LinkedIn is the best social networking medium if you are looking for jobs or if you are interested in recruiting personnel for your business.
Apart from employment and personnel recruitment, LinkedIn is also useful to establish and promote your business in social media as it has become an integral part of digital marketing. You can create your company’s profile, and promote it to your connections. A connection on LinkedIn is a professional relationship between the users. Thus, with the help of connections, LinkedIn helps you to build a robust professional network for your business. Apart from this, you can also create a group of your customers.
Thus, LinkedIn has a wide recognition when it comes to Business Promotion. The following are the major benefits of LinkedIn for Promoting your business:-
1) Creating maximum Connections before introducing your business:
As stated above, LinkedIn is all about making professional relations in the form of connections. Thus, if you are planning to establish your business afresh on LinkedIn, the most essential thing that you need to ensure is that you make as many worthy “connections” as possible. These maybe professionals whom you can request to join your business. Again, these may be potential customers who will set the platform for the entry of your business. This will thus help you to create awareness about your business before establishing it on social media.
2) Creating Your Business Profile Page
Once you have made a lot of connections on LinkedIn, you are now all set to introduce your business. The first and the most important step is Creating your profile. LinkedIn provides this fantastic feature using which you can create a custom profile page of your business. You can begin by creating a catchy business logo and name to attract customers at the first look. Thereafter, you can state your product ideas, personnel policy, etc. on this profile page. This will give your potential customers clarity about your business and product thereby being an implicit promotion.
3) Creating a LinkedIn Group of your business
This is yet another crucial feature for your business. Once you have established your business on LinkedIn to a certain extent, you obtain a customer base. So to make use of this customer base for further promotion, LinkedIn provides you with a “LinkedIn Group” feature to form a group of all your customers. On this group you can solve all product queries of the customers and can also influence them to promote your product among their contacts who are non users of your product.
4) Using Status Update When Launching a New Product
You can constantly update the status of your business using the Status update or Post option. You can promote an existing product or launch a new product using this feature. All you have to do is “Mention” most of your loyal customers in your status update along with mentioning the new product. This will not only introduce your new product to new customers but will also prompt the existing customers about this new product.
5) Finding Target Audience with the help of “Who Viewed Your Profile” Tool
This unique feature of LinkedIn enables you to know all users who viewed your company’s profile page. Now all you have to do is look at their profiles, and observe what is common among them, for instance they are looking for a quality product at lower prices or anything else. Now if the requirements of these users match your product specifics, then you can directly promote your product to all of them through status update. This is known as Selective promotion only to specific target audience ensuring optimized sales.
“How you are connected” feature is useful in promoting your business to connections
This feature is the “Mutual friends” feature in Facebook wherein Facebook recommends you certain “Friends of your friends” to make friends with them. Similarly, the “How You Are Connected” feature helps the users to get exposure to all those companies which their connected contacts are linked to. This means if your business has a connection with one customer, then your business is also indirectly promoted to the connections of such customer.
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Thus, you must have seen that LinkedIn is probably the best social media site for your Business Promotion. You can create awareness of your business with the help of connections, then establish your business, then form a customer base, and then create a customer group. to maximize the promotion of your business using LinkedIn.
Simon Morris is an experienced and skilled Business consultant and Financial advisor in the USA. He helps clients both personal and professional in long-term wealth building plans. During his spare time he loves to write on Business, Finance, Marketing, Social Media. He loves to share his knowledge and Experts tips with his readers.