Best Practices for Infographic Content Marketing

Best Practices for Infographic Content Marketing


In this age of big data, 140 million tweets, 2 million videos, and 1.5 billion bits of content are generated every day. The human brain’s attention span just lasts for eight seconds. This shows that they lose their interest in the marketing content in the first paragraph. Furthermore, if you are a writer, you will just remember a little portion of what you wrote. According to the study of iScribbers, people remember only 20% of the information which they read. Here the question comes how to captivate the readers in large data. Infographic content marketing is the solution to this problem.

What is an Infographic?

According to the Oxford English Dictionary, an Infographic is a visual representation of information or data. In a broader aspect, it is a piece of content that is created to make data and information user-friendly. Graphs, charts, icons, and other visuals are used to share data with the target audience.  

You can use designs or specific quotations in infographics so that readers can comprehend and retain information easily.

Best Practices for Infographic Content Marketing

Infographics can do more than just providing the information. Through infographics, you will feel that you are visualizing the story. Moreover, it talks about the theme of the story. Infographic has gained popularity in recent years because it helps the readers to skim the information from the visuals.

Selecting the Topic

Your marketing content is of importance to the audience if you select it according to their interests. For this, you need to do research. It will help you know the trending topic and the subject area that your target market is looking for. Furthermore, it will help in relating content with the services that your company is providing. The most important thing to keep in consideration is how your topic can fit in the infographic process. The information that contains a large number of statistical data can easily be put in visuals. Therefore, selecting a topic that contains large statistical data will make the infographic content marketing process easy.

Research the Facts and Figures

Infographics are the pictorial view of your data. You can put a few data points to get your message across to the audience.  The best practice is to find statistical data that can portray your story. But you have to find this statistical data from a reliable source. Marketing research and industry surveys are reliable options. Therefore, you can start with them. Moreover, you should be aware of the fact that what is the message that you want to communicate to your target market and what are the statistics to support your message. While researching and finding data points, visualize how they will be displayed in infographics. Surely, it takes time to think about design according to your content. But if you do, it will make the layout process much easier.

Short Down Your Data

Most business owners and marketers are of the view that infographics have to accommodate a large amount of data. They make a mistake here because the small and concise infographics give you better results. They can easily be view on mobile devices as users don’t have to change the screen to see smaller details. Shorten the data that you have collected and think which data seems more compelling. Moreover, which data can tell your story perfectly. After selecting the data, develop a convincing story. In this way, your audience  will get  influenced by your content. Moreover, they will go with valuable takeaways.

Negative Space

Usually, designers give space in their designs. It is known as white space. These spaces give the viewers space to breathe. Many of us sometimes come across documents on web pages which  are jumbled up with the content. Viewers feel irritated while looking at them. When you try to integrate the image and text then the people will be unable to differentiate one element from another. Therefore, it is important to leave a reasonable space between different elements.

Design

How you will accommodate the facts in the design is a complex part to captivate the readers. Therefore, in your infographic, use such a color scheme that relates to your content and resonates with your brand. The best practice is  to use three colors and only two fonts for the best design. Moreover, the length of the infographic depends upon how much content you are trying to accommodate. However, there is no specific rule for this. 

If you are unable to create a specific design then don’t worry. There are many software’s available in the market that can assist you in making the design from scratch. Many offices are using Microsoft Office programs, PowerPoint, and even Word to produce innovative visuals. However, excel also has some options to visualize large data. There are also many online tools like Piktochart, visualize, Canva and many others options available. You just need to investigate which tool is appropriate for your content marketing Infographic.

Publish and Share your Infographic

After developing infographics, you have to share them with as many people as you can. It is the best marketing strategy to share it widely and convince other people to share it too. You can upload your infographic to your blog or website with the help of an embed code generator. This code will help people to copy the infographic and paste it on their website or social media platform.

Wrapping Up

Developing the infographic can help you in conveying your message effectively. People can view and understand your content with interest. Moreover, you can make people aware of your brand and take your company to the next level.  Whether you develop the infographic by yourself or hire a professional, you have to give attention to details like selecting the topic, doing research, shorting the data, giving white space, following appropriate design,publishing, and sharing the infographic.

Author’s Bio: .Lindsay is an avid reader with a special interest in writing and digital marketing. Being associated with the marketing industry for the past 7 years, she is working as a freelance writer for various multinational organizations including CCJK.