Search intent: how to use it to impact the results
Search (or user) intent is when google matches user’s queries with their content index. To rank for a relevant page you need to publish the right content with the right format for the right people…
Digital Marketing Strategy
How Product Packaging can Impact Your Marketing Strategy
When you launch a business, you have to make sure that every aspect of it speaks for your brand's ethos. From your logo to marketing collaterals, you have to have a unifying idea to make you…
A 4-Step Guide to Boosting your Remote Marketing Team’s Performance
As a manager of a remote marketing team, you have multiple roles, such as developing and executing marketing strategies, managing internal teams, analyzing customer insights, etc. However, m…
Digital Marketing Tips for Solar Companies
Digital marketing is gaining momentum with more consumers looking online first when shopping. This can be a bonus for companies in any industry, even for business-to-business solar companies, because…
Digital Marketing
Search intent: how to use it to impact the results
Search (or user) intent is when google matches user’s queries with their content index. To rank for a relevant page you need to publish the right content with the right format for the right people…
How Product Packaging can Impact Your Marketing Strategy
When you launch a business, you have to make sure that every aspect of it speaks for your brand's ethos. From your logo to marketing collaterals, you have to have a unifying idea to make you…
How To Find A Viable Affiliate Marketing Niche
How many times have you heard from people about the term "affiliate marketing"? Undoubtedly, quite often. It is making a comfortable passive income without actually working or doing a business on you…
A 4-Step Guide to Boosting your Remote Marketing Team’s Performance
As a manager of a remote marketing team, you have multiple roles, such as developing and executing marketing strategies, managing internal teams, analyzing customer insights, etc. However, m…
Content Marketing
How to Quantify the Return on Educational Content Marketing
Content marketing is an effective way to keep customers engaged and informed. Since educated customers mean increased customer satisfaction, building a platform of educational content marketing can h…
3 Sites to Make Screen Recording Online
This article will discuss how to record a laptop screen without an application with sound and for free. Lately, many teachers or lecturers often give assignments in the form of videos to support onli…
How To Your YouTube Channel Growth In Simple Steps
Growing a YouTube channel may be quite a process, one that has frustrated many people out of vlogging. However, growing a YouTube channel can become a piece of cake if you learn the right tricks. …
How to Use Infographics for Link Building
Discover the exact steps you can take to use infographics for link building. A complete guide from research and creation to publishing, sharing, and outreach.
Inbound Marketing
Importance Of Customer Relationship Management (CRM) For Small Businesses
A wise man once said, 'It takes months to find a customer… seconds to lose one.' The wise man is Vince Lombardi, an American football coach. You may wonder why a football coach talks about customers, …
Inbound Marketing Mistakes You Should Leave Behind
In today’s cluttered digital landscape, the importance of inbound marketing has gained some serious traction. It’s a powerful way to increase your online visibility, and yet, so many brands are doing …
5 Reasons Why Inbound Marketing is More Effective than Outbound Marketing
It’s neither strange nor a miracle. Inbound marketing performs better than outbound marketing. Driving inbound traffic can be a complex process as there are several existing strategies alive. Some …
What is Outreach Sales? Proven Ways of Reaching Customers
Sales outreaching is the process of reaching out to potential clients and wholeheartedly engaging them on a personal basis. It encourages salespeople to cold-call new prospects into your business, and…
Social Media Marketing
Digital Marketing Tips for Solar Companies
Digital marketing is gaining momentum with more consumers looking online first when shopping. This can be a bonus for companies in any industry, even for business-to-business solar companies, because…
Digital Marketing Strategies For Construction Businesses
Digital marketing is a must-have for all industries, but that doesn’t mean there is a one-size-fits-all strategy to get noticed and to convert leads into quality sales. The construction industry natu…
Instagram search: a tool for market, client and partner research
If you are one of those young entrepreneurs who’s realized the power of Instagram promotion, you are reading the right article. This social media channel has turned into a huge marketplace, where bus…
Social Media Done Right: Why a Strategic Plan Is Key to Your Business Marketing Success
Social media is one of the most versatile tools in your business marketing toolbox, but only if you do it the right way. Used correctly, your social media presence builds trust in your business and i…
SEO
Search intent: how to use it to impact the results
Search (or user) intent is when google matches user’s queries with their content index. To rank for a relevant page you need to publish the right content with the right format for the right people…
Digital Marketing Strategies For Construction Businesses
Digital marketing is a must-have for all industries, but that doesn’t mean there is a one-size-fits-all strategy to get noticed and to convert leads into quality sales. The construction industry natu…
How to Design a Meaningful SEO Strategy
The internet is the first place most people go to find information about anything. It is the easiest way to discover products and services in any industry and across all geographies. So it makes sens…
Top 10 Link Building Strategies For 2021
2020 is a wild year. We’ve witnessed plenty of changes to day-to-day life. But the one thing that remains the same is the importance of quality backlinks. In fact, they’re one of the top three…
Growth Hacking
A 4-Step Guide to Boosting your Remote Marketing Team’s Performance
As a manager of a remote marketing team, you have multiple roles, such as developing and executing marketing strategies, managing internal teams, analyzing customer insights, etc. However, m…
3 Tips For Growing Your Business During COVID
2020 has proven to be a year unlike any today’s generations have seen before. Businesses particularly have suffered at the hands of the COVID virus. From shutdowns to decreased sales, many companies …
5 Digital Marketing Growth Hacks That Will Ensure You a Successful Business
Digital marketing!! Yes, you heard it right!! It has become the buzzword since marketing has become a baseline for online business. No matter what you sell over the internet what ma…
Check these Amazing Tips If You Want to Turn Your Hobby into a Business
The decision to turn a hobby into a business can be one of the most significant decisions you would ever take. Of course, you want to do things that interest you, but what else do you want to achieve?…
PPC Marketing
5 Incredible Ways To Lower CPC Costs in Google AdWords, Dramatically
In every business, it is necessary to get the best performance at the lowest costs as possible. Google AdWords is no exception. How Google AdWords works? You create a keyword, and then you are bid…
9 Ways to Promote Your Business Abroad
If there is one good thing that technology has done for businesses, it is opening up the world for an opportunity to serve a global demographic. However, this has seen a surge in the number of busines…
How To Optimize Pay Per Click Advertising & Control Costs
Every client I talk to who’s using Pay Per Click (PPC) as part of their online marketing mix voices some level of concern about cost and ROI, and for good reason. With PPC, there seems to be a thousa…
What Is Click Fraud and Is It Preventable?
Marketing budgets are often tight, and websites have to choose the search terms they target strategically to avoid wasting their resources. Changes in bidding algorithms have jolted the PPC industry a…
Web Design
Digital Marketing Tips for Solar Companies
Digital marketing is gaining momentum with more consumers looking online first when shopping. This can be a bonus for companies in any industry, even for business-to-business solar companies, because…
Web Development Project Lifecycle – 7 Steps to Success
Seven is such a magical number, it only takes seven proven steps to make your website venture a success. In the neverending sea of websites, how to recognize a true quality and dedication for creatin…
5 Superior UI/UX Design Trends in eCommerce in 2021
Impeccable user experience, ease of navigation, mobile-friendliness, modern functionality, fast page opening times, and overall visual appeal are a couple of the design “must-haves” for every success…
Factors to Consider Before Redesigning a Website to Avoid Ranking Drop
Once every few years, based on statistics and website analysis, it is necessary to make a redesign to improve its usability!! Why? It leads to an increase in conversions and, as a result, to an …
Branding
The Benefits of a Strong Brand Identity
In order to appeal to a larger audience, attract more people to your website, and eventually increase the number of potential customers, it is important to be seen online nowadays. To do that, you…
Logo: Effective and Proper Use and Placement
Starting a company means that you, as the business owner, have to deal with plenty of tasks. For example, you have to find the funding and present your idea to potential investors. Then, you have to r…
What Is the Importance of an Effective Logo in Social Media Marketing?
Are you running a small business and worried about the social media marketing of your brand? Despite following all the latest trends, your business is still not making progress as per your expectation…
How Brand Transparency Can Help You Win Over Your Consumers
Brand transparency 101: Everything about winning the loyalty of the consumers