Ecommerce Trends for the Home and Garden Industry

We are all aware that the home and garden industry has experienced a volatile year. This is also why it is important to better appreciate where we may be headed in the not-so-distant future. What do the professionals have to say and are there any specific observations which can be used to ensure success? Although no one possesses the virtual "crystal ball", there are several observations which need to be discussed in greater detail. Let's take a closer look.

The Undeniable Presence of Social Media

It is a well-known fact that social media portals such as Facebook and Twitter are accessed by millions of users on a daily basis. However, there are other sites including Pinterest, Instagram and Houzz which particularly cater to the home and gardening lifestyle. You should therefore make it a point to leverage these invaluable resources so that you can more effectively engage with their online audiences. Social media networking is also an excellent way to establish a brand identity.

The Growing Presence of Online Influencers

This point is directly related to the social media marketing recommendations outlined above. Sometimes referred to as "online ambassadors", influencers are considered to be experts in a specific field. Home and gardening businesses should therefore reach out to popular industry personalities, as they can provide an authoritative edge to a specific product or service (for a relatively small fee). However, this initial investment is well worth the effort when we consider that consumers will often follow the recommendations provided by social media influencers. 

Appreciating Market Trends

Recent studies have indicated that many homeowners are wary about becoming involved with a volatile real estate marketplace. Therefore, a greater focus is being placed upon improvements and renovations. This makes perfect sense when we consider that the return-on-investment (ROI) of such projects can be higher than 12 per cent.

So, a greater emphasis should be placed upon home improvement services and suggestions. If you are able to cater to the DIY enthusiast, the chances are high that sales will increase.

The Current Impact of COVID-19

The current state of global affairs has had an impact upon virtual every industry. While sectors such as travel and tourism have suffered, the same cannot be said for the home and garden marketplace. During the latter half of 2020, it was found that online sales of home and garden products had increased. This is due in large part to the simple fact that lockdowns and similar restrictions were in place.

Although it is good news that the world seems to be emerging from such economic doldrums, the future is still uncertain. It is fully reasonable to expect that online purchases will continue into the foreseeable future. Suppliers which are able to capitalize upon these opportunities are predicted to perform quite well. So, be sure to increase your presence within the e-commerce sector. 

A Changing Demographic

A recent study found that more millennials are purchasing more homes than ever before. In fact, statistics have shown that 82 percent of millennials are first-time home buyers. This is the largest proportion of any age group. So, it only stands to reason that their preferences need to be addressed. There are several unique observations to take into account.

Firstly, high property prices are causing these consumers to look for smaller homes as opposed to large structures which would otherwise require a significant investment. Another trend involves purchasing properties that will need renovations. This arises from the fact that millennials consider quality of life and comfort to be more important than the price or size of the property in question. Focusing upon the renovation sector could therefore be a great idea. 

A Greater Focus Upon Personalization

We all enjoy more personalized experiences when purchasing products and services. This very same observation is just as logical within the home and garden industry. Simply stated, personalized sales and marketing campaigns are the wave of the future. The good news is that there are plenty of ways in which businesses can make powerful changes. These include:

  • Hiring talented sales professionals.
  • Creating content based around the reader in question.
  • Offering targeted discounts and rewards.
  • Appreciating customer feedback.
  • Ensuring the privacy of customer data at all times.
  • We need to remember that many of the products associated with the home and garden industry represent significant investments. Customers will quickly look elsewhere if they feel that a business is not capable of addressing their unique needs. So, a bit of personalization can go a long way. 

Seasonality and Location

One of the challenges associated with the e-commerce industry (in general) is addressing the right clients at the right times. This can be even more daunting for the home and garden sector, as the products themselves will often be determined by seasons and locations. In other words, you would not want to market a snow shovel to someone living in Florida nor would it be wise to offer in-ground pools to those located in Nome, Alaska.

We can now see why segmenting your customer base is extremely important. Shoppers will appreciate the effort and furthermore, you can expect to enjoy higher conversion rates. Let us also remember that more individuals are choosing to purchase products online. So, analytics are playing more of an important role than ever before.

Putting it All Together: A Changing Landscape

We can now see that the home and garden industry faces a number of unique challenges. However, there are also plenty of opportunities if you are able to focus your efforts in the right direction. This is why it is wise to take into account all of the observations outlined above.

Would you like to learn more about where the home and garden industry is headed? Are you curious to discover the products and services found throughout our online garden centre? If so, please feel free to contact one of our representatives directly. We will be happy to provide further assistance.

Author Bio

Leslie Vincent is one of our experts at Atkins. Atkins is one of Ireland's biggest garden centres advising gardening enthusiasts and professional landscapers on all their gardening needs. 

Effective Paraphrasing Techniques To Use In Your Writing

Effective Paraphrasing Techniques To Use In Your Writing

If you are having trouble paraphrasing a text effectively, try following these steps:

  • Reread the original passage you wish to paraphrase, looking up any words you do not recognize, until you think you understand the full meaning of and intention behind the author's words.
  • Next, cover or hide the passage. Once the passage is hidden from view, write out the author's idea, in your own words, as if you were explaining it to your instructor or classmates.
  • After you have finished writing, check your account of the author's idea against the original. While comparing the two, ask yourself the following questions:
    • Have I accurately addressed the author's ideas in a new way that is unique to my writing style and scholarly voice?
    • Have I tried to replicate the author's idea or have I simply changed words around in his / her original sentence (s)?
  • Last, include a citation, which should contain the author's name, the year, and the page or paragraph number (if available), directly following your paraphrase.
  • Use available online tools for paraphrasing, the tool will help you get hands on experience of paraphrasing, one handy tool in this regard is paraphrasing tool , this tool will help you a lot because this tool guides your for effective paraphrasing, the tool is must use Paraphrasing tool .

5 Ways To Improve Your Visibility On Google Using SEO

5 Ways To Improve Your Visibility On Google Using SEO

Search Engine Optimization(S.E.O) is a key component of any digital marketing strategy that delivers results. Because individuals make trillions of searches every year, often with the intent to find information about products and services, SEO is a critical component of digital marketing. 

Brands' major source of internet traffic is often being discovered from search engines, which is supplemented by other marketing channels. Greater visibility and higher placement in search results than your competitors can have a significant impact on your eventual sales and bottom line.

SEO comprises all the various measures you can employ in ensuring your brand/website is at the very top of the results page returned to anyone using a search engine to look for similar services/products to what you offer. SEO involves you taking actionable steps to improve the quality of content on your website which increases your site visibility when search engines such as Google, Yahoo, Bing, Yandex, etc. use their bots to crawl through your websites.

A lot of people tend to think there is a huge silver bullet to automatically boost your website SEO, this is untrue and as anyone with industry knowledge would inform you; improving your site SEO often consists of taking small incremental steps that combined, gives visitors a better user experience and higher ranking in Search engine queries.

The steps outlined below can help you improve your ranking on search engines, help bring more visitors to your site and empower you in converting more leads.

  • High-quality content: when it comes to ranking high in search engine queries, content is king. This is because search engines want to show the most relevant results for a user query as a response, as such; making sure that your content resonates and would be relevant to any visitors coming to your site is one of the key components of SEO which is often neglected or not given as much attention as the other components.
  • Indexing your site with search engines: All websites that a search engine is aware of are stored in its index. Each page's index entry describes the page's content as well as its location (URL). When a search engine bot downloads a page, reads it, and adds it to the index, it is said to be indexed.

    This is especially necessary if your website is new as an unindexed site won't even show up at all in results for a search. To check if your site is indexed on Google, for example, type this into the search bar on Google “” replacing the text “” with your URL. If you see results, congrats! You're in the index.

  • Zipping your website for speed: Page speed also plays a pivotal role in Search Engine Optimization (SEO). Google considers a wide variety of factors when deciding how to rank web pages, and this is one of them. In a word, page speed is the time it takes for your content to load when someone views a page on your website.

    Visitors despise slow-loading pages and are more inclined to leave them because if your sites don't load within a few seconds, there's a good possibility they won't load at all. Also, if your web pages are sluggish, it discourages active engagement because your page looks unprofessional, and your website unreliable. A good way to increase website speed is by zipping your website. This way, it is compressed into smaller bytes, thereby making it faster to come up. Use Gzip, a software application for file compression, to reduce the size of your CSS, HTML, and JavaScript files that are larger than 150 bytes.

  • Image optimization and adding alt text: Like site zipping, image optimization also helps to increase website speed, therefore affecting your search optimization positively. Images improve the quality of your content while also improving the design of your web pages. Large photos, on the other hand, can cause loading times to be delayed.

    Hence, it is tactical to compress the images to optimize them. Changing their file types, enabling slow loading, and compressing photos using lossy or lossless compression are all various ways to do this. You may lower the "weight" of your photos by reducing their file sizes, which can help your pages load faster. WP Smush is one of several image optimization plugins available for this purpose.

    You can also use a program like Photoshop where you can retain control over the quality of the image.

Another method of image optimization is the use of alt text. Alt text, also known as alt tags or alt descriptions, is the textual language that replaces an image on a webpage if the image fails to load on the user's screen. This language aids screen-reading software in describing photos to visually challenged readers, as well as allowing search engines to crawl and rank your page more effectively.

  • Making sure your site has an SSL certificate: Without getting too technical, an SSL certificate establishes a secure connection for such actions. The most important thing to remember about SSL is that anything that requires internet security should be protected by an SSL certificate. Search engines are penalizing websites that are deemed to be insecure.

    Websites without an SSL certificate will appear in users' browsers as HTTP, while those with encryption will appear as HTTPS. SSL is now a ranking signal according to Google, therefore if you don't have it, your site will be tougher to locate, affecting your traffic and revenue.

  • Add a robots.txt file and a sitemap: As a new or existing online business, you'll want your site to appear in search results. And, to appear in search results, search engine bots must crawl and index your website and its many web pages (robots). Robots.txt and XML sitemap are two files on the technical side of your website that help these bots find what they require.

    The robots.txt file is a plain text file that is placed in the root directory of your website. This file contains a collection of instructions that inform search engine robots which pages on your website they are allowed to crawl and which they are not. The address of another key file, the XML sitemap, should be included in the Robots.txt file.

    This section contains information about each page on your website that you want search engines to find. An XML sitemap is a file that lists all the pages on a website that you want robots to find and visit. For example, you could want search engines to have access to all of your blog entries so that they can appear in search results. However, you may not want them to have access to your tag pages, as these are unlikely to be suitable landing pages and should not appear in search results.

While SEO can take time to develop and start showing results, a structured approach using the right tools and industry knowledge can make that process faster for you and jumpstart the rewards you earn for investing in your site's SEO potential. 

One way to get started is using several of the free tools available to analyze your site URL's current SEO such as the one here. This would inform you as to where your site currently is and quick fixes you can start with towards improving your SEO score.

6 Reasons Instagram Posts Fail (and what to do about it)

6 Reasons Instagram Posts Fail (and what to do about it)

Why is my post failing? 

Instagram is one of the biggest social media influencers around the globe. Photos often bring colors to lives. Another way to enhance business is through this platform. Every post on Instagram is a marketing strategy in our lifestyle, fashion, relationship status, food, hobbies, pets, etc.

 And just like our community, Instagram has an algorithm where we can choose our closest friends and family to check our platform. The Instagram algorithm determines the consistency of our follower’s attention. Thus, to increase our algorithm, we should know how our Instagram should look like. What our Instagram portrays and its ideal topics.

But sometimes, even if we post a lot of pictures of excellent quality, our photos seem to fail in attracting our follower’s attention. 

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 So, here are some reasons our Instagram posts fail.

Posting about the wrong subjects

To encourage your followers to ask about your topic, be coherent about your subject. If your subject is about the scenes of your travel, it should never picture things in your home. Remember that you catch the attention of many using the places you traveled and not the design of your home.

 If you use your pet on your Instagram feed, never allow photos of your food. Your followers may think that your food is edible for your pet. Sticking to one topic is good. But having a lot of subjects on your Instagram will confuse your followers.

Going hashtag crazy 

There is a 30-hashtag limit that is allowed on Instagram. Even if we use popular hashtags like #dog, #love, #happy, and another popular hashtag, it will never make our Instagram shines if we use the wrong one. Using relevant hashtags will allow your followers to like your photos. Witty ones are now much preferred by many.

 Choosing hashtags will improve your Instagram feature. Don’t use hashtags that are used by many, instead use descriptive hashtags which makes it unique and easy to find than others. You may come up with strategies that may increase your popularity among your followers. For a more suitable hashtag, you may ask for help in SEO websites for professional help. A recommendable one is SPOPLI Web Development & Services.

Having a disorganized feed

 Colors add quality to your photos. But a rainbow-colored Instagram feed will never allow followers to see the sense of your topic. Try to use the same filters in every photo you shared. If not, the same shade will help. Your preferred shade should match your topic. Choose the shade of green if the subject of your Instagram is all about plants. You can never choose dark colors with this subject, as it will confuse the significance of colors in your photos.

The grid of your photos should suit others. Having an organized grid of your Instagram shows how delicate you are with your social media. Use high-quality photos in portraying bigger scenes while blurring of pictures is more appropriate in giving impact on one lane.

Not responding to comments

We should respond to all the comments from our followers. This is the best way to communicate with them and make them feel appreciated. In responding, use the appropriate words even to those rude comments. It may take time for responding so you may try ready-made texts for the response.

Patience is always a virtue. Before responding to comments, always be ready to read unnecessary comments. Respond to them with courtesy at all times or just an emoticon will be enough. In some ways, there are privacy terms in Instagram in which you may allow rude comments to be hidden. If this will make you feel comfortable, then try to do so.

Posting sloppy tag lines and mediocre quality content

Tag lines give your followers the hint to what your subject refers to. When we post photos in our Instagram feed, we often tag our friends or family member who helped in the process. However, it is necessary to tag people or brands with the same advocate you are trying to portray.

 In some situations, tagging a celebrity with the same advocacy with pet care will probably repost your photos if you tag them. In this manner, there is a likelihood that your followers will boom and increase. Having a supporting celebrity or brand on your Instagram will increase the popularity of your feed.

When we mention the quality content of your feed, what we mean is the quality of your uploaded photos. We should never upload blurred photos. The blurring of pictures is necessary if your subject is of a mysterious type. The quality of your pictures does not need a high-end device. You may try downloading mobile applications that can increase the texture and contrast of your photos. You may try studying photo editing styles online to have a professional background with your photo adjustments.

The missing link in account Bio

The Bio is a brief description of yourself. You may discuss here the concept of your subject or topics of your feed. See that the profile in your bio describes your account. The significance is very important for your followers.

Each Instagram user has a link. To promote popularity with your account, it is suitable to put your link in every photo you post. You may try to increase your followers by posting across other social media accounts like Facebook and Twitter.

These 6 tips about Instagram failures may be simple to address. But they are the most common reasons some of us cannot organize a community in our feed. 

Tips to Fix Instagram Post Fail:

Commenting on other posts

Responding to comments is not only your obligation for your followers. Rather, to build a relationship with them, you ought to comment on their posts as well. This is to make them feel appreciated. Once a relationship is established, your followers will probably introduce you to others. Gaining their trust is also gaining their respect.

Remove the photos or videos that may violate Instagram policy

Always check the privacy terms of your photos. If your subject is about physical fitness, try not to make your photos daring. It should always be wholesome and with dignity. In terms of popularity, this subject is the best way to catch attention. However, please follow the Instagram policies. You may not want your photos to be blocked or worse, your account to be removed.

Update the app

Just like other social media applications, always try to update them. With a trending environment, being updated is a must. Updating the app allows you to experience new features of the application. Plus, we avoid crashing the application whenever we update it. It works at its best potential when we have the newest version.


Circling in the world of social media, Instagram is one way to address all our concerns. Instagram not only works as our mini diary but has been part of some of our advocacies. We should therefore know how to promote our advocacies. We may limit failures when we know now how to prevent them. If you are struggling to look for the right website, SPOPLI Web Development & Services is the one for you.    

Author Bio
Sunny Popli is the owner of SPOPLI Web Development He loves to learn and grow. His key interest areas are to learn and implement the latest & impactful ideas in the field of digital marketing.

How to Create a High-Converting eCommerce Landing Page

How to Create a High-Converting eCommerce Landing Page

A well-designed product landing page is an important tool for convincing people to purchase from your online store; yet, most e-businesses do not know how to establish an eCommerce landing page that converts traffic into sales.

Since the days when a customer's path was straightforward, a lot has changed. You will notice that certain pages are more prominent than the homepage if you look at your online store's stats. As additional platforms and new points of brand connection become available, consumer journeys are likely to become even more dispersed.

We have included the top 10 tips for creating successful and best-selling landing pages in this post. The pointers we'll go through may be applied to nearly any page in your online store. All high-traffic sites must capture the attention of potential consumers, show the value of your products, and persuade them to make a transaction.

Special Page with Sizing Info

Create a dedicated page with all the essential information if your items include sizing and measurements. Customers will be likely to buy if they are familiar with product specifics.

Short Order forms to Improve the Customer Journey

The amount of fields in your order form has a significant impact on conversion. Since online store users are interested and eager to buy, this is a critical step of the sales funnel. As a result, it's crucial to think about the types of questions you will ask and the sequence you will ask them.

Visitors to your online store will leave the checkout process if the user experience is partaken in an improper sequence.

Adding Product Categories on a Landing Page

Another key to creating high-converting eCommerce landing pages is grouping items.

This suggestion will help you establish a more pleasant and easy client experience. Visitors purchase what they need if the classifications are straightforward to explore. Many eCommerce companies use this popular method of categorizing product kinds.

Use the Product Zoom Feature

This tool allows potential customers to examine your product photos in more detail.

So how would you add a zoom function to a product page in an online store? Using one of the following tools:

  • Magento Zoom
  • Magic Toolbox
  • Cloud Zoom

Use Magictoolbox Magic 360 to give clients more options. This feature allows visitors to browse the complete catalog of items available in the online store.

Mark the Product "Out of Stock" if not Available 

Customers are dissatisfied when they wish to purchase a product that is out of stock. 

First and foremost, your landing page (which includes product information) should tell buyers that this item is now out of stock. Simultaneously, if the product is well-known, it should be of excellent quality, enabling consumers to have confidence.

Using the Notify Me option is the second thing you should do. Customers will be informed as the product is available to order if they choose this option. Furthermore, visitors to your online store will provide you their email address, which you may utilize for subsequent promotional purposes.

Another tip for creating a sales-boosting eCommerce landing page design is to let visitors know how many goods are in stock. This method will entice people to purchase the goods right away, especially if supplies are limited.

Special Offers for Loyal Clients

Do you want to improve the effectiveness of your landing pages? To do so, use a coupon or a discount code. We will reveal some exclusive pricing secrets in this area.

Yoast tells us that online stores can use discounts to convert more than just website traffic into consumers. Furthermore, discounts are an excellent way to increase client loyalty.  

Is this technique effective? Yes, it does, as evidenced by the Corkscrew Wine Merchants case study. They offered a "15% discount" on the most popular landing pages, which increased conversion by 148.3%.

Informing them about exclusive deals in the title is another approach to increase sales. The company boosted conversion by 4% in this example.

Using testimonials on landing pages

Building confidence in an online store is never easy. What can we learn from best practices for eCommerce landing pages? To begin with, the majority of them rely on client feedback to allow them to develop their business. Consider testimonials next. These are excellent for gaining the trust of customers. Also, don't overlook the proof that can be found on social media.

For example, encourages buyers to stay on the website by eliminating social sharing options from product landing pages. The firm increased its "Add to cart" conversions by 11.9% due to this strategy.

Using reviews to enhance landing pages is also a good idea. Still undecided? You will discover some numbers in the data below that will persuade you that this technique is effective.

It is crucial not to remove unfavorable customer reviews while employing them. Customers who are considering purchasing a product want to know both the good and bad aspects of the product.

Detailed images for your products

Do you have a low conversion rate on your product pages? Using high-quality pictures for your top product landing pages is a wonderful approach in this scenario. Your consumers should be able to see your items up close and personal.

The company provides extensive information to online store visitors by using high-quality close-ups of each product.

If an online store sells only one product, it should offer buyers all of its details to encourage them to buy it and give it value. Customers to an online store who are undecided about whether or not to buy a product seek extra information before making a final choice.


There are several strategies for increasing sales on your landing page; but, if you want to be sure of solid results, start with the ten ideas discussed in this article.

Best Digital Solutions to Grow Your Business

Best Digital Solutions to Grow Your Business

With the increasingly growing competition in every industry, the role of digital solutions has become more crucial than ever. They are the need of the hour as they help businesses grow in many ways. 

The term “digital solutions” is not limited to only digital marketing, but it is much more than this. It covers a wide range of digital services, from web designing to website maintenance. These digital solutions allow everyone, from businesses, organizations, and entrepreneurs to individuals, to scale their marketplaces globally.

In this article, you will learn about the three best digital solutions that can help your business touch new heights in the upcoming years. Check them out below!

Website Designing 

“If your business is not on the internet, then your business will be out of business.”
Bill Gates (Co-Founder of Microsoft Corporation) 

Indeed! In this digital age, everything is on the web. Whatever you want to search for, you can easily find it on the web. So, whenever a query or a complex thought hits our mind, we prefer to take out our phones and start browsing. This is the most obvious action we perform in reply to our queries or quests. 

According to Statista, around 4.66 billion people actively use the internet that is 59.5 percent of the world population. It is a huge number. 

Now, suppose your business does not have an online presence or virtual existence. In that case, will your business reach out to even some percentage of those 59.5 percent of the world population? Of course not, and that’s where you will lag behind your competitors. Therefore, every business must have an online presence over the web. 

You can create your online presence in many ways, but creating your business website is the best way to do this.

Generally, a website is a well-structured collection of web pages consisting of relevant content. It is identified by a particular domain name and published on one or more web servers. You can put lots of information related to your business on a website. 

A website helps your business grow in many ways, such as:

  • It helps you effectively inform people about your existence. 
  • It gives people detailed information about your products, services, and interests.
  • It builds your business recognition and credibility.
  • It helps you reach out to your potential customers.
  • It significantly contributes to boosting your sales and revenues. 

Now that you know about the importance of having a website, you should focus on developing your own. A website developer or a web development agency can help you with this. 

Digital Marketing 

Digital marketing or internet marketing refers to the utilization of internet or online-based digital devices and technologies to promote products and services. Today, this is the most effective form of marketing. If you want to survive in the market, grow your business, and stay ahead of your competitors, you cannot ignore digital marketing. 

Digital marketing comprises two different types of online-based marketing, including: 

Paid Marketing- Paid marketing is a method of digital marketing where you have to pay publishers, influencers, and other marketing channels to promote your products or services. It mainly includes online advertising (such as Google Ads, YouTube Ads, Facebook Ads, etc.), sponsored social media posts, paid guest posts, paid emails, etc. 

Paid marketing methods effectively drive qualitative web traffic to your website, blogs, or social media accounts quickly. New website owners with almost no traffic can make the most out of paid marketing methods to get a great start. 

Organic Marketing- Organic marketing is a method of digital marketing where you do not have to pay publishers and influencers. However, if you hire an SEO company in Kelowna, you may have to spend some money.

Organic marketing mainly includes search engine optimization, free social media and guest posts, and blogs. All these organic marketing methods are effective enough to help your business touch new heights, but search engine optimization is the most effective and powerful out of them. 

Search engine optimization is a series of actions that are aimed at optimizing your website from the perspective of both users and search engines. In other words, it is a method of promoting and ranking a website to drive more and more qualitative traffic to it. 

Typically, SEO companies in Kelowna are responsible for providing the best SEO services. For better and faster results, you should approach them. 


The pandemic has paced up the e-commerce industry. So, it brought up a brilliant opportunity for the product sellers to increase their sales and revenues. 

As a store owner, if you break the boundaries of your business operations, you should invest in e-commerce stores. It will benefit your business in many ways, such as:

  • It will expand your business globally.
  • It will increase your visibility on the web.
  • It will multiply your sales and revenue.
  • It will help you manage your store more effectively.
  • It will multiply your permanent customer base. 

Typically, a website developer or a web development agency provides e-commerce website designing services. If you plan to design your own e-commerce website, you should approach them. 


With the rapidly rising competition, surviving in the market and staying at the top of the buyers’ priority list is quite tough. Here the role of all the digital solutions included in this article is crucial. They help you keep growing in the market irrespective of the market condition. And that’s one of the most significant reasons you should invest in digital solutions. 

The Growing Tech World Can Helps Your Business in These 6 Ways

The Growing Tech World Can Helps Your Business in These 6 Ways

Hard effort, perseverance, and a readiness to think outside the box are all required to grow a small business. However, there will come a time when you will need to go outside of yourself for answers to common problems that are stifling your company's growth.

Fortunately, new technology is continuously being produced to meet the demands of business owners, and you can utilize these tactics to start utilizing the solutions that best suit your company's needs. This usefulness of technology to businesses is why it will continue to grow and be a critical part of business models in the future. 

Here are some ways to use technology to your advantage in your company. 

1. Determine How Effective Your Website Is

With more clients spending time online, your company's website should be thought of as an extension of your physical store. Your website is the only thing a customer can see before making a purchase if you're an internet-based business. Website analytics allow you to assess the efficiency of your online presence and make adjustments to attract more clients. For example, you may need to change the keywords you use in the material, or you may have to make each page easier to traverse.

2. Helps Make Your Employees Mobile

The use of technology to solve common problems has made office chores easier to manage. Mobile printers, for example, can be used by your sales force to swiftly print sensitive papers such as contracts for their clients to sign.

Allowing your sales personnel to spend more time in the field allows them to continue to bring your company's products and services to a bigger market. Using a service like OneWeb CEO can help keep them mobile as well. 

3. Helps You Market Strategically

You must take advantage of online marketing alternatives for your small business, or you will be losing money. However, with so many various types of online marketing choices to choose from, it's easy to lose track of what actually works. You may use geo-targeted adverts and other marketing methods using marketing software to get your information out to the exact clients you want to attract. The program can then be used to determine which strategies are effective so that you can build on what has been proved to work.

4. Use Social Media to Your Advantage

Sure, Facebook and Twitter have long been considered as ways for people to stay in touch with friends and family. Small businesses, on the other hand, can employ astute marketing skills to insert their brand into these discussions.

Create a business profile on a social media platform that caters to your target market. Then, on a regular basis, send out updates regarding important company happenings. Customers will remember your brand if you give them information about a new product or how you do particular services. Every shared update can also be thought of as free advertising that aids in the growth of your firm.

5. Project Management Software Increases Efficiency

Projects involving numerous people, such as a sales team, independent contractors, and supervisors, are susceptible to communications concerns, which can lead to a loss of income. Your company will profit from project management software by offering everybody access to things like shared schedules and note-taking tools that function as a central hub. You should expect to see your customer base develop as your staff completes jobs faster and more accurately.

6. Web-Based Payments

Web-based payment systems enable businesses to grow by allowing them to transmit and receive payments via the internet. Web-based payment has helped numerous firms to reach new client segments due to the variety of payment alternatives and their flexibility. This is because offering a variety of web-based payment options will attract a larger number of clients who choose to utilize that particular payment method.

Remember that when you attempt to incorporate new kinds of technology into your business model, there will be some bumps along the way. Work with your team to determine what works so you can alter your strategy accordingly. With a little flexibility and a willingness to try new things, you'll see your company grow quickly.

How to Boost Engagement on LinkedIn

How to Boost Engagement on LinkedIn

Whether you’re looking to grow your business connections or broaden your personal network, LinkedIn is the perfect platform for finding like-minded people from your industry. With over 750 million users worldwide, LinkedIn allows you to connect with the right people and build valuable relationships.

However, navigating LinkedIn isn’t always easy. You need to know how to attract the right people and how to keep them interested once you’re connected. 

Here are 9 tips to help you boost engagement on LinkedIn.

Optimize your profile

There are many company pages on LinkedIn. However, personal profiles are still more popular on the platform. They gain more views and generate higher engagement. It seems like LinkedIn users simply prefer to interact and engage with real people and establish personal connections.

In order to utilize this tendency to its fullest potential, you need to make sure to present yourself in the best possible light. This means that your profile needs to be fully optimized.

From a profile picture that puts a face on a name to your job and education history that gives insight into your background, completing your profile with as much information as possible will help you let other users know exactly who is behind the profile they’re interacting with.

Don’t forget to update your information

Setting up your profile is not a one-time project. You also need to remember to update it whenever there are any changes in your career.

Whether you started a new position or mastered a new skill, regular profile updates will help you appear in relevant searches and boost your visibility. The more visible your profile is, the more engagement you’ll generate.

Additionally, outdated information can lead other users to assume that your profile is not active and, therefore, not worth engaging with.

Don’t overlook text-only posts 

While other social media channels are heavily focused on visuals, on LinkedIn, text-only posts tend to generate more engagement. LinkedIn actually prefers content that keeps users on the platform instead of sharing external content, so text-only posts get more visibility, expand your reach, and improve your engagement.

However, you do need to make sure that your posts are interesting and eye-catching enough for people to stop and actually read them. You should use simple language, show facts and actionable advice, and always end with a strong CTA to maximize engagement.

Check for spelling errors

No matter how useful the content you share is, poor grammar and spelling errors can diminish your credibility. That’s why it’s important always to proofread anything you post on LinkedIn. Maintaining proper grammar will show that you’re credible, trustworthy, and worth engaging with.

Posting consistency is key

The more you post, the more likely your content is to be discovered by others. Additionally, LinkedIn actually recommends those who post more frequently. Aim to post at least once or twice per day, but you can go up to three to four times each day. Just make sure that you’re not focusing solely on quantity and that all of your posts are high-quality and relevant. Never sacrifice quality for quantity.

Interact with your connections

Once someone accepts your request to connect, the game has only begun. You need to make sure to interact with your connections and nurture relationships regularly. Whether by engaging with their posts or sending personalized messages to touch base, you want to avoid neglecting your connections and letting your relationship go cold.

However, it can be difficult to keep track of all your contacts, especially as LinkedIn doesn’t really offer a good overview of your network. If you don’t know how to view connections on LinkedIn more efficiently, you will have trouble keeping track of who your connections are and whether you already contacted them or not.

Luckily, there are third-party LinkedIn management tools that can help you organize your network and boost engagement with your connections.

What’s more, you can also export LinkedIn connections and use the contact information to connect with them on other platforms as well. 

Be active in relevant groups

Becoming a member of relevant LinkedIn groups is one of the best ways to find new people from your industry, build new relationships, and boost engagement. It allows you to establish yourself as an industry leader, share insightful content, and offer actionable advice to other professionals.

Industry-related groups are also a great place for monitoring competitors and finding out what they are sharing, what they are good at, and what they are missing. This can give you insight into your target audience and help you craft highly targeted content that directly addresses their needs.

Ask for endorsements and recommendations

Recommendations and endorsements provide proof that you’re effective and established in your line of work. Aim to have around four or five recommendations. Don’t be afraid to politely ask your professional contacts or clients to endorse your skills or share their experience of working with you. It will make a big difference and help you establish authority.

Make sure your profile and your content are mobile-friendly

Given that the majority of traffic on LinkedIn comes from mobile devices, you need to make sure that your profile and everything else you post also looks good on small screens.

This will make it easier for others to find, connect, and engage with you even no matter which device they’re using.

Don’t forget about hashtags

Using hashtags is essential if you want your posts to be visible on any social media platform. LinkedIn is no different. To make your content easily searchable and boost the visibility of your posts, make sure always to include relevant hashtags. Just make sure not to overdo it – six hashtags per post is generally more than enough.

Over to you

LinkedIn is a platform with huge potential, and when utilized properly, it can help you find new business connections and build valuable relationships.

Optimize your profile, make sure to post high-quality, relevant content regularly, get endorsements and recommendations, be active in relevant groups, and take time to interact with your connections to boost your visibility and maximize engagement on LinkedIn.

Top 6 of the Best SEO Tools to Audit Your Website in 2021

Top 7 of the Best SEO Tools to Audit Your Website in 2021

In a sea of SEO audit tools, don’t get lost by the advertisements you see on Google. WE have compiled the list of best SEO tools to make your website reach the stars, well if not stars, at least let’s make it reach as many humans as possible? 

Sear4ching for tools to audit your website can be overwhelming. So let’s begin with a structure. Know what your website needs most and you can use tools that help in that specific area of auditing. Not all tools provide all the services. It’s salient to know where your website lacks and use tools in accordance. 


In the sea, Ahrefs is a very big fish. One of the most popular, and for good reason. It is a high-end web crawler. It can give you the detailed information in a matter of minutes. That’s how fast and exceptional Ahrefs is. 

All of this data will help you make changes to your SEO strategy and implement advanced approaches for your website. 

A few key features of Ahref:

  • Competitive analysis -- discover the exact keywords your competitors rank for 
  • Web monitoring -- get mention alerts, backlinks, and keywords in real-time
  • Rank tracking -- track both website and mobile keyword rankings 
  • Backlink research -- recognize all backlinks and SEO metrics 
  • Content research -- find the best content to increase traffic and grow sales
  • keyword research -- get relevant keywords for your niche and good recommendations for new keywords 

Ahrefs has four plans Standard, Lite, Advanced, and Agency. Plans begin from $99 per month. 

Google Search Console 

A lot of Google’s tools are usually free. And Google Console comes under that category! Who doesn’t love a free tool right? Well, not only is it free, it is a pretty high standard and provides a lot of insight for your website. What’s even better? The data comes directly from Google, the search engine everyone wants to rank 0 on, am I right? 

Google Search Console debugs, monitors, and optimizes your website - you don’t need to know any kind of code to use the Console. 

A few key features of Google Search Console:

  • Optimizes keywords that your website currently ranks for 
  • Recognizes crawl errors on your website
  • Check how mobile-friendly the website is
  • The number of web pages that Google has indexed from your website
  • Metrics like clicks, impressions, average click-through-rate  (CTR) 


An industry leader for over a decade, SEMRush boasts of over 40 intel tools. They specialize in competitor intelligence, paid ad research, content optimization, rank tracking, social media monitoring, and keyword research. These are just a few of their SEO tools.

For audits, SEMRush offers a site suit where it crawls your website and flags issues of internal linking, CSS, Javascript, AMP implementation, metatags, SEO content, page loading speed, website crawlability, and more. 

A few key features of SEMRush:

  • Can reveal up to 130 technical and SEO errors 
  • Displays SEO audit results in intuitive graphs
  • Use social media publishing tools 
  • Research appropriate keywords
  • Analyzes your traffic along with your competitors 
  • Identifies the best keywords for your PPC and SEO optimization and campaigns
  • Explains DA and performs deep link analysis

SEMRush has four plans Pro, Guru, Business, and Custom starting at $119 per month.

Google Analytics

Google analytics has a paid version too, but with its free version you can carry out a large variety of SEO audits and optimizations. Paired with Google Search Console, this duo can be best for SEO audits, it will bring all your data to a single place for an uncomplicated experience. 

Google Analytics tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

A few key features of Google Analytics:

  • You can compare organic traffic vs non-organic traffic
  • Removes spam traffic - this helps because it makes your website more credible, consequently giving you a better ranking on SERPs. 
  • Determines engagement metrics on each page of your website. It also displays page exit metrics, as well as acquisition, behavior, and conversion of landing pages.
  • Identifies traffic sources that led to the most sales or conversions for your business.

Google Analytics costs $150,000 for a year, but the free version is pretty sufficient for marketers and personal use. 

Screaming Frog SEO Spider

With the concept of speed and comprehension in mind, Screaming Frog has created tools that are the fastest and dependable at the same time. Major companies like Disney, Dell, and Shazam are clients of the Screaming Frog. It is not cloud-based software, in fact, you have to download it on your computer to extract on-site data, audit SEO problems, and analyze results in real-time. 

A few key features of Screaming Frog SEO Spider: 

  • Assesses page titles and meta descriptions
  • Consolidates Google Analytics, Google Search Console, and PageSpeed Insights APIs
  • Gauges internal linking and URL structure
  • Discovers broken and 404 error pages
  • Finds out duplicate content on the website and revaluates it 

Screaming Frog SEO Spider has a free version and the paid version starts from £ 149 per month. 

Moz Pro 

Moz Pro is a channel of SEO tools that directs you to help increase your traffic, rankings, and visibility across search engines. It is an all-around SEO tool, which caters to all SEO problems. It crawls the web, gathers the data, and compiles it into actionable reports. The best feature about Moz Pro? It’s absolutely automated. This helps you focus on business and just come back to see your automated reports which you can build strategies on. 

A few key features of Moz Pro:

  • Keyword research - optimizes and generates relevant keywords
  • It ranks your SEO strategy giving insight into what worked and what didn’t
  • Fixes bugs on websites
  • Analysis of competitors websites to give you the best opportunities for link-building
  • Analyses backlinks, that mixes a combination of metrics including anchor text in links as well as estimated domain authority.

Moz Pro has Standard, Medium, Large and Premium plans, which start at $79 per month. 

There are much more SEO tools that are available, but these are the best in case of overall functioning. These tools will help you navigate through your SEO puddle with ease and raise your chances of ranking higher on SERPs

7 Seo Site Checkup

SeoSiteCheckup is an effective website that offers supercharged analysis and monitoring tools for making search engine optimization easier than ever! SEO Site Checkup is trusted by experts & professional SEO agencies in over 120 countries. With the help of SEO Site Checkup, one can use authorized SEO monitoring tools that automatically keep track of weekly changes in more than 30 SEO variables.

You can also get instant notifications if your SEO score changes. Furthermore, you can easily understand your competitor’s SEO profile with the help of SEO Site Checkup, as it helps you make some improvements in your Search Engine Optimization strategy against the competitors. So what are you waiting for? Get a 14-day free trial of SEO Site checkup tools by registering yourself. SEO Site Checkup - a sure-shot way to stand out from the crowd and make your digital presence stronger!

About the Author

Semil Shah, Chief Marketer at Shrushti Digital Marketing

According to his team, Semil Shah can take any digital marketing profile to the next level. With over 15 years of experience in the SEO world, he is a certified SEO specialist, who mainly focuses on growing businesses. He is the Chief Marketer at Shrushti Digital Marketing. You will catch him either listening to podcasts or trekking in the jungle clicking some cool pictures in his free time.

11 Must-Have WooCommerce Plugins to Supercharge Your Online Store in 2021

11 Must-Have WooCommerce Plugins to Supercharge Your Online Store in 2021

If you are running an online store on WordPress. Or are looking to build one from scratch. WordPress plugins are key. But with hundreds or even thousands of plugins to choose from. It can be hard to know where to start. So we’ve put together a list of the top 10 plugins all WooCOmmerce sites should have for 2021. 

Top 11 WooCommerce plugins for WordPress 2021

Want to maximize sales, get to know your customers, and build an online presence? Then you’ll love this list of plugins for WooCommerce. We’ve picked 11 of our favorite plugins that together cover all the bases for running a successful WooCommerce site. 

  1. Booster Plus for WooCommerce

This plugin offers all the functionality you need for your eCommerce store in a single plugin. With more than 110 features, and more in the making, this truly is a one-stop-shop for improving your online store’s functionality. No more do you need separate plugins for pdf invoicing, currency conversion, or enhanced checkout cart functionality. 

As well as the impressive range of features designed to improve customer experience. This plugin doesn’t require any coding experience at all. With everything powered by one plugin. You also get impressive efficiency gains for your website and page performance. Thanks to this and the savings you make from having so many plugins in one place. This is our top WooCommerce plugin to supercharge your online store for 2021. 

This plugin comes at the top of our list because it offers everything you need for your online store in a single bundle. With zero requirements for coding skills and free and paid-for options on offer. This Booster bundle for WooCommerce is already being used on over 100,000 sites and counting.

  1. YITH WooCommerce Wishlist

No online store should be without this powerful wishlist tool for eCommerce shops. Making shopping easier for customers is key to maximizing online sales. And that’s just what this plugin achieves. Customers use this plugin to create wishlists for items they like the look of. Without having to add them to a shopping cart. This means they can browse your site, find what they love, and come back to it later.

This plugin is great for:

  • Saving favorite products
  • Finding products quickly
  • Sharing on social media platforms (great for the gifting market)
  • Pre-holiday season preparations
  • Attracting new customers

With over 800,00 currently active installations. This plugin is highly popular with eCommerce sites, with both free and paid-for features available. This plugin comes towards the top of our list because no online store should be without this quality of wishlist functionality.

  1. YITH Zoom Magnifier

Having great images is vital for any online store. This plugin helps to make sure your customers can truly explore the images you have to offer. As much as people have embraced online shopping. Some items demand closer attention. This plugin allows your customers the clearest view of your products and maximizes the reward you receive from offering high-quality imagery.

The free version offers:

  • Ability to add zoom features to products
  • Image magnification activation with mouse hover
  • Setting size for the zoomed-in area
  • Pop-out zoom display functionality
  • Slider thumbnails

The paid-for version also offers greater flexibility for most of these features. This is a popular plugin, with more than 70,000 active users. But with lower use than plugins coming at number 1 and 2 on this list. This plugin offers you the chance to make your online store stand out from the crowd. 

  1. Yoast WooCommerce SEO

Search Engine Optimisation (SEO) is vital for success online. But it’s not as simple as putting the right keywords and links in the right places. It’s also a constantly evolving process that makes it hard to stay on top of. Hence why fees for quality SEO performance improvements come for a handsome fee. However, with this Yoast SEO plugin for WooCommerce, you get automatic access to best practice eCommerce SEO.

With more than 5 million active users, you cannot afford to be without this plugin on your online store. Key features that keep this plugin at 4 in this list include:

  • Improves the appearance of product results
  • Adds detail to search engine output
  • Improves site communication with search engines
  • Offers advanced preview of product appearance on Google
  • Optimization of XML sitemap

With subscriptions starting from as low as $69 for a year. This plugin is not one to be left off the list.

  1. MonsterInsights Google Analytics Integration

Understanding your customers has always been important for business. This plugin makes this easy. Monster Insights’ Google Analytics Integration for WooCommerce stands high above its competitors. Used by over 3 million sites. This is another SEO tool you are not going to want to be without. If you’re looking to grow your online WooCommerce store, things will happen faster with this plugin.

This plugin delivers:

  • Comprehensive reports about site users
  • Information on pathways to your website. How did people get there? 
  • Knowledge about your best keywords
  • Conversion rates
  • Average order values
  • Makes Google Analytics Integration with WordPress easy
  • Stats in real-time
  • Seamlessly integrates with top WooCommerce plugins
  • free and paid-for functionality available.
  1. WooCommerce Checkout Manager

Most people have experienced spending ages filling a shopping basket, only for a glitch at checkout to lose everything. If this happens, then within seconds a full basket of sales is likely to disappear in an instant. With more than 90,000 active users. This excellent WooCommerce Checkout Manager is designed to make checking out the smoothest of rides for your customers. 

Key things this plugin offers for checkout success:

  • Customizable checkout processes & fields
  • Flexible checkout fields for improved usability
  • Simplified checkout procedures
  • Personalizable checkout messaging

The checkout messaging option is particularly useful in terms of getting customers over the line. And to get them to come back. Ensure that final click-through to payment gets made with this WooCommerce checkout manager plugin added to your online store. 

  1. Marketing Automation with Beeketing

This plugin is designed to boost social followers, hike email subscriptions, and increase organic website traffic. For a lesser-known plugin that is fast growing in popularity. You’ll be able to do things other online stores don’t even know about with this plugin. With quick and easy integration with WooCommerce sites. And AI-backed features. This plugin helps you get people over the line and move them along a chain of engagement.

Things you’ll love about this plugin include:

  • Improved knowledge of customers
  • Targets for cross-selling & upselling
  • Automatic product recommendations
  • Automated email marketing
  • Optimized customer segmentation
  • Cart abandonment prevention
  • Free
  1. Shipping Calculator

If you run an online store, you're aware of the influence shipping expenses have on your overall sales projections. Shipping costs have the potential to make or break a sale. Customers are unaware of the exact shipping charges, which can come as a surprise during checkout, causing online store owners to lose out on potential sales. If you don't show your customers the shipping costs upfront, you risk losing a lot of money or, worse, turning away potential customers by confusing them with shipping logistics. That is why having a Shipping Calculator on your company's website is necessary.

In simple words, a shipping calculator allows you and your customers to estimate the cost of shipping their product based on its volumetric weight, delivery service type, COD availability, dimensions, and distance between pick-up and delivery points. The ELEX WooCommerce Shipping Calculator, Purchase Shipping Label & Tracking for Customers Plugin has merged all the best features that these shipping calculators have to offer. 

The advantages of including a shipping calculator on your company's website:

  • Instantly calculate shipping costs - The most significant benefit of incorporating a shipping calculator into your eCommerce site is that both you and your customers can check the precise shipping prices with just a few clicks.
  • Print Shipping Labels and Generate Tracking Links - Without having to go to a third-party website, you and your customers can buy postage, generate and print shipping labels, and obtain tracking links.
  • Shipping Costs Calculation by Size and Region - Different countries employ different metric or absolute weighted item measuring methodologies. The results of countries that use the metric system are reported in metric meters. Findings are given in cubic feet in countries that utilize the imperial system. The use of a Shipping Calculator makes size conversions simple. You'll get fair pricing regardless of the size or shape you're dealing with.
  • A large range of predefined packaging options - Your customers won't have to worry about packing because the shipping carriers offer a wide range of predefined packaging options.
  • Custom Packaging - If there are no predefined packages for the items, your customers can enter their weight and dimensions to create custom packages.
  • Bulk Package Generation - To create multiple packages at once, feed and upload multiple product weights and sizes into a CSV file.
  • Handling fee - You can add additional handling fees to shipments in the form of a percentage or a fixed amount.
  • Specify user roles - Based on your company's needs, you can grant access to the shipping calculator to specific user roles and guest users.
  • Send Custom Emails with Label and Tracking Details Automatically - The created shipping label(s) and tracking link(s) can be automatically sent to the sender's email ID, the receiver's email ID, or both.
  • Display Customized Order Completion Messages - Depending on whether label generation was successful or unsuccessful, display customized text messages on the order's completion page.
  • Custom templates - You can customize the shipping calculator color template to match your company's color scheme.
  • A complete shipping solution can be found under one roof - Integrating a Shipping Calculator on your business webpage ensures that you or your customers do not need to visit any third-party websites to check shipment rates. Everything happens in a few simple steps thanks to the plugin, making the otherwise laborious process of shipping a breeze.
  1. LiveChat for WooCommerce

With a 24-hour culture and globally connected sales. It’s vital for you to be able to communicate effectively with site users whenever they need you to. This LiveChat plugin allows you to do just that. See who is browsing your webpage. Engage with visitors to your site. And deliver real-time support with this top live chat plugin for WordPress WooCommerce. 

Features that make this app stand out include:

  • Make the first contact with site users
  • Fast loading times
  • Customizable chat window
  • Conversation dashboard
  • Full chat history
  • Free trial for new users
  • Performance tracking

This Live Chat is designed to catch the eye of site users and helps to turn clicks into conversions. Engage your customers with this excellent live chat plugin for WooCommerce. With just 2,000 activations, this plugin can keep you ahead of your competitors.

  1. AcyMaling Newsletter plugin for WooCommerce

Whether you already operate a newsletter. Or are looking for ways to engage customers and grow your online store. This newsletter plugin for WooCommerce is packed with features. This is a great tool for your online store to help you stay in touch with your customers. And to learn about them and what they love whilst you do.

Just some of the amazing features include:

  • Automated newsletter building with drag and drop design
  • Support around the clock with their 24-hour service support
  • Unlimited emails/newsletters
  • A to B communications testing
  • CAN-SPAMand GDPR compliant
  • Multiple language interfaces available

With Acymailing you can keep your customers engaged and build your brand.

  1. Breeze for Improved Site performance

The breeze plugin has been designed to make your online store faster. It does this through caching across multiple levels. And achieves loading times up to 40% faster than sites operating without it on WordPress. Fast loading times are vital for online sales. Especially for WooCommerce when slow to load images can make or break a sale. Designed with simplicity in mind. You’ll soon see results with theBreeze plugin.

Some of the key features include:

  • Cleanup for post revisions
  • Content auto-drafting
  • Database cleanup
  • Improved user experiences
  • Faster loading times
  • CDN integration

With the Breeze plugin, you can also just download and go as the recommended settings work seamlessly across WordPress.


Whilst plugins alone can’t turn your online store into the best-selling WooCommerce site. Deciding to go it completely alone will likely see you struggle to rank highly for searches. And make it difficult to turn click-throughs into sales. With these 10 top plugins for WooCommerce in 2021. we have got everything you need covered when it comes to running a successful online store.