Guide To Metaverse Marketing & SEO Strategy
As the virtual and the “real” word increasingly intermingle in people’s everyday activities, many organizations have a vast new canvas on which to engage with and influence consumers. You must be wondering what is metaverse and why does it matter to marketers?
Even the metaverse is still about 5 to 10 years away. However, this doesn’t mean you cannot get started with your marketing now. Gucci, Disney, Nike, Facebook, and many other prominent brands have gotten involved in the metaverse and are doing innovative Metaverse marketing. Brands need to keep up with this rapidly changing world to find the best spot opportunities to build immersive and exceptional experiences for their audience.
In this article, I have tried to highlight the Marketing Strategies that most brands are already incorporating into the metaverse. Moreover, what SEO strategies are driving their expanded engagement in this stage.
What is Metaverse?
A ton of people recently have been showing much interest in the metaverse. Twitter has recorded an estimate of 2000+ tweets featuring the #metverse every hour. The tag #Metaverse on Instagram had been used in more than 110k posts. So what comes to our think when we hear the term metaverse? This comes to our understanding of how technology will shape the future.
Metaverse is an immersive digital 3D universe to engage with the users on a deeper level. The metaverse refers essentially to the innovative future of the internet, its augmented and virtual reality, and technological tools that converge our real and digital worlds. You can use metaverse to provide a virtual environment where digital characters can be utilized to work, market, and shop.
Marketing digital versions of items using metaverse offer a new revenue opportunity. The gaming industry was the first to take the advantage of the concept of virtual and augmented reality. For example games like Pokemon Go were one of the most successful AR technology games in the industry.
Metaverse in Marketing!
So what exactly is metaverse marketing? We live in a world filled with advertising and marketing. You can see advertising pretty much anywhere you go in the form of billboards, posters, pamphlets, and more.
The concept of metaverse marketing is quite similar to advertising video games. If you ever play video games and see some sign somewhere between the game that refers to an in-game advertisement.
The marketing in metaverse provides a whole new landscape for organizations to promote their ads in a manner you have never been able to do before. In today's world, using the latest technologies act as a crucial part of digital marketing strategies.
The AR and VR avenues help the brands to enter the metaverse world through them. Google says that augmented reality overlays the digital content and data onto the real world as if you are experiencing them.
According to Statista, the approximated AR users will be 2.4 billion by 2023 globally. Focusing on the digitally native youth proves to be fruitful for most marketing brands since the Millenials and Gen Z possess a high understanding of technology, unlike the other generations.
The current and most popular example that pops in my mind includes the virtual try-on for spectacles frames or lipstick shades from the comfort of my home.
Top Metaverse SEO Strategies that you must take a note of
Here I have highlighted some popular Metaverse marketing techniques that most of the big names today are using increasingly. Listed below are the four key points that you can take note of while framing your new visual search strategies.
- AR Content Strategies & Local SEO
Metaverse marketing allows you to create innovative content. Through AR technology, we can involve the audience with our product on a deeper level. For instance, if you are a restaurant owner, on your website you would like people to see the reasons why they should come to your restaurant. It could be done by promoting your delicious menu, wonderful ambiance, or exciting offers that you have for the customers.
Generally, you would write a comprehensive blog with exciting pictures and videos. But through metaverse marketing, you can engage your audience to another level by providing them with a 3D view of the place, food, and seating so that they can make up their minds to come and try that place. Integrating with Google's AR/VR technology helps to develop an improved 3D environment straight away from your local listing and more.
- Visual Search, the Heart of SEO Strategy
Pictures and videos deliver a quite effective role in content to engage your audience. The more your content delivers greater engagement, the improved chances will get in terms of enhancing SEO ranking. Not only so but you should also provide your users with quality images to enhance your content.
Augmented and Virtual Reality in Metaverse marketing helps to improve the user experience greatly. The co-founder of Pilot Holding (a company that provides executive consulting services across SEO, Marketing, and Finance) believes that AR, VR, and visual search all rely on image processing which is one of the key aspects of the Metaverse.
Users can enhance their purchasing experience by virtually trying out the products in a real-time environment. For instance, users can digitally compare different clothing items by visualizing the items on them. Or make-up enthusiasts can now try out different shades of foundation virtually to decide which shade suits their skin tone the best.
Henceforth, you must analyze your present state of content and website to understand how you can implement Artificial Intelligence to improve the 3D experience in your marketing strategies.
- Metaverse and Social Platforms
With metaverse marketing, we are ready to utilize the social media platforms in a 3D environment as well. Wikipedia says metaverse offers a sum of virtual shared areas developed by the convergence of digitally enhanced physical reality and physically persistent virtual space.
After a brand like Facebook and Snapchat decided to connect their 2D environments with 3D communities, it has offered a great way to bridge the gap between the two digital worlds.
Facebook changed its name to Meta and is all ready to set up its future in the social metaverse. It allowed the users to create different worlds, collaborate with another world, have meetups, and create relationships, avatar to avatar.
On the other hand, Snapchat with its amazing 3D filters and Bitmojis is already capturing the hearts of the youth. Pushing the boundaries of the 3D world Snapchat trends offers a great web-based tool for advertisers to learn the popular words and phrases among the app and what's making the headlines for the community of 500 million active users per month. Hence, an exciting future for the social platform can be seen in metaverse marketing.
- Dipping the PR toes in Metaverse
Brands integrating with metaverse app development companies are driving the buzz in the industry. As NFTs have made it possible for people to buy and sell goods using them in the metaverse. The convergence of the real and the digital world is opening new doors for public relations and metaverse media.
Utilizing AR and VR technologies in the public relations field involves various creative ways. For example, developing PR content using AR to enhance the user experience when pitching stories to the audiences. Moreover, organizing the event using AR and VR technologies allows for a wide range of audiences even from different zones.
Looking at the World Through Glasses - The Conclusion
The continuously advancing technology is allowing new and innovative marketing tactics to be born. Similarly, metaverse marketing presents a whole new landscape for businesses.
Whether you are a business owner advertiser, marketer, artist, or anything else for that matter. Learning the best ways to do marketing in the metaverse may just be the reason why your brand takes its next huge step.
The improvised virtual world is already part of our daily activities. Seeing the world with the help of AR/VR tools is the wave of the near future. I advise you to begin developing a plan to surf these waves of immersive technologies.
With the invention of the internet, the past decade was all about realizing that marketing your product and enriching the right set of keywords is crucial to surviving your brand. The coming decade is going to be focused on providing a better user experience using the metaverse and it’s stopping no time soon.
Author’s Bio
Atul Naithani is an SEO Executive at CronJ, a Software development Company that helps businesses to develop web apps, mobile apps, blockchain solutions, and other custom software based on their needs. Atul is experienced in digital marketing and SEO.
What is Vanish Mode on Instagram? How Does it Work?
Instagram, a social media application or rather a platform is used in many ways. Businesses, brands, and influencers make use of it differently. That is yes, more to do with the marketing and sales or funnel techniques. However, it is not the case for those who have a niche-based micro niche blogging intention. Either way, it is full of fun until people start getting unwanted messages, mean comments, and anything that weighs them down.
That’s the reason Instagram introduced a new feature – Vanish Mode. The main aim of adding this feature was to enable Instagram users to make complete use of the platform, without getting any sort of emotional or mental ordeal.
Do You Need to Use Vanish Mode?
If you are here to read and find out the best ways to apply to vanish mode on your Instagram profile view. This is what you should know is going to be covered in this article.
· What is vanish mode on Instagram?
· How to use Instagram’s vanish mode?
· FAQs related to vanishing mode on Instagram
What is vanish mode on Instagram?
Have you used Snapchat? If not, let us tell you that there is also this concept of activating the vanish mode. This means messages in the DM are erased automatically. However, you have to turn it on manually. Otherwise, the messages will sit in your DM forever. This is a fairly new feature on Instagram – incepted and debuted towards the second half of 2020.
How Does Instagram Vanish Mode Works?
When you decide to manually turn the vanish mode on. There will be a series of steps to follow. And knowing you are not aware of them. We have put them down for your ease.
Step 1: Open Chat
Right after signing in to the Insta app, you are required to find the “chat” option. It is found on the right top corner. Start a conversation as usual. You can start a new chat or continue from the chats in the DM. Choose any of your choices.
Step 2: Swipe and Release
Let’s say you have opened an existing chat, and now you want to activate vanish mode. What will you do? Well, you will place your finger on the bottom of the screen and then swipe it upward. You can leave it on the midway of the screen or complete the swipe till the edge of the upper portion.
Step 3: Signs of Vanish Mode will Appear
As soon as you will release the fingers, there will be uncountable “mute emojis” from the screen’s top part. That will indicate you have started using vanish mode. Once you receive those shush emojis, it means you can chat as you do in any normal chat. Also, you will see a change in the background color. From the regular one, it will move on to black. A message will also appear that you are using a vanish mode.
Step 4: Turn Off the Vanish Mode
To turn off the vanish mode, simply do the reverse of what you did to turn on the vanish mode. Go to messages and then tap on the option saying, “turn off the vanish mode”. To locate the option, you have to find it somewhere on the top of the smartphone’s screen. But remember, you will come out of vanish mode with the person chatting with you. Also, remember that you both will be able to see the conversation done in the vanish mode till you close the screen or tap. After that, the entire conversation will disappear for good.
FAQs Related to Vanish Mode on Instagram
Now that you know the procedure of activating and stopping vanishing mode on Instagram chat. We would like to address some of the very basic questions in this regard. That way, you will take away more than just the process of turning on or off the vanish mode.
How are Snapchat and Instagram different in terms of vanishing conversations?
Snapchat messages are deleted until and unless you save the chat. It is because vanish mode is on automatically and you can’t turn it off. Yes, this is an inbuilt feature. But in Instagram’s vanish mode, you are given the option to turn it on or off. What does it imply? Well, this clearly means you can have a very normal conversation or chat in the IG’s DM. If needed, you can turn on the feature and enjoy vanishing mode. Basically, the normal chats are the same but there is an add-on feature that enables you to go on to vanish mode.
Does Facebook, a sister company of Instagram has a “vanish mode” feature?
Yes, Facebook also entails vanish mode just the way it is applied in Instagram. For Facebook, messages vanish as soon as all the members of the chat group or solo chats with one person, read messages. The messages aren’t archived and are permanently deleted. The only way to save a chat is by taking a screenshot.
Where is the vanish mode applicable?
The vanish mode is only applicable to the messages. It has nothing to do with the comments made under your posts (pictures or whatever).
Can the chatting partner take a screenshot of the conversation under “vanish mode”?
Fortunately, or unfortunately, peeps can take a screenshot of the conversation done in the vanish mode. However, if someone as the person on the other end of the chat takes a screenshot or records the screen. Comes as a notification and says that someone has taken a screenshot.
What should you keep in mind regarding Instagram’s vanish mode?
There are some considerations to keep in mind in Instagram’s vanish mode. For example, this feature is not applicable in group chats. This means it is only fixated and meant for 2 persons (1 on 1 message). Also, as soon as the person takes a screenshot you get notified.
5 Most Effective B2B Lead Generation Strategies In 2022
The keys to growing your B2B firm are how you generate sales and make profits. To achieve that, you need to look at how you generate leads.
Lead generation is a practice of attracting target audiences with the aim of converting them into sales. Target audiences are a group or class of people interested in your products or services. The more leads you gain, the higher the chances of making more revenue.
Here are some simple yet effective strategies for generating leads in your B2B company:
1. Work With Lead Generation Experts
Working with experts is perhaps one of the most effective lead generation strategies. Such service providers can help your B2B company locate potential customers for your products or services. And because they're result-oriented, they'll likely advise you on the best strategies to implement to increase your leads. Besides, the firm hired will likely focus on what's essential for your business.
Aside from that, a lead generation company will allow you more time to focus on other aspects of your business. For instance, you can find enough time to engage with existing customers. This will help to enhance your company's retention rate. If you're looking to hire a lead generation service provider, you can visit saleshive.com or any other similar platform.
2. Publish Relevant Content On Your Website
Content remains the king of digital marketing. And that’s true when it comes to B2B lead generation. It refers to any material you post on your business website, the common ones being blogs, videos, and images.
The primary purpose of content is to help users engage with your website. No client will want to visit your website if it doesn't have content. However, the content you publish should be relevant to your target audience. In other words, it should meet your customers' needs.
Apart from that, your content should be of high quality in terms of grammar and language. And videos must be audible enough. All of these help more people interact with your website. The more clients visit your website, the higher the chances of getting more leads.
3. Engage With Visitors Immediately They Enter Your Online Store
Anyone visiting your B2B online stores is an indication that they're interested in your products or services. It, therefore, makes sense to engage with them immediately. Remember that you're dealing with business owners and managers who have no time to waste. They'll leave your store if you take ages to respond to their concerns. That's why you need to strike up a conversation as soon as a client visits your business store.
Engaging with clients shows them you value their time. Besides, you can guide them through their purchase journey by responding to their concerns. This goes a long way in enhancing your B2B lead generation strategy.
Sometimes, you might not engage with every visitor who comes to your website. This is especially true if you're dealing with several clients or during non-business working hours. But all isn't lost. You can install chatbots and other self-service applications to guide clients when you're not available. As a result, you'll likely generate more leads to grow your B2B company.
4. Leverage The Power Of Marketing
You can't ignore marketing when it comes to B2B lead generation. This is a process of sending promotional adverts to your target audiences to increase your company's visibility. Without marketing, no client will come to know whether your B2B company exists. And for that reason, you won't generate any leads.
Today, there are several strategies you can implement to sufficiently spread the word about your B2B company to the target audience. You can go the traditional way of using brochures and billboards or utilize social media and other online tools to promote your B2B firm. This enables more clients to be familiar with your products or services. As a result, you'll likely generate more leads.
5. Optimize Your Website For Mobile
Lastly, you may want to optime your B2B website for mobile to enhance lead generation. This involves the development of a mobile user-friendly website.
One of the reasons you'd want to make a mobile-friendly website is because of the increasing number of clients finding products or services using phones. Therefore, making a mobile-user-friendly website may enable you to connect with a vast target audience. This goes a long way in enhancing your lead generation.
Takeaway
Running a B2B company can be one of the best strategies to earn a livelihood. This business model allows you to sell products or services to other companies. However, you must be able to make enough sales. You can adapt the strategies detailed in this article to achieve that.
Lawyer SEO Ranking Factors To Climb Up The SERPs
Lawyer SEO is a great long-term strategy that's both accessible and sustainable. Unlike ads where you're getting attention for a particular time, ranking high in the SERPs can bring consistent organic traffic to your law firm website. Since you're getting noticed by people looking up keywords you're optimizing for, you know that the organic traffic is from people who are at the very least interested in the law and legal services.
While Lawyer SEO is an accessible strategy, it still requires optimization and planning to yield significant ROI. Writing a good blog post, using a few keywords, or building a good website isn't enough. Instead, you need to pay attention to Google's (or any target search engine's) ranking factors for your Lawyer SEO strategy to succeed.
How Are Lawyer SEO Ranking Factors Decided?
Ranking factors depend on the search engine's algorithm. The way pages and search results are ranked depends on the algorithm's criteria. If your content meets the criteria better than other pages, then you'll rank higher than them.
This is why you're advised to look at your competitors' websites. When a page ranks high, it means they have the most relevant content, keywords, and on-page optimizations. It also helps if they have a lot of high-quality backlinks pointing to their domain.
Important Caveat: Ranking Factors Can Change
Google rolls out updates all the time. This means ranking factors can change, which is why some of your pages might climb up or slip the rankings depending on the changes implemented.
Hence, you must pay attention to possible trends, algorithm updates, and other relevant factors.
The Most Crucial Google Ranking Factors For Law Firms
Although algorithms get updates and changes all the time, there are ranking factors that have stayed consistent throughout the years. This includes:
1. Backlinks
Backlinks play a crucial role in establishing authority and trust. Since links associate pages with each other, this means it could affect how Google registers your site and pages' overall quality and authority. For example, if a high-authority website links back to yours, this suggests that your law firm website is also of the same quality as the one linking back to you.
You should think of backlinks as "votes." The more high-quality sites point back to you; the more are vouching for your law firm's website and content.
Important Caveat: Not all backlinks are suitable for Lawyer SEO. Hence, there is an emphasis on "high-quality" and "high authority." If you're getting a lot of backlinks from low-quality, spammy, and recently-hacked domains, remove links or disavow them ASAP.
2. Content
Content is the heart of Lawyer SEO. If you can consistently produce relevant, helpful, and high-quality legal content, you'll have better chances of ranking high in the SERPs. Hence, you need a great content creation strategy to make sure you stay ranking high in the SERPs.
That said, it's important to emphasize quality over quantity for content.
Important Caveat: While it's true that more content is better for SEO, it still won't mean much if you're churning out rushed and generally low-quality content. The key here is to be consistent, so create a content calendar that will allow you to regularly produce content without sacrificing quality.
3. Keywords
The optimal way keywords are used in SEO has changed throughout the years, but it is still a crucial ranking factor today. This is because so many strategies and factors affect keyword choice, including:
- Search Volumes. The higher the search volume, the more potential traffic you'll be able to get. However, it is very competitive, so it's much harder to rank high in high-volume keyword SERPs.
- Local Keywords. Since attorneys usually get clients within their locale (or states they are licensed in), local SEO is a great way to gain visibility in local searches. After all, people based in Florida aren't usually going to need a California Lawyer.
- Long-tail Keywords. Long-tail keywords are more specific. This makes their search volumes lower, making climbing up the ranks much easier. For newbies, it's better to rank in multiple long-tail keyword SERPs than to be buried in head keywords.
4. Site Structure
Site structure contributes to both user experience and site crawling. Your pages are indexed because site crawlers or "spiders" will follow every link and review the content to get information about the pages. Any information gathered from these crawls can directly affect how you're indexed and subsequently ranked.
Hence, optimizing your internal links, navigation, pages, and anchor texts would be best. This should apply to every page on your law firm website, including your legal blog posts and landing pages.
Important Caveat: You should optimize your site structure for your visitors, not just the algorithm. Even if you have a great site structure that's easy to crawl, you might lose some of your audience if your navigation and links make it difficult for them to use your website.
5. Mobile-friendliness
There are now more people using their phones to access the internet. Apps and other features also make it even more likely for people to use their phones for crucial things like grocery shopping, getting a ride, finding new restaurants, or hiring a lawyer.
Of course, many people will use Google Search to look things up on their phones. So, if your website isn't optimized to be viewed on mobile devices, it will not be pleasant for site visitors to use it. After all, anything that's made to fit a desktop isn't going to be as easy to use when shrunk to a smaller mobile screen. It might also cause bugs, errors, and other UX problems.
Moreover, since so many other websites (a.k.a. your competitors) can provide the same content, they'll likely click off and go elsewhere. The people who decide to trudge through the bad optimizations likely won't have the best opinions of you, either.
Bottom-line
Remember, the algorithm decides which pages are the best. So if your law firm's pages meet the set criteria better than your competition, then you'll rank high with no problem. However, these criteria could change depending on new Google core updates and the like, so keep yourself updated on the latest ranking factors.
Author's Bio
JC Serrano is the founder of 1000Attorneys.com, one of the few private enterprises certified to process lawyer referrals by the California State Bar. His marketing strategies have continuously evolved since 2005, incorporating ever-changing SEO strategies into lawyerleadmachine.com.
Working From Home: 5 Common Issues and How to Deal with Them
The benefits of remote work are undeniable.
However, there are also challenges such as struggling to switch off, technology challenges, isolation, dealing with interruptions and distractions, and working across time zones.
Fortunately, there are ways to overcome them and we offer solutions to do just that.
In this article, we list the main challenges you may encounter while working from home and some of the most effective ways to deal with them.
#1. You have a hard time switching off from work
In a survey conducted in 2019, 22% of respondents stated they struggle to switch off. Remote workers don’t have set hours which is a benefit and a curse. We need breaks and downtime, and it can be hard to draw a line between work and home.
How to solve this problem
There are several things you can do, and apps that can help you achieve them:
- Set achievable daily targets.
- Set reminders/alarms for tea, lunch, and ‘stretch’ breaks.
- Set a personal ‘appointment’ at the end of the day (gym or a walk, for example).
- Make others aware of your work hours.
- Have a separate workspace that you can close off/put your laptop away.
None of these involve expense. They just require thought and planning.
#2. You battle with technology problems
Few things can wreck a day the way technical problems can. If your laptop/PC crashes, you experience an outage or have an unstable or slow connection, remote work becomes difficult, stressful, and even impossible. In addition, public Wi-Fi spots can be erratic and potentially unsafe.
How to mitigate these problems
Issues will arise, but you can take steps to reduce the risk and/or impact:
- Have a backup plan/location for if your home connection is lost.
- Backup your files regularly.
- Ensure your device, files, apps, and tools are always updated.
- Use a VPN to guard your data. For example, Surfshark’s products give their clients control of their digital lives (read how good Surfshark is).
- Invest in a high-speed line and/or a booster to improve speed and reliability.
The investment of time and money involved is well worth it to ensure you can work.
#3. You feel lonely and isolated
In traditional office environments, co-workers are a large part of our social circle. Some remote workers feel that lack of interaction keenly. This can be particularly acute for those without family at home. Feeling isolated and being in one location can lead to depression and/or a reluctance to leave that environment. Does this sound familiar to you?
How to solve this problem
This challenge can be a tough one to deal with, but it can be eased:
- Break up your day by including social interaction such as lunch with a friend.
- Use co-working spaces.
- Use venues like coffee shops for an hour or two.
- Join a social/activity group in your area or take some classes.
This issue requires more effort to overcome. However, once you work to counteract this problem, you will feel better and working will be easier too.
Image by 5starsday
#4. You don’t know how to deal with interruptions and distractions
Productivity-reducing distractions and interruptions happen when working at home or away. Distractions at home can be more marked as we are surrounded by things we’d rather do. Small children are especially difficult to deal with as they don’t understand why a parent is out of bounds.
How to reduce this problem
Interruptions and distractions can’t be avoided completely. Here are some concrete steps you can take to reduce them:
- Have a clearly defined, distraction-free work area.
- Let others know you are not available.
- Turn off app notifications that are not work-related.
- Keep set working hours so they become part of a home routine.
Distractions can be controlled or turned into a positive if you plan and get organized.
#5. You find working across multiple time zones and locations tough
If you are a remote worker, you know what a boon flexibility can be. When it comes to accommodating global projects and collaborations it becomes essential. However, it comes with practical challenges as individuals may not be working (or even awake) at the same time.
How to solve this problem
How you deal with this varies:
- If you are a member of a team/an employee a regular schedule is necessary.
- Self-employed individuals can institute a four-hour overlap with others when possible.
- If an overlap is not possible, be clear about hours and time zones and come to an arrangement.
This area can be tough to get around. Clear, frequent communication is key.
In conclusion
As a remote worker, you may have experienced challenges we’ve discussed here yourself.
If remote workers know what they are taking on and can overcome the practical and psychological challenges, working remotely is very rewarding.
If you get it right, it offers benefits a traditional work situation can’t match!
Effective Ways To Connect With Your Customers
Creating a connection with your customers is important, as it can help keep them loyal and coming back for more.
It's no secret that in order to be successful, businesses need to connect with their customers. In today's digital world, there are a number of ways to do this.
Whether you're a small business just starting out or you've been around for years, connecting with your customers is essential to your success.
Are you looking for ways to connect more effectively with your customers? If so, you're not alone. A lot of business owners struggle with this, but it's actually not as difficult as it may seem. There are a number of different things you can do to boost customer communication, and some of them may even surprise you. Keep reading to learn more.
Be active on social media
One of the best ways to connect with your customers is by engaging with them on social media. Platforms like Twitter and Facebook offer businesses a great way to interact directly with their target audience.
You can use social media to post updates about your products or services, answer customer questions, and even run promotional campaigns. Just make sure you're active and responsive, as customers will appreciate being able to reach out to you easily.
Respond promptly to messages and emails
Responding promptly to any messages or emails you receive is another great way to connect with your customers. Using an instant messaging app will help you respond quickly, but you can also set up an automated email response if you receive a lot of messages.
By responding in a timely manner, you'll show your customers that you care about their questions and concerns. This will go a long way in building customer loyalty. The sooner you can get back to them, the better.
Host events and meetups
If you really want to connect with your customers, consider hosting events or meetups. This is a great opportunity to meet them in person and get feedback about your products or services.
You can use social media to promote your event, and you can even offer discounts or freebies to attract more people. Just make sure the event is well-organized and runs smoothly so that everyone has a good time.
Send out a monthly newsletter
A monthly newsletter is a great way to share any new products or services you're offering, as well as any special promotions or discounts you may be running.
Your newsletter should also include helpful tips or articles related to your industry, as this will show your customers that you're an expert in your field.
Make it easy to contact you
Make sure you have a well-published contact page on your website so that your customers will be able to reach out to you easily.
Include your email address, phone number, and social media links so customers can choose the method of contact that's most convenient for them. You should also make sure to respond quickly to any messages you receive, as this will show customers that you're responsive and easy to work with.
Get involved in the community
Get involved in the community. This could mean as simple as sponsoring a local event, donating to a local charity, or even just participating in local community events.
When you get involved in the community, it shows your customers that you care about more than just making a profit. This can go a long way in building customer loyalty and boosting your reputation.
Keep it personal
Keep things personal and by that, this doesn't mean you need to share your life story with them, but it does mean taking the time to get to know them on a personal level.
Remembering their names, learning about their interests, and even just sending a handwritten thank-you note can go a long way in making your customers feel valued and appreciated.
Face-to-face communication is still the best
Even in the digital age, face-to-face communication is still the best way to connect with your customers. There's nothing quite like being able to look someone in the eye and have a conversation with them.
If you have the opportunity to meet with your customers in person, take advantage of it. Whether it's at a trade show, a business event, or even just in your office, meeting with customers face-to-face is always a good idea.
Make sure your website is up to date
Another important thing to keep in mind if you want to connect with your customers is that your website needs to be up to date.
Your website should be well-designed and easy to navigate, and it should contain accurate and up-to-date information about your products or services. If your website is outdated or difficult to use, customers will likely look elsewhere for the information they need.
Use customer testimonials
If you want to show your potential customers that you're a reliable and trustworthy business, one of the best things you can do is use customer testimonials. Customer testimonials are a great way to show off your happy customers, as well as showcase the results of your products or services.
Make sure to include customer testimonials on your website, as well as in any marketing materials you create.
Give them appreciation
Last but not least, one of the best ways to connect with your customers is by showing them appreciation. This could mean giving them a discount on their next purchase, sending them a thank-you note, or even just giving them a shout-out on social media.
Letting your customers know that you appreciate their business is a great way to build customer loyalty and keep them coming back for more.
Conclusion
By following these tips, you can be sure that you're connecting with your customers in the best way possible. Building strong customer relationships is essential for any business, so make sure you're doing everything you can to nurture those relationships.
SEO Copywriting: 6 Tips for Better Content and Rankings
The goal of copywriting is to help your audience or readers move down your sales funnel, whether to make them more aware of your brand or turn them into customers.
On the other hand, SEO has a different objective: to help rank your created content on search engine result pages (SERPs) for your target keyword. By ranking on top of SERPs, you can generate more website traffic, thus helping you get more customers and clients.
Combining both, you can create content that achieves both goals. This way, you can maximize your content’s ROI and help grow your site’s revenue.
This post discusses tips you should apply in your SEO copywriting to soar above the crowd with the content you produce.
#1 - Research the Right Keywords
Targeting the right keyword is the foundation of every successful SEO campaign, starting with content. Once you’ve determined the keyword you must use, implementing the best copywriting tips should be much easier now that you have a more precise direction of what to write about.
When researching keywords, Google search will be your best friend. A quick look at SERPs should provide you with keyword ideas to optimize for the topic.
The autocomplete section gives you a list of related keywords about your initial search query that you can write about. The suggestions here come in handy, especially if your initial search query is too broad.
On SERPs, the People Also Ask (PAA) section shows you the questions you must answer about the topic. You can use the keywords here as subheadings for the article you’ll write using the keyword you typed on the search box. You can also optimize them in a separate article to help form your topic cluster (more on this later).
Once you’ve exhausted the keywords using Google search, you can move on to using Google Keyword Planner.
The tool will provide more keyword ideas and suggestions, complete with the number of searches each receives in a month. Use this data to ensure that you write content optimized for a keyword people use when they search on Google.
For advanced users: You’ll want to use tools like Ahrefs and SEMrush that not only provide you with the difficulty score of each keyword (the higher the score, the more difficult it is to rank for it) but also research the keywords for which your competitors are ranking.
Researching keywords is one of the most important SEO tasks you can’t afford to get wrong. Following the steps above should help you find many keywords to optimize over a period. However, you can speed the process by hiring an SEO expert who will do the dirty work for you to focus on writing excellent copy and content.
#2 - Understand the Keyword’s Search Intent
Not all keywords are the same in value, and we’re not just talking about metrics like search volume and keyword difficulty. We want to know the search intent of the keyword you want to optimize.
If you want to make the most out of your content, you need to develop a B2B sales funnel that will help you make sense of the website traffic you’re receiving. The goal of the sales funnel is to help you attract the right audience to your site and bring them closer to converting as customers.
The sales funnel also acknowledges that not everybody is ready to become a customer right now. Some are just learning about your brand, while others are still deciding whether to become one.
Applying SEO to this concept, you must target keywords that will help you fill out the different stages of your funnel, from awareness down to the evaluation and purchase stages.
There are three types of search intent you must keep in mind to help you identify which keywords belong to which stage of the funnel:
- Informational - Provides solutions to problems, for example, “how to write a great blog post”
- Navigational - Provides the location of a page on a specific website, for example, “Bloggingpro how to create blog guide”
- Transaction - Helps users in the purchasing or decision process, for example, ”best blogging platforms”
You can categorize the three according to their appropriate stages in the sales funnel. Keywords with informational and navigational search intents should go in the awareness stage, and transaction keywords are best placed in the consideration and evaluation stages.
Navigational keywords can also go in the lower part of the funnel where your audience is close to converting, e.g., pricing pages (“Ahrefs pricing”) or product landing pages (“Copyhackers copywriting courses”).
#3 - Optimize Your Keyword
Once you’ve found the keywords, it’s time to optimize each one.
For starters, you must include your keyword on the content’s SEO title and page title (or H1 title). In most cases, the SEO and H1 titles are the same.
But if you’re using a tool like the WordPress plugin Yoast SEO that allows you to write a unique SEO title and page title, including the keyword in each is a must. Both are highly regarded ranking factors — by placing your target keyword in them, you have already optimized half of your content or copy.
Another way to optimize your target keyword is by including it in the page’s URL. Considered one of the most technical SEO factors, adding your keyword on the URL is simple, especially if you’re using a content management system like WordPress.
Next, you need to worry about writing an optimized piece of copy or content. Going back to tools like Yoast SEO, you can measure your content’s optimization by referring to its Content Analysis feature. It works like a checklist, showing you where you need to include certain factors about your content to increase its score.
If you’re not using WordPress, there’s a web version of the tool that you can use to review your content before publishing.
The goal is to observe all the suggestions provided by Yoast — as much as possible. The more green circles you see, the more optimized it is for your target keyword!
But maybe we’ve gotten ahead of ourselves. If you’re still looking at a blank screen without your post having been written, there are modern tools with which you should become familiar.
The first is an AI content generator. These save time on research, creating paragraphs, and incorporating keywords by creating a draft article for you. In the past year or two, these tools have become much more sophisticated and can be a big help.
However, even a good draft will still need your touch to revise and improve both the article’s voice and its built-in SEO copy. That’s where a second tool, an intelligent SEO content editor, will show you where to improve your language, the positioning of keywords, and make other suggestions for optimizing your post and its elements.
Together, these two tools will make it much easier for you to generate content that uses keywords effectively while saving you hours of writing time.
#4 - Write an Engaging Introduction
The beauty of doing SEO copywriting is you don’t need tons of resources to get the job done. An excellent laptop for remote work and some focused thinking time are all you’ll need to create copy and ranks and convert.
However, that doesn’t mean the job is easy. One of the most challenging things you have to do in SEO and copywriting is to engage your audience when they come across your content.
Most visitors leave almost immediately if they don’t like what they see in the first few seconds of glancing at your content.
To rectify this issue, you want to have a solid introduction for readers to fall hook, line, and sinker for your topic. An introduction framework like P-A-S (pain, agitation, and solution) will help address the majority of it.
The first step of the P-A-S framework requires identifying the hardships people have about a topic (pain). Next, you must double down on the problem by fleshing out additional issues that could emerge from it (agitation). Finally, you can solve all of this with the tips and ideas you have written in the article (solution).
Here’s the P-A-S framework in action using the keyword “how to write a great blog post:”
- Problem - There are lots of blog posts published online. (Provide a stat showing the number of blog posts in a period.)
- Agitation - Due to the volume of posts published, it’s much harder to get the attention of your target audience to view your content.
- Solution - People don’t like just any blog post—they want a great one. This post will help you learn how to do it.
You can expand on the idea above or make a much better version. Either way, using this framework for your intros will help set the stage for the content to shine. By addressing the initial issues readers have about the topic head-on, you already have their attention and gain their interest in reading the entire post.
Once you’ve done that, according to UK-based SEO consultant George Papatheodorou, you need to engage customers by moving beyond your product’s or service’s features and show them why it matters and how it will affect their lives.
“Explain why a feature is such an advantage compared to competitors' solutions,” George advises. “For example, if you’re selling an air purifier, does its extra-large capacity mean you can use it in large rooms? Does its super quiet fan mean an undisturbed night’s sleep? Does a higher initial price mean extra years of cost savings?
#5 - Link to Related Pages on Your Site
Linking contextually related pages to your post increases your blog’s topic relevance. You can achieve this by creating topic clusters as part of your blog’s SEO strategy. These are groups of posts and pages interlinked together and cover the same topic from slightly different angles.
Content silos are essential because they help redirect readers to different pages on your site that provide supplementary information about the content’s topic. At the same time, they allow search spiders to acknowledge your site as an authority about a particular topic. As a result, you could expect not only the page you just wrote to rank for their respective target keywords but also the entire silo.
Creating content silos means you must add links to related site pages, old and new.
For example, if you are focused on content marketing for a private practice (let’s say for a pediatrician), and you want to create a content silo about vaccinations, you might write a series of posts or articles to surround the topic of vaccinations, such as:
- Are vaccinations helpful or dangerous?
- When should my child get a measles vaccination?
- COVID-19 vaccinations for school-aged children
- 3 Dangers of not vaccinating for whooping cough
- Vaccinations for children under 5
- Vaccination requirements for children who travel internationally
- Recommended vaccination schedule for children from birth to age 12
- Is there a relationship between autism and vaccinations?
- Should I let my kids play with unvaccinated children?
- Vaccination A to Z: Every childhood vaccination explained
To help you keep track of the changes for all your pages, use a web page defacement monitoring tool.
Site owners typically use defacement monitoring to identify unauthorized changes made on your site. But for this purpose, it helps you check the links you’ve added on the different pages of your site. This way, you can see which pages are linking to which others to identify the different content silos in your website.
You might be asking yourself, “Is all this work worth it?” The answer is a definitive yes, according to London-based SEO consultant James Ewan. He still remembers the first time he worked on a site and saw the results of optimized content and keywords.
“We started with on-page optimization and moved to off-page… and we began to see results. As more backlinks came in and we optimized the content, we started to get onto the top page, and before we knew it, we were in position Number One.”
It was a revelation to him then, just as it can be for you now.
Of course, all this content and SEO work is… well, a lot of work. But some of that is getting easier, thanks to artificial intelligence. In fact, AI for SEO has finally evolved to a point where now, it does a good portion of the heavy lifting, helping you create much better briefs for your writers or produce posts yourself more quickly. In the end, you can spend more time focused on the value of your content to readers and let AI shoulder a lot of the SEO work. As its intelligence evolves, AI for SEO it will become even more helpful.
Speaking of content and SEO, you’ll want to choose a content management system in sync with your goals and your other technology. That’s especially true if you’ll be producing all that new content using the help of AI.
#6 - Always Include a Call to Action
When writing blog copy to rank and convert, you are assuming the role of a T-shaped marketer. You are mainly responsible for your site’s success by wearing many hats. This can be a good thing because it gives you full control and mastery of your website’s different parts at work.
To help you achieve complete control of your website’s copy and overall performance, you need to identify the best call to action (CTA) for your content.
Below are tips you can follow to ensure that your CTAs will produce the most clicks:
- Use action words to prime readers into taking action.
- Use power words to evoke the necessary emotion to inspire readers to perform your desired action.
- Lay down the benefits of why they should do what you're asking them to do.
- If your CTA is a button, make it big and hard to miss.
- Create a sense of urgency. For example, “buy now before this deal expires,” or ”available for only 24 hours,” etc., to compel readers to action.
To make sure that your CTAs are achieving their desired results, you must track and monitor the performance of each one. Referring to SEO reports allows you not only to view the organic traffic your content received but also see how many visitors clicked on the respective CTAs of your page. From there, you can make the necessary adjustments to improve the results over time.
Conclusion
The tips above are just some of the SEO copywriting tips you need to consider when drafting your content.
Whether you’re writing content to be published on your blog or submitted as a guest post for a site using a WordPress guest blogging plugin, taking heed of the tips above should help you produce content guaranteed to rank and convert.
10 Tips for Making a Good Digital Marketing Even Better
Digital marketing is not easy, especially considering how fast best practices can change and change in today's world. But that doesn't mean some tricks don't survive the waves.
We're already in the marketing game, so we're learning how to craft a marketing plan that fits the bill and stands the test of time.
After reading this article, you will learn some of the most important digital marketing techniques and functionalities, i.e., WooCommerce pre-order, that you can apply to your marketing strategies and improve your digital presence.
So let's get into it.
Tip #1. Creative Elements
Your business has visual elements to stand out from the competition. Use this to your advantage in your marketing efforts. Whether it's a logo, mascot, typeface, or color scheme, embedding can help express your brand.
You want to capture your audience's attention, but you also want to keep their attention and remind them of your brand. Incorporating unique and creative content into your ads is critical to the success of your ads.
Tip #2. Get Personal
Communication with your customers is critical to success in many areas of online marketing, mainly email marketing.
Whether you are offering such products, using the customer's name, or providing local offers relevant to their location, you win. Being with your customers means using a conversational voice when possible.
Users are more likely to respond to a personal message than a simple commercial message, which is why marketing is so popular. Consider using a live chat or public quiz on your website to make the user experience more accessible.
Tip #3. Use the Conversion Tracking Tool
If your marketing goal is the end of a journey, finding performance is a map to determine how far you've come. Focus on researching results as accurately and precisely as possible. The more information you get, the better you can satisfy your ads.
The exact speed you should measure depends on the marketing strategy you are implementing. But it is crucial to have the proper verification methods before doing any online advertising.
Tip #4. Make Use Of Remarketing
Remarketing is a great way to gently remind your visitors to let them know you've noticed their presence. This proved a great tool to increase sales and improve the company's reputation.
Retail websites often use spam emails to determine what a shopper has put in their cart but hasn't made a purchase yet. If it's on sale, they can pay to send an email, so they know.
Tip #5. Marketing Automation
Automated marketing is an integral part of your digital marketing plan. It would be best if you used automated marketing programs to provide specific and timely items to customers as they make their way down the customer journey.
But email isn't the only thing you can do automatically. Facebook and Google are constantly launching new features to help you get the most out of your social media and marketing efforts.
Tip #6. Remain Flexible
What do sports and digital marketing strategies have in common? It all takes flexibility to succeed!
Technology and what customers want to offer are constantly changing. Your business needs to stay on track and ready for any change in what your audience is most interested in doing and what is relevant to your audience.
Market research yields dividends. You must spend all the time researching your audience, learning about the methods they use and the topics they are interested in. This way, your digital marketing efforts will not be wasted.
Tip #7. Work with Influencers
Influencers are very good at presenting your message to an audience, but who said the audience wants to hear your story? Choosing a promoter can promote your brand in a relevant and tangible way without overwhelming your audience by placing your product in a proper and delicate balance.
This means that influencer marketing is one of the fastest-growing forms of customer acquisition online and, if appropriate, a four-way street.
Tip #8. Geo-fencing
The new digital media business holds great promise for consumers, especially those in the B2C space. This allows you to reach out to customers in new ways based on their specific sites in hopes of regularly referring them to your business.
Geo-fencing allows marketers to write a banner to any address or destination of interest and send a notification when a customer crosses that line. Whether a small business or a large retailer, they can use this technology to capture customers before their competitors do, to offer more time. To save in-store transactions and result in profits.
Tip #9. Less is More
Most companies that decide to do their computer marketing are often more than capable of chewing. They open many social media accounts, create a LinkedIn profile and a YouTube page, and then have a crisis to take control of it all. Despite his great enthusiasm, he rarely works without a planned plan.
The digital marketing agency recognizes that not all ads are accurate for all companies. In fact, in the beginning, it's worth focusing on just a few basics so you can focus your time and money on building your brand. Let your digital marketing agency decide the best conditions for your company. The result will be more growth in less time.
Tip #10. Review your Strategy and Budget
Look at your market trends over the past year to understand the pros and cons. This is the key to improving search engine optimization and advertising in the future, not the mistakes of the past.
Makes improvements and approves new guidelines for 2022 and beyond. Be sure to update your marketing budget to stock up on the marketing tools and procedures you need for years to come.
Wrapping up
Social platforms, mobile phones, and digital networks are taking advantage of consumer analytics. In contrast, traditional marketing methods such as flyers, articles, and newspapers are falling by the wayside - which, if you ignore the importance of digital marketing, can be the result that awaits you in business. So let's get the numbers!
6 Ways to Keep Your Work Computer Secure
Knowing how to stay safe online is more important than ever. Being free to do business online is a gift of the modern age. With cybercrime at an all-time high, digital work can also seem like a curse. Keeping your work computer secure is more simple than most people think. Here are six easy ways to keep the devices you use for business safe from hackers and scammers.
1. Monitor Your Data
Data is the gold that cybercriminals want to mine. Keeping it safe requires a proactive approach. Managed detection & response (MDR) is a service many tech companies provide to business owners. It can also be performed in-house by qualified IT experts. MDR services monitor a company's network and analyze any attacks. Detecting incoming threats and responding after the fact are critical components of a robust security plan. Many individual operators can't afford these advanced defenses, so the next best thing is to learn how the most common attacks work.
2. Store Vital Information Offline
The safest measure you can take to protect data is removing it from the internet entirely. Many companies and workers store data in the cloud. Cloud storage is typically secure enough, but keeping some data off the web is a good plan. Flash drives are inexpensive and come with an increasing variety of encryption options. Many USB drives even have biometric security features. Don't underestimate the value of keeping hard copies of the most important documents. A locked filing cabinet is effectively hacker-proof.
3. Install the Right Defenses
Not all security software is created equal. Installing the freeware version of antivirus software is often fine for personal computers. For work computers, a few upgrades might be in order. Consider upgrading to the business package if possible. Note that some free antivirus software is designed with business needs in mind. Also, consider installing a firewall system. These filter email traffic, which helps thwart malware attacks (see below). The more layers of security, the better.
4. Create Stronger Passwords
A recent study found that around 30% of data breaches resulted from weak or compromised passwords. The best passwords are at least 12 characters in length and consist of a mix of symbols, letters, and numbers. Many users also use the same password on multiple websites. Doing this is a mistake because if one site gets hacked, all your accounts could be at risk. If you write a password down, keep it with you at all times. Treat your password as a precious commodity because to cybercriminals, it already is.
5. Beware of Phishing and Ransomware
Phishing attacks are one of the most common scams out there. Phishing is when someone impersonates a legitimate company over the phone or through email to get their target to give out sensitive information. Phishing is also a vector for a specific type of attack called ransomware. Ransomware is a malicious program that can take control of your computer. Ransomware is often delivered through links in an email or text message. Never click on an unfamiliar link. Also, learn to recognize the difference between a legitimate website and a carefully-crafted fraud. When it comes to internet security, the details always matter.
6. Connect Securely
Connecting to unsecured public Wi-Fi hotspots is a bad idea. Make sure that any Wi-Fi networks you join are locked and password-protected. If you must use an unsecured network, avoid logging into your accounts or typing any financial information. In addition, use a virtual private network (VPN) when you connect to the internet, whether at home or on a public network. A VPN encrypts your connection and masks your computer's address. That equates to an extra layer of privacy.
The first line of defense against cybercrime is you. Learning the nature of the threats you face is the first step to staying safe. Keep these tips in mind when making your cybersecurity plan.
Boost Your Vacation Rental SEO Score
Owning a vacation rental is one of the best ways to make a living in this day and age, but it’s also one of those things that have to be done very carefully if you want to make money this way. One of the ways to boost your vacation rental is to set up your website as well, and this is the best thing to do if you want people to find you easily and quickly. Since most of us use the Internet to look for vacation spots, being present in this area is a must in the 21st century, and that’s why lots of business owners decided to set up websites a while ago. Unfortunately, having a website simply isn’t enough anymore because you have to make sure that your website is visible, relevant, and easy to find. Doing that might take a while, but if you explore different SEO tips and techniques, you’ll be able to make all these things happen. So, if you’re looking for your vacation rental SEO ideas, here are a few suggestions that might help you.
Choose your keywords carefully
When looking for vacation rental, people type a few words into their Internet browser and then simply click on the first few links that appear. And if your website isn’t among them, nothing else is going to make sense because nobody is going to visit it if it’s on the second page of the results. Therefore, you have to look for ways to appear high on the list of websites and make people understand that your vacation rental is just the thing they’re looking for, and to do that, you need to work on your SEO.
One of the ways to make that happen is by choosing your keywords carefully. This is what the search engine searches for when people type in what they want to see, and if the keywords that appear on your website match the search criteria of your potential clients and customers - bingo! So, you have to think long and hard about these keywords and try to anticipate what the people might be looking for the most. After that, you just have to make sure these words and phrases appear on your website, and that’s it!
Offer the right content
In the world of SEO, people have always been saying that content is the king. This means that you need to have the right and quality content on your website because if you don’t, nothing else is going to matter. There’s no way that people are going to start visiting your website and spending money on your services if you don’t give them something good on your website. This is why working on your content should be one of your priorities when getting your website ready to start making you more money than before.
This is something all business owners in the travel industry know, so don’t be afraid to check out people who already own amazing websites with cool features. For instance, the people behind Great Ocean Road Accommodation know that using appealing pictures and catchy descriptions is the right way to go, so they create their content by creating the best of both worlds. This is an approach you might use as well, especially if you wish to boost your visibility on Google and become more popular with potential visitors.
Start a blog
This is another way to attract visitors and take your SEO efforts to the next level, so start looking for ways to turn this idea into reality straight away. Writing blog posts might not be the easiest thing in the world, but it doesn't have to be that hard either. You just have to make sure that your writing is readable, searchable, and interesting, and you’ll start attracting readers straight away!
Starting a blog comes with tons of benefits, from giving your website’s visitors something new to connecting to other people in this industry who know how to make a living this way. You can also make your website cooler and more inviting than before, and eventually turn it into a platform for everyone - from your colleagues to your visitors and everyone in between.
Get social
In the end, if you want to become even more recognizable and visible on Google, you need to start looking into social networks as well. This means setting up accounts on Facebook, Twitter, Instagram, YouTube, and LinkedIn, and connecting to the people who are interested in your vacation rental - either those who have already been there or those who plan to come to you in the future.
This will help you take your communication to a whole new level and you’ll be in a position to answer their questions and solve their problems quite quickly. Also, don’t forget that social media can help your SEO score, especially if you attract enough followers, readers, and subscribers. And if you notice that you need some help running these networks, don’t be afraid to hire someone with experience to do that for you!
Making your vacation rental more successful won’t be easy, but if you consider these tips and focus on your SEO, you’ll have no problem doing that easily!