The world of marketing is filled with jargon and buzzwords. Some are essential, while others are just… well, interesting. Personally, I try to stay away from marketing jargon as much as possible, but that doesn’t mean it’s not helpful to learn these terms and understand why they’re used in the digital marketing space. So, without further ado, here’s an essential guide to marketing jargon:

301 Redirect

301 redirect is an HTTP status code that tells browsers that a URL has permanently moved to another URL.

Basically, it redirects visitors/bots to the new web address when you change it – and tells the visitor/bots’ browser that the move is permanent. Use 301 redirects to preserve your “SEO work” that you’ve put into a page when you change the URL (usually during a redesign). There are WordPress plugins that make these simple.

Actionable Analytics

Actionable analytics are just analytics that you can do something with. Even small websites can generate a deluge of data – the trick is to only look at the data that you can use to achieve your goals or troubleshoot your problems. Learn more about what data you should be tracking here and what you can do with Google Analytics here .

Alt Text

Alt text is the “alternative text” within an image’s HTML tag. The alt text is what shows when an image cannot load on a user’s web page, or when a user hovers their mouse over an image – both of which aid.

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