There are almost two billion websites online while there are 321 million people in the United States! T…
User experience design is changing the way consumers interact with brands. Essentially, UX can refer to any specific aspect of the buyer’s journey (both online and offline), but in this article, we’ll…
Social media is crucial for building and growing the brand. Right now, there are over three billion social media users around the world. You don’t need any other fact (even though there are many more)…
Artificial Intelligence (AI) has taken the digital world by storm. More and more companies want to leverage artificial intelligence to develop data-driven brand marketing strategies as an integral par…
There isn't a marketing expert out there that isn’t familiar with the famous marketing mix and its impact on today’s business world. Consisting of four key notions, product, place, price, and promotio…
The online space is changing at a rapid place. From something as minute as a home-based business to cooking to full-fledged governments — everyone is now particular about the kind of image they portra…