It’s safe to say that 2019 has already brought so much innovation in terms of marketing trends for the upcoming period, from how we collaborate with influencers, all the way to the changing consumer n…
Once in a while, a really well-researched article comes along which you can use time and time again as a checklist. The 39 Digital Marketing Tips by Matt Cayless over at bubblegum is one of those. I…
Mailchimp is a pretty good tool and provides great value for money when you’re running newsletter campaigns. However, when you’re ready to take your email marketing campaigns to another level, you mig…
If 2019 is the year you satisfy all your customers, it’s time to go mobile. If your website isn’t up to scratch to the mobile experience, they will bail out - leaving you with lost leads, sales and po…
It’s safe to say that 2019 has already brought so much innovation in terms of marketing trends for the upcoming period, from how we collaborate with influencers, all the way to the changing consumer n…
Once in a while, a really well-researched article comes along which you can use time and time again as a checklist. The 39 Digital Marketing Tips by Matt Cayless over at bubblegum is one of those. I…
Mailchimp is a pretty good tool and provides great value for money when you’re running newsletter campaigns. However, when you’re ready to take your email marketing campaigns to another level, you mig…
If you are looking for stats then this article in the SEOTribunal is a great place to start. If you too rely on Google’s traffic as the main source to attract new customers to your business, it is …
Clearly omnichannel is fully in line with the trend. So much for theory. But how can you start implementing omnichannel practices, or integrate individual aspects? Maybe you are already thinking …
At the beginning of 2019, digital marketing experienced significant changes in all its segments, including search engine optimization (SEO), content marketing, influencer marketing, content automation…
All You Have is Value The definition of marketing is different for everyone. Some people over complicate it, some people over simplify and misunderstand it. Some business think that only advertis…
Everybody pretty much knows that you need proper search engine optimization in order to get your products and services out there. If you didn’t set up your SEO properly, you are pretty much invisible …
At the beginning of 2019, digital marketing experienced significant changes in all its segments, including search engine optimization (SEO), content marketing, influencer marketing, content automation…
Each and every year, the holiday season brings in big money for businesses. The question is: just how big of an impact do the holidays have on businesses across the US? To answer that question, we …
My co-founder Holly and I started Purple Patch events group back in 2004. After spending many years working in the marketing and events industry, we felt there could be significant improvements made t…
Many aspiring entrepreneurs choose affiliate marketing as their first business venture. Affiliate marketing is among the most popular marketing models and is great for starting out in the business wor…
Once in a while, a really well-researched article comes along which you can use time and time again as a checklist. The 39 Digital Marketing Tips by Matt Cayless over at bubblegum is one of those. I…
At the beginning of 2019, digital marketing experienced significant changes in all its segments, including search engine optimization (SEO), content marketing, influencer marketing, content automation…
Everybody pretty much knows that you need proper search engine optimization in order to get your products and services out there. If you didn’t set up your SEO properly, you are pretty much invisible …
Roll the clocks back to 25th May 2018. Many retailers were fearing the worst about the General Data Protection Regulation (GDPR) that was coming into force. Cue a string of last-minute website cha…
If you are looking for stats then this article in the SEOTribunal is a great place to start. If you too rely on Google’s traffic as the main source to attract new customers to your business, it is …
Link Building is an unremovable part of Search Engine Optimisation strategies. It is a priority task that only begins to never end; it goes along with every new task; it always runs in the background.…
Once upon a time, rankings were all that mattered in the SEO arena. And at a point, it was a straightforward process. So straightforward that spammers were rewarded for aggressively trying to dominate…
If 2019 is the year you satisfy all your customers, it’s time to go mobile. If your website isn’t up to scratch to the mobile experience, they will bail out - leaving you with lost leads, sales and po…
It’s safe to say that 2019 has already brought so much innovation in terms of marketing trends for the upcoming period, from how we collaborate with influencers, all the way to the changing consumer n…
Once in a while, a really well-researched article comes along which you can use time and time again as a checklist. The 39 Digital Marketing Tips by Matt Cayless over at bubblegum is one of those. I…
Mailchimp is a pretty good tool and provides great value for money when you’re running newsletter campaigns. However, when you’re ready to take your email marketing campaigns to another level, you mig…
Amazon’s marketplace is huge and a major part of online consumer culture. Sales figures from 2017 showed $177.9 billion. So, it no surprise that Amazon is the investment market’s favorite bet for long…
At the beginning of 2019, digital marketing experienced significant changes in all its segments, including search engine optimization (SEO), content marketing, influencer marketing, content automation…
Roll the clocks back to 25th May 2018. Many retailers were fearing the worst about the General Data Protection Regulation (GDPR) that was coming into force. Cue a string of last-minute website cha…
We love PPC advertising. There is nothing better than opening a good campaign and calculating the ROI neatly with a little pride. But do the feelings obscure the clear view? Because far too …
Google AdWords Match Types can be overwhelming. If you have used the Google AdWords platform recently, you would have noticed an endless amount of options and settings that are available. One …
Once upon a time, rankings were all that mattered in the SEO arena. And at a point, it was a straightforward process. So straightforward that spammers were rewarded for aggressively trying to dominate…
If 2019 is the year you satisfy all your customers, it’s time to go mobile. If your website isn’t up to scratch to the mobile experience, they will bail out - leaving you with lost leads, sales and po…
At the beginning of 2019, digital marketing experienced significant changes in all its segments, including search engine optimization (SEO), content marketing, influencer marketing, content automation…
There is no question that living in the digital information age feels like the height of globalization. Advances in communication technology positioned the internet as the freeway to information. Ever…
Marketing is such a cumbersome and well, intimidating concept that some startups don’t even bother with it until later on. That’s a huge mistake though. Marketing is not only simpler than you thin…
By Brooklin Nash Many brands are now stressing authentic advocacy in their marketing plan. Authentic advocacy is a fancy term that simply refers to a type of marketing that relies on personal connec…
If you’re thinking about heading out into any kind of media with your company, then you need to be thinking about your brand experience. Ask the question: how will you engage your audiences and how wi…
Luxury brands are now trying to build communities too! We typically think of luxury brands in associative ways: Brands that give us a sense of pride and personality when we wear them. But that is …
