Mobile devices, smartphones, in particular, have become an indispensable tool of modern life that you simply can’t leave home without. Ignoring how your web design functions on a mobile device, is to …
Cyber crime is no more a new phenomenon. The motivation with which criminals carry out this act has been a major concern for small businesses and organizations. Cybercriminals are constantly looking f…
One of the backbones of marketing is nowadays content marketing. However, you have to be great at it in order to beat the competition which also gets stiff with every new day. This requires the use of…
One of the hardest things about running a business is increasing profitability. You, therefore, need the right tools to help you out which is what the article is about marketing sales funnel. Ever rea…
Mobile devices, smartphones, in particular, have become an indispensable tool of modern life that you simply can’t leave home without. Ignoring how your web design functions on a mobile device, is to …
Cyber crime is no more a new phenomenon. The motivation with which criminals carry out this act has been a major concern for small businesses and organizations. Cybercriminals are constantly looking f…
One of the backbones of marketing is nowadays content marketing. However, you have to be great at it in order to beat the competition which also gets stiff with every new day. This requires the use of…
You already know the importance of optimizing your website so that it shows up near the top of relevant search engine results. But, did you know you can also consider SEO for your company’s LinkedIn P…
One of the backbones of marketing is nowadays content marketing. However, you have to be great at it in order to beat the competition which also gets stiff with every new day. This requires the use of…
Personalization has been around for quite some time. There is no doubt that marketers have been rooting for it since long, but a large percentage still seems struggling with personalization. The forem…
Do you know the impact consistent blogging can have on your small business? Discover five secrets about how to blog to boost your marketing.
No matter what your e-commerce business deals in, you can make a rapid and long-term success if you expand it into overseas markets. In this era of Globalization, it is crucial to target multiple stro…
Landing pages also go by the name of destination page or lead-generation page as these are where your leads are taken to through the various channels you put out there on the Internet. But the use of …
Auditing the content of the phrase “content audit” can easily lead to the conclusion that this activity only deals with content related issues, but that is not the case. In the narrowest sense, the t…
No matter what your e-commerce business deals in, you can make a rapid and long-term success if you expand it into overseas markets. In this era of Globalization, it is crucial to target multiple stro…
People have changed their buying behaviours. They’re doing intensive research on their own before purchasing anything. The access to more information than ever before has made traditional sales talks …
High-quality content creation is one of the essential pillars as an influencer. To create high-quality content on Instagram, optimize it, and grow, influencers need the right tools. I've analyzed many…
Instagram is one of the most popular social networks right now, with over 500 million daily active users. However, it’s also the platform that makes both brands and individual users work hard for popu…
People have changed their buying behaviours. They’re doing intensive research on their own before purchasing anything. The access to more information than ever before has made traditional sales talks …
It’s been said that the world of paid online advertising is under siege from a potent combination of growing consumer antipathy and convenient ad blockers, and that may indeed be true. Even the most t…
As part of any online marketing strategy, SEO is integral to driving consumers to your business via online platforms. Effective marketing highly demands it. Search Engine Optimization (SEO) is a co…
The Internet, and specifically Google, has changed the way people think, post, advertise and even exist in the corporate world. One has to constantly update their presence on social media to stay rel…
Accurate keyword research is imperative for a successful digital marketing strategy. Keyword research is indicative of market demands and tells you what consumers are searching for and therefore inter…
Whether you’re going through a complete rebrand or a less radical brand rejuvenation, a website redesign is a great opportunity to give your digital marketing efforts a boost. Everything from your bra…
Cyber crime is no more a new phenomenon. The motivation with which criminals carry out this act has been a major concern for small businesses and organizations. Cybercriminals are constantly looking f…
Do you know the impact consistent blogging can have on your small business? Discover five secrets about how to blog to boost your marketing.
Buying a business can be tricky whether it is online or not. There are many scammers out there that look to prey on naive individuals with fake businesses. While many think that they are too smart to …
When you send out a customized email, ensure that it’s more than just using the first name of your customers. Personalization is so much more than that. It can help you multiply your sales and generat…
At the beginning of 2019, digital marketing experienced significant changes in all its segments, including search engine optimization (SEO), content marketing, influencer marketing, content automation…
Roll the clocks back to 25th May 2018. Many retailers were fearing the worst about the General Data Protection Regulation (GDPR) that was coming into force. Cue a string of last-minute website cha…
We love PPC advertising. There is nothing better than opening a good campaign and calculating the ROI neatly with a little pride. But do the feelings obscure the clear view? Because far too …
Google AdWords Match Types can be overwhelming. If you have used the Google AdWords platform recently, you would have noticed an endless amount of options and settings that are available. One …
Mobile devices, smartphones, in particular, have become an indispensable tool of modern life that you simply can’t leave home without. Ignoring how your web design functions on a mobile device, is to …
Personalization has been around for quite some time. There is no doubt that marketers have been rooting for it since long, but a large percentage still seems struggling with personalization. The forem…
Landing pages also go by the name of destination page or lead-generation page as these are where your leads are taken to through the various channels you put out there on the Internet. But the use of …
Marketing consists of creating a series of touch points that resonate with your audience. That can be in the form of blogs, social media, PR, events, and much more. There are paid and organic strategi…
The online space is changing at a rapid place. From something as minute as a home-based business to cooking to full-fledged governments — everyone is now particular about the kind of image they portra…
So you have picked your company name and now are ready to embark on the task of creating a logo. The image that the world will soon know and remember you by. But how do you even go about deciding h…
As the majority of brands are spending heavily on digital marketing, it’s easy to assume that the era of print marketing is gone. Many innovative brands are claiming that print is still working for th…
Nothing best represents a brand better than its logo, and this is especially true when it comes to the top dogs in their respective industries. Logos are what makes us instantly recognize popular bran…