Few people question the importance of digital marketing in our present day and age. Countless articles have been written on the topic, and a lot of them are based around providing practical advice on …
Starting a business on a shoestring? Looking for ways to stretch your small business marketing budget? I’ve compiled a list of 22 low-cost ways to promote your business, why 22, I wrote a list of wh…
In our modern world, pretty much everything has become digitized- including our marketing. Digital marketing isn’t the new kid on the block anymore. Almost all businesses implement online sources in…
Affiliate marketing is a type of rewards-based marketing. A referrer promotes a product or service with a specialized link that can track if a sale was made. If a sale is made, the referrer is rewarde…
Social media is one of the best marketing platforms out there and shareable content can drive your success. When users regularly share the content that you post, you’re likely to gain followers, earn …
Marketing can be a daunting task for any small business, but for gyms the efforts can be especially challenging considering the end goal is getting people to leave their homes and find their way int…
6 Outstanding blogging tools — Current favorites To all the passionate bloggers out there, this post is especially for you. As bloggers, our roles are not just limited to writing a satisfying piece …
Are a good web designer, but clients are not willing to pay you what you ask for? Your skills are well-developed and you know a lot. Nonetheless, you feel you hit a plateau and can’t raise your prices…
6 Outstanding blogging tools — Current favorites To all the passionate bloggers out there, this post is especially for you. As bloggers, our roles are not just limited to writing a satisfying piece …
The life of content writers is a no joke as writers have to meet client’s industry-specific requirements in short-lived timelines. There is no denying the fact that writing is not meant for everyone…
Tip 2: Offer content that’s valuable to your audience. Well, take a moment to go look at your inbox and then come back to me. Clearly, it needs saying. And part of that may entail taking risks. …
If you’re a small business owner, you already know two things: 1). You need to grow your business using marketing, and 2). You have little to no budget to do it. If you’re reading this you probably k…
There will be around 3.8 billion people who use email before 2018 ends, according to a study by the Radicati Group. This means half of the world's population uses email today! The convenience of email…
If you are reading this article, it is clear that you are a strategic thinker, especially when it comes to digital marketing. You are now thinking about exploiting Guest Blogging as an opportunity for…
So, all set to launch your first content marketing campaign? Well, your answer may be “YES”, but are you sure that this three letter word completely justify all the efforts you need to put in drive…
Social networks have evolved to give birth to a revolutionary form of marketing called influencer marketing The savvy advertiser will tell you that now, social media is the best avenue to reach a mark…
A quick how-to to get you started on this powerful growth channel One of the most-asked questions Paloma hears from convos with marketing teams is:How does our brand start interacting with customers …
Have you been thinking about how to increase the popularity of your site on google? look no further, you can achieve this by building quality backlinks to your site. A backlink is one of the strongest…
The online landscape is facing video Armageddon. Video consumption is only experiencing an upward trend with people watching 1 billion hours worth of video content every day. And this stat is just for…
Social Media Marketing is fully dependent on high-quality content which can only be supplied by a skilled person. As an entrepreneur, you must invest time and money to build up an engaging and robust …
Marketing can be a daunting task for any small business, but for gyms the efforts can be especially challenging considering the end goal is getting people to leave their homes and find their way int…
Struggling to get traffic that will actually convert into sales? Wondering why your store doesn’t even reach the first page of Google…. Well, the good news is there are plenty of things you can do …
Royalty-free Image, Photo Credit: Unsplash In today’s digital age, the internet is an integral part of our lives. Our ability to access it across multiple devices anywhere and anytime makes it more…
Are you planning to pursue an SEO internship? Want to make a career as an SEO professional? Does the word SEO excite you? Want to know what all things you might have to do during an SEO internship? Th…
Sales is a marathon, not a sprint. It involves prospecting, nurturing, educating, building relationships, connecting, and yes, selling. Automation can help bring you to the sales finish line, deliver…
A quick how-to to get you started on this powerful growth channel One of the most-asked questions Paloma hears from convos with marketing teams is:How does our brand start interacting with customers …
Find More Editorials, Gear + Signals at www.mantlesandbox.com Check out the top 8 growth hacking strategies you need to try asap. Everyone would work for themselves if they could. But, the fear of f…
We just finished an innovation metrics project with a consortium of three multinational companies and a mid-sized enterprise company. In this post I wanted to share an insight into the four key perf…
Push notifications are short messages with the link to the sender. You have definitely seen them before, here’s just an example of what they may look like: The history of push notifications began in …
Google AdWords is now officially called Google Ads and this is not just a branding move. The Keynote Conference Google held on Wednesday morning brought a lot of innovations out of the lab and the m…
Grabbing a Bigger Slice of Audience Attention Is Easier Than You Think Working for a leading video creation platform like Powtoon has its perks —not the least of which is having a front row…
If you’re a seasoned PPC advertiser, you’ll no doubt know the importance of segmentation. But did you know that too much segmentation can be a bad thing? We examine how segmentation can be taken too f…
Social media is one of the best marketing platforms out there and shareable content can drive your success. When users regularly share the content that you post, you’re likely to gain followers, earn …
Are a good web designer, but clients are not willing to pay you what you ask for? Your skills are well-developed and you know a lot. Nonetheless, you feel you hit a plateau and can’t raise your prices…
By Atishay Jain On July 11, 2018 links Hyperlinks are the oldest and the most popular feature of the web. The word hypertext (which is the ht in http/s) means text having hyperlinks. Th…
By Paolo Mioni On July 13, 2018 JavaScript By now, we all know that the major tech behemoths like Facebook or Google know everything about our lives, including how often we go to the ba…
With numerous free tools and online resources, promoting your business online has never been simpler. However, when investing in digital marketing, you should look at the big picture. Its goal is not …
In the world of online marketing, brand recall is a significant conversion factor. Easier it’s to recall a brand, higher the chances of repeat visits and purchases. Brand recall is even a crucial meas…
The demise of many shallow-rooted digital agencies has already begun and looks set to become even more brutal for the industry with the 'double whammy' of threats and disruption to their business mode…
The digital ad industry has received stern warnings over recent months as many leading CMO's including Marc Pritchard, chief brand officer of Procter & Gamble, the world’s biggest advertiser and K…