Beat the Slump: 5 Digital Marketing Tips to Drive Sales This Summer

Beat the Slump: 5 Digital Marketing Tips to Drive Sales This Summer
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Image credit: Black Salmon/Shutterstock Many businesses find their sales slowing down during the summer months. Use these five digital marketing tactics to boost your sales this season. As temperatures rise during the summer season, your sales can really take a dive. Most businesses experience the dreaded summer slump , but business owners can take advantage of the season with a few clever marketing strategies. Engaging with your customers while they’re in vacation mode can be difficult, but it’s not impossible. By heating up your digital marketing efforts this summer, you can capture the attention of your audience and boost sales. If you want your business to beat that summer slump, here are five digital marketing tips to drive sales this summer. 1. Take advantage of summer holidays. Take advantage of the holidays that your customers are looking forward to this summer. With Father’s Day, Fourth of July, Back to School and Labor Day coming up, there are many opportunities for your business to stir up interest with new marketing campaigns and promotions. Build a sense of urgency by creating countdown timer popups for holiday sales and sending targeted emails with the promotion. Creating urgency is one of the best ways to boost your conversions. A countdown timer for when the sale ends will encourage customers to take action by purchasing. Consumers are always browsing for deals during holidays, so make sure you don’t miss these opportunities to boost your sales this summer. 2. Create fresh content. Publishing new content […]

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