The audience will share what they love trending platform for marketing and sharing which has reached millions of subscribers is Instagram that provides fast, immersive and fun ways to share photos, videos, text with their friends and families. Example: Tropicana did a summer-time product promotion campaign and it achieved ad recall and intended in a purchase.
There are different marketing mediums on Instagram for brand exposure and awareness, we have listed them as below: –
Hashtags: The most popular and trending search engine on all social media is hashtags, these create a new era of content marketing. Effective hashtags can bring a post or a video into searching results and can engage more traffic to a particular profile. Hashtags create a niche and optimize online search via digital marketing.
Instagram Stories: Businesses can use this medium to lure existing and cater new step towards new audiences. Stories on Instagram are discovered and engaged with the content they care of, brand awareness is created and also create buzz among the followers which in turn leads to the brand recall.
Influencer Marketing: An Influencer can change its followers’ behavior and brand image by giving a new pitch to the potential audience that renders into trust and goodwill of a business via social media marketing. Influencer Marketing is the responsibility of an individual who claims the benefits of a product or service, and if possible they also show the demo using that particular thing.
Integration of Direct Messages: This medium helps instantly create a way to connect with selected users on a more personal, individual level. It allows users to send text, share a profile, and other network content. A business can disclose its other policies with the potential user in person related to pricing, an in-depth knowledge of the product and can communicate efficiently via direct messaging service.
Instagram Live: An immediate attention rendered by going “Live” from your business handler one can show its product making, live events, fashion show, and much more. Convincing traffic generated and, a business engagement through a Live medium is available.
Paid Promotions: An easy medium to generate brand recognition on social media platforms and promoting the brand efficiently in a budget, lures attraction of the users in a sudden instance while scrolling a page or going through their respective stories. It can create more inquiries and leads to purchases in the future.
Product Tags: A firm can tag its product features and pricing, enhances the creative side of the business and caters attention by sharing it every time by different attractions like GIFs, color combination, tagline suitable to the product etc. This makes easy for a potential user to understand the product type or service.
Highlights and IGTV: Through these tools, a brand can create their own channel as well as can highlight their past work and product lineup. Apart from Instagram stories, highlights stay on the page so the visitors can go through your past stories and achievements. It enhances the appearance of your wall and via IGTV channel can generate more traffic online.
Original article published here