Anatomy of a (Perfect) Landing Page

Landing pages, we can all agree, are a great technique through which we can generate more targeted leads for our business. A well-designed landing page can help enhance user experience and can help improve your siteís conversion rate. However, while there are many ways to optimize your landing page in order to garner a higher conversion, there are a few basic elements that you need to incorporate to create an actionable landing page for your business.Read more

Five Marketing Must-haves For an Online Start-up

We can’t deny the impact technology has had on our professional life since the last decade, the most significant of the technological advancement being the internet and its impact. With the strain on our economies these days, which doesn’t seem to be getting better, people now more than ever are looking for financial security and to do that, they’re starting their businesses especially that are online. Online businesses are easier to manage especially because people are looking to start them on the side while keeping their jobs. However, there are few things one needs to keep in mind before starting an online business so here are five marketing must-haves for an online start-up.Read more

6 Easy Ways To Engage Readers on Your Small Business Website

Bold and unique!

It’s how your website should be, according to leading digital marketeers. As we all know from experience, it’s easier said than done.

As a small business owner, you’re maintaining your website while actively running your business. We understand that good organization and multitasking are a vital part of your everyday routine.

To help you improve engagement and increase the number of visits on your website while keeping up with your everyday responsibilities and goals, we’ve synthesized these 6 easy ways for you to take on gradually and at your own pace.Read more

If Only I'd Been Warned - 6 Avoidable Mistakes Agencies are Making on Social Media

As an agency, you're likely better at using social media than the businesses you help, but that doesn't mean you aren't making your own share of mistakes.

Agencies specializing in social media execution for their clients should be the gold standard, the picture-perfect examples of what effective social media should look like. Sure, you're probably avoiding beginner errors like not posting regularly or not targeting your audience. But the rules of social media marketing are continually evolving, and you might be guilty of more oversights than you realize.

Fixing your agency's social media mistakes starts with recognizing them - which of these six social media marketing blunders are you guilty of?Read more

How to Create Engaging Content – 6 Steps to Follow

Creating engaging content has long been a challenge for many business owners leveraging on content marketing. Aside from setting a website apart from its competition, an engaging and compelling content is also one of the main driving forces behind the search rankings of a website. When done right, it will not only help the business attract more website visitors but will also help prospective customers get to know the voice and mission of the brand.

To learn how the actionable steps to creating engaging content, check out this infographic from Digital Marketing Philippines.

Social Media Trends That Will Take Over in 2018

Today, being popular on social media is all that people take delight in. A world without social media is completely unimaginable since the trend has reached on the highest pedestal. During the evolution of social media trends, a number of those have come and gone. Some have got full attention while some have faded away. In order to achieve the best marketing goals, meticulous analysis of these trends are required to be carried out from time to time which aids in predicting the most effective social media trends of the near future. Therefore, Filmora team has brought this infographic to make people aware about which trend will get the spotlight in the coming year.

Digital Marketing Trends in India to Watch in 2018 ( MUST READ)

Digital Marketing Trends in India to Watch in 2018 ( MUST READ)

Digital Marketing Trends for 2018 (MUST READ):- 1. Big Data ( Together with Market, Buyer and Predictive Evaluation) “Information is the brand new oil and India would not have to import it”, says Mukesh Ambani at India Cellular Congress SOURCE: Large information alone won’t be ample, in 2018 – a marketer in digital marketing should additionally embrace market and buyer perception together with predictive evaluation. These “actionable insights” assist a marketer to reach on the most applicable choices and likewise forecast what may occur sooner or later. For eg, a firm of digital marketing has not too long ago created predictive evaluation fashions to research information about their prospects and buyer transactions. 2.Synthetic Intelligence Voice Help We already know a number of the hottest clever voice assistants which might be currently available in the market at this time – Apple’s Siri , Google’s Google Assistant , Amazon’s Alexa , Microsoft’s Cortana and Samsung’s Bixby . They’re extremely highly effective instruments and may carry out some fundamental duties for you in terms of SEO. The assistants of digital marketing can present info similar to climate, play music, take photographs, file movies, and so forth. Their digital marketing progress and capabilities are increasing quickly and can change into extra helpful in 2018. With the help of digital marketing, customer support and buyer interactions are two of the foremost areas the place they’ll be extraordinarily helpful for all digital marketers. 3.Influencer Advertising and Marketing Influencer Marketing – We already seen the [...]

2018 UX Events You Should Attend

Professionals looking to stay on top of the latest trends benefit from attending conferences that feature case studies, hands-on training, and interaction with their peers. Many events offer discounts for early registration, so it’s always a good idea to plan well in advance. Here’s a list of the best choices for 2018, along with advice for convincing your boss they’re worth the investment.Read more

The truth about Data Driven Marketing

Today, no one underestimates the importance of data in the marketing world. Data is the key to learning more about your customers, acquiring necessary information to improve the customer journey, and a polestar for making better business decisions.

Even though being a data-driven marketer is at the top of everyone’s list, it doesn’t mean it’s easy or that it comes naturally to all organizations.

To find out what the most common challenges organizations face, and how marketers are dealing with them, the team at Campaign Monitor partnered with Ascend2 to survey B2C marketers. We then used the responses to create this telling infographic.

The Eye-Opening Truth About Data-Driven Marketing - Infographic by Campaign Monitor

Source: The Eye-Opening Truth About Data-Driven Marketing by Campaign Monitor

The Importance of Blogging [Infographic]

The very first blog was published back in 1994, by the US freelance journalist Justin Hall. But it was actually four years later, in 1998, when the first blogging platform called Open Diary actually appeared. Later on, WordPress emerged, speeding up the spreading of blogging manifold.

Largely thanks to this popular site managing systems, the entire blogging business has since evolved into everyone having a personal blog that people read or view, thanks to people that film videos, documenting the events of their lives, and naming them ‘vlogs’.

While most of the bloggers nowadays belong to the millennial generation, there are also plenty of blogs run by older and younger generations. And the niches range from pet training to book or movie reviews, to travelling or writing about blogs themselves!

Basically, if you’re interested in something, there’s bound to be a blog where you can read someone else’s opinions or research on the same topic. Even big corporations and companies have employed people to write their blogs. There is a good reason for this as most of the time that people spent online is either spent on social networks or reading up on various blogs.

Furthermore, the blogging platforms have special features like adding photos and videos or linking to other content that is related to the article but on a different website. And it’s been proven time and time again that people love reading content that includes loads of visual media. That means that adding a few images in between your blocks of text is a great way to get more people interested in your blog posts.

Additionally, social media buttons that your readers can use to share your content on other platforms is an added benefit, because research shows that around 32% of readers republish posts on Facebook and 25% of readers republish them on LinkedIn, which equals to an even bigger reach an audience.

Finally, there are plenty of ways to earn your salary through blogging alone, with a great example being HuffPost, which makes up to $14,000,000 per month. So, if you’re more interested in blogging and the interesting details behind it, check out the infographic below.

Check their web for more resources.