Reasons Why All Shopify Stores Should Use Custom Packaging

Reasons Why All Shopify Stores Should Use Custom Packaging

In today’s world, the internet has given us more access to things, even those out of reach. The internet has made a lot of things easier and possible. One of these is setting up online businesses that make way for people to have employment and earn money. 

Using the internet has been an innovative tool that overcame distances with the exchange of information. Today, the simple exchange of products and services as well. It also plays a major part as the pandemic maximizes the hindrances of social contact. Merchants, professionals, and even students highly depend on the power of the internet.

 Are you familiar with the term, “Shopify?”

Shopify is an electronic commerce (eCommerce) platform that allows the exchange of products, services, and lets you earn profit through the internet. It is a place where you can build your virtual store and market profitable goods and services. 

It also has online and offline features. Through online, your transaction would be contactless. Through offline, you may boost the sales of your physical store through the platform. Shopify keeps your store well-managed as it will provide reports of your sales performance. It will help you give in-depth views of how your store and customers react to different factors. Shopify also gives you a wonderful experience by providing various support for both experts and beginners. 

The Product Packaging

Customers consider not only the product alone, but pay expert attention to the packaging as well. Considering that products might be shipped from place to place, flexible packaging is a must because it will protect its content and endure the environment. Also, customers nowadays develop a certain interest and love for customized packaging. 

Here are the perks of using customized packaging:

  • Increases Brand Recognition

A definite brand packaging gives a good mark on your products. It will provide better recognition, such as how famous brands do. The identification will provide a better impact not only on what’s inside but also on the packaging. Customized packaging will lessen the cost of marketing products. It will also reduce the hazardous effects on the environment. It marks one of the ethical brand definitions. 

Last, as the packaging gets more attention because of its creative customization, your customers would willingly or unknowingly promote your brand identity as it would be, ”Instagrammable.” This way, you will gain more opportunities for possible audiences to interact with your products.

  • Ensure Returning Customers 

Providing a combo (high quality-functional product + wrapped in a labor of love), it is not impossible to gain returning customers to pay the price of your services. 

Customers usually explore and canvass the products that they opt to buy before deciding. If they arranged a transaction with you, you must grab the opportunity to win their trust. It is achievable not only by the quality of the main product. It also gives a memorable experience in terms of your packaging customization.

  • Thoughtful and Unique Unboxing Experience

You must wonder why there is a special support that unboxing videos on YouTube get. As an online seller, your packaging is the key to initial interaction with your customer. This cover adds up to their excitement, impression, and then its customization gives them a special feel, that what they bought is sufficient or more than what they have bargained for.

Here are some ideas to give your customers a bomb unboxing experience:

  • Include custom inserts to increase the element of surprise.
  • Write a personalized thank-you note. This way, your customers would appreciate your thoughtfulness and sincerity towards giving them a great service.
  • You may also include related information and instructions that would heighten their knowledge about the product and its matters.
  • Keep inner part presentable, just like the outside. If you can hook them with their first impression, don’t fail them with what’s more of it!
  • Create a Loyal Customer Base

Returning customers reflect the quality of your business. The act of returning to your shop just for products that can also be bought in other shops shows the excellent level of satisfaction that you have given upon them. It will result in building loyal customer bases that would sustain the garners of your business. Your business will continue to grow, have its image, and gain popularity. 

We know many people subscribing to your shop would get other customers curious. This will drive them to try it for their discovery. 

  • Custom Packaging is Practical

Custom packaging is practical in a way that you will have control over deciding what kind of packaging your product needs, thus lessens the wastage of materials that will be used.

Consider the following to attain practicality of your packaging:

Deciding the specific shape or form of packaging depending upon its function - to protect your product. This should ensure its safety different external factors, such as shipping it to a faraway place, and internal to which products’ sensitivity is recognized.

You can decide over what packaging inserts would suit your product to keep them in a certain position and provide additional security. 

You can also thrift your shipping costs as some couriers have their stated specific sizes with corresponding prices. This way, you will meet those limits and prevent yourself from being credited with additional charges.

Final Thoughts

As numbers of businesses grow with the hopes of success, you must find a way to separate yours and be unique. One way to stand out is to brand and provide the identity of your products. One of these ways is to customize packaging that is considered a marketing tool and strategy to promote your business.

Shopify, being an internet platform as it is, encourages you to be more creative with what you offer. Your product is the only connection that you have with your customer and it is not only the product that they buy but the experience. With that product, you should be able to give it your best shot, whether it is the primary object or the initial touch point.


account based marketing strategies

8 Effective Account-Based Marketing Strategies B2B Marketers Should Try

Account-based marketing (ABM) is becoming popular in the B2B niche for a good reason.

For one, it is a practical marketing approach as it relies on communication. Second, it allows you to target a well-defined audience.

This means that you can keep on creating audience-centric content, boosting the sales pipeline velocity. As a result, you can expand your current accounts and drive more business. 

What is Account-Based Marketing?

Also known as relationship marketing, ABM is a strategic promotional approach. That's because it allows you to identify, market to, and create relationships with a target popular or organization. 

An ABM will treat a target organization as a market. Within that market, the prospective clients include decision-makers like stakeholders and executives. 

ABM Strategies B2B Marketers Should Try

Now that you know what ABM is, let's walk you through the eight account-based marketing strategies that you can try. 

Build a solid target account list

Research shows that 87% of marketers deem ABM helpful for delivering higher ROIs.

Compared to other marketing activities, ABM does not need a target account list. Instead, you can focus on accounts that are perfectly tailored for the products and solutions that you are offering. You can create a B2B target account list based on the companies you've previously done business with or will benefit from what you're selling.

It would help if you also tried getting help from a reliable B2B data service provider. The advantage isn't dependent on just fleshing out critical details from your target list. However, they also provide you with look-alike lists that match the characteristics of your ideal audience. 

Accuracy is key to successfully leveraging account lists. That way, you can boost your sales efforts since any inaccuracies can be expensive, especially time and money. 

Use social media as a touchpoint

Social media lets marketers connect to their audience outside of inbox blasts. From there, you can make a list of ABM target accounts. The next step is to highlight their LinkedIn contacts and other associated social media accounts.

Make sure to engage with your contacts and focus on what they do. You should also be familiar with how your audience uses social media before you can directly interact with them. 

Here are some tips: 

  • Join groups, or Twitter chats they're involved in. 
  • Share their content and retweet anything useful for your customers. 
  • Reply to their posts, especially if you have to say something valuable. 
  • Send direct messages through relevant platforms. 

Instead of thinking of social engagement as a separate channel, think about how you can fit your existing campaign structure. That way, you can maximize your social media marketing efforts. 

Personalize your campaigns

Do you know that emails with personalized subject lines have 26% higher open rates? In addition, businesses that use segmented lists can experience as much as a 760% increase in revenue. That's because list segmentation allows you to send relevant newsletters to your subscribers.

Here are more ways you can personalize your email marketing campaign:

  • Utilize merge tags
  • Use segmentation
  • Match bespoke content to every segment 
  • Personalize both your outbound and inbound campaigns
  • Paid ads with personalized and creative messaging also tend to stand out from the rest of the pack to boost performance. 

LinkedIn ads let you target by company, contact attributes, or even company name. A lot of CRMs integrate with Facebook ads to transform contact list segments into customized ad audiences. 

Personalized targeting messaging is also matched to dominant list attributes. 

You should also look out for opportunities to improve your contact data to improve your personalization options. Let's say one e-book asks for one's name and email. The other can ask for email and job title. 

Another one might ask for a phone number and a Facebook messenger subscription. 

Implement retargeting tactics

Think about the time you looked up or bought something online, like a pair of shoes. Have you considered the number of times it took you from discovering that online store to buy from them finally?

On average, customers need 6 to 8 touchpoints with your brand before purchasing. This is where retargeting comes in handy. That's because it allows you to remind your visitors and audience that you are still here and waiting for them to take action.

However, you should not retarget everyone. If anything, you need to know which account-based marketing metrics to measure to know whether someone is worth retargeting or not.

Create account-oriented content

Your content needs to attract your target audience. By sharing your expertise, you can help your clients solve their issues. It will also help position your business as an industry thought leader. 

You should also conduct extensive research based on the recent experience of your customers. Illustrate the insights that your team has received or the solutions you've implemented while working on this case. 

It would help if you also used it to strengthen your content by adding testimonials representing the audience you want to attract. This makes it easy for new leads to place themselves at this place and see how you can help their business. 

Connect with storytelling

If you want to personalize your ABM approach, you need to focus on telling your story and your customers' stories. 

Make sure that you leverage your customer success stories on your marketing channels. This is to let prospects learn more about your brand and become more educated buyers. 

By telling informative and engaging stories to your prospects, you're making your business relevant. This encourages them to stay connected and glued to your content. From there, you can convert them into paying clients.

Just make sure that you're relating to your target account's specific needs. 

Leverage ABM tools

Marketing and sales don't happen without the right tools. So make sure that you leverage ABM tools. 

For instance, HubSpot has an all-in-one campaign manager which integrates, gets reminders, and prospects a bit for you so that you can keep on going. Meanwhile, LinkedIn is the Instagram of ABM. 

After you're done prospecting, Slack, along with HubSpot, helps you meet smoother and better as you work on all of this. Finally, Supermetrics lets you know how you're progressing. 

Warm-up your leads with content syndication

Another thing that you need to do is to warm up your leads with content syndication before your sales team engages them. This will allow you to place your most meaningful and relevant content right before your target leads. 

This can be any form- from newspapers, articles, e-books, or videos. Make sure that they solve whatever pain points that your leads might have. 

Measure and analyze your progress

Just like all marketing strategies, you need to track your progress. When you identify and measure key performance indicators or KPIs, you:

  • Know the gaps and weaknesses of your process. 
  • Know whether your strategy is working or not. 

By keeping an eye on your KPIs, you'll have a better picture of what your strategy needs to be. This ensures that you have an optimal system. 

Over to You

Whatever marketing tactics you'll be applying will depend on what you want to achieve. Your budget and resources can also influence the marketing campaigns that you can do at the moment.

Hence, you need a cost-effective marketing approach. This is where account-based marketing can come in handy. That's because it allows you to cater to a particular and provide relevant information.

As a result, it will be easier for you to convert them into paying clients.


Website Security: 5 Red Flags of an Unsafe Website

Website Security: 5 Red Flags of an Unsafe Website

Living in the 21st century, we take care of our devices more than our bodies. And why not? All our valuable data is stored on our devices, and it is pivotal for us to take extreme caution while browsing the internet. However, it’s not always easy to detect unsafe websites that have the potential to steal our data. This blog post will help you spot red flags the very instant you jump on an unsafe website. 

Along with spotting red flags, you will also learn three easy ways to protect your devices from cyberpunks. After all, some safe-looking websites are designed in such a way that we miss the explicit red flags and fall into the traps laid by the website owners. Let’s dive in.

Red Flag No. 1- No SSL Certificate

Just like you look at a stranger’s ID before letting them in your house/office, you must check this certificate when visiting a website. Confused about how to locate it? Just like people hang their IDs in their neck or stick them to their shirt pockets, a website has this certificate right along with its domain name. If you see a padlock symbol on the left-hand side of the URL at the top of your browser, you can feel assured that your connection is safe and your information (passwords, data, etc.) is privately sent to this website when entered. 

Still not sure? The other sign of the presence of an SSL certificate is in the domain. Carefully check out if the site link begins with “HTTPS” or “HTTP”. If the former appears, then you are safe. And if the latter appears, then you should take an about-turn!

The purpose of an SSL certificate is essentially to encrypt your sensitive information such as your bank details and your email addresses. Without this certificate, your data might be at risk of being exposed to cybercriminals. 

Red Flag No. 2- Missing Trust Seals

Now you might be thinking, how do we trust the SSL certificate? This is where the trust seal comes to play. To check the authenticity of the SSL certificate legitimate websites will have a certificate of authentication, or you might call it a trust seal on the header and footer of their websites. This assures you that the site is safe to be used to share sensitive information. You might notice that the trust seal will be from accredited internet security bodies like Norton, McAfee, and Trustwave. 

However, in a world where people can present fake passports and IDs, you need to be wary of fraudulent websites that might deceive you with quite authentic-looking trust seals. Check the authenticity of the trust seal by clicking on the seal which should take you to another website that explains the accreditation.

Red Flag No. 3- Vague Contact Details

When you buy from a new website or even from a known valid source, you expect to have some kind of contact information that can be used in times when you’re unsatisfied with the quality of the purchase or experience. However, if you are not readily presented with valid contact information, you must change your decision to interact with that site.

That is if you do not find credible contact information on every page of the website with a clear mention of email address, phone number, social media handles, or sometimes physical addresses, you know what to do. 

Red Flag No. 4- Explicit presence of common malware indicators

Be on the lookout for these common malware indicators as well:

  • Phishing Kits: Do not fill in your sensitive information without reading the details properly. Some sites look like safe sites, but they are to trick you into handing over your personal information. To check their authenticity, the easiest way is to pay close attention to their grammar. If you find grammatical errors and weird spelling mistakes, you know that the site is malicious. In other cases, you might be redirected to other sites or see too many ads. These are indicators of a shady website.
  • Suspicious pop-ups: Pop-ups are one of the quickest indicators of site malware. If the pop-ups have pompous claims that try to tempt you to fill in your sensitive information, stop and take a U-turn right away! 

Red Flag No. 5- Poor Customer Review

The easiest way to check if a business website is legitimate is to look for customer feedback and reviews.

Poor or negative experiences shared by past customers or users of the website may indicate that it’s better to not engage with that website. On the other hand, if you see many positive reviews, it’s likely that the website is legit. 

This was about the five common red flags that will help you protect your sensitive information. Besides, stay up to date against web-based threats and review your own business website frequently to resolve any red flags. After all, your business must have adequate cybersecurity

Now, let’s see three easy ways to protect your devices and information from malware and cybercrime.

3 tools to help you browse safely

#1 SSL Certificate checker

Although this post has made you aware of how to check the authenticity of an SSL certificate, if you wish to remain on the safer side, you can use an SSL certificate software (like The SSL Store or SSLChecker) that will further ensure your safety. Plus, with such a tool, you can also obtain an SSL for your own website design and development. 

#2 VPN software

To secure yourself from local threats even after checking all the red flags, you should get a VPN (Virtual Private Network) for your devices. It is especially necessary if you’re frequently using public Wi-Fi which makes your device vulnerable to hackers on the same network.

#3 Anti-malware software and Antu-virus software

This one goes without saying. It’s always a good idea to invest in reputed anti-malware and anti-virus software that will protect you from threats. Regular scanning with such software helps in the early detection and removal of bugs from your devices. Such software also prevents you from accessing unsafe websites automatically. 

Use these tools and browse safely. Besides, to give an extra protective layer to your sensitive information check out how data encryption can help your business. 

Become an Aware Internet User 

Now you know how to protect your devices and sensitive information while browsing online. You also know what red flags to look for in a website. Happy browsing! 

Author Bio

Hazel Raoult is a freelance marketing writer and works with PRmention. She has 6+ years of experience in writing about business, entrepreneurship, marketing and all things SaaS. Hazel loves to split her time between writing, editing, and hanging out with her family.


9 Steps To Improve Your Professional Reputation

9 Steps To Improve Your Professional Reputation

Social networking and personal opinions play an important role in shaping our career development and future success. A great professional reputation can help you in getting the job and payoffs that you deserve. Professional reputation can help improve recruiters in judging your abilities and professional image. Want to improve your professional reputation and get that job? Here are some great tips to do so.

1. Write

Writing can be one of the best ways to demonstrate your expertise to a specific audience. By writing, you can showcase your knowledge and position yourself as an authority. There are a lot of different places you could publish your work as long as you don't want to get paid too much for it. You can find different avenues to target including local magazines and newspapers as they are always looking for new content. 

If you can get yourself published online, you can link back to your website within the byline. Try to keep your content as informative as possible and avoid self-promotion. You want your content to resonate with the reader and you want it to be relevant to the publication you are writing for. If you want some more help then contact VelSEOity.

2. Speak

Another good way to get your reputation out there is by speaking. Actively speaking about your market is key. You can find multiple venues to do this. Whether you go to networking events, service clubs, or other organizations. You can find different ways to present your information educationally and entertainingly. You want to try to identify key groups that have a high number of members of your target market. 

Finding groups with members of your ideal customers is key. You could also target people that influence them including parents or even children of those who are retired and older. If you don't have the chops to go out and speak in front of an audience, you'll want to join Toastmasters International. 

This can be a great way to boost your public speaking skills and allow you to develop as a professional. You want to try to speak as much as possible and be methodical with your approach. By getting good enough at public speaking, you can even turn it into a new income stream for your business.

3. Networking

You should aim to find a local networking group that you can join. This is true even if you don't do a lot of local business. By going to a networking group, you can meet face to face with other business owners. It can help to put you in front of other like-minded people and allow you to build strong relationships with influential people.

It can also help you get opportunities that you wouldn't otherwise get. However, online networking is another thing you should be doing. This type of networking has its own set of benefits. For one, you can search other people's profiles, build links directly to your site, and do a lot of stuff without even getting dressed. Therefore, you should make online networking a part of your daily routine.

Get on LinkedIn and set up a profile. Connect with both your friends and past people you've worked with. Consider different sites depending on what industry you are in and how much time you have to give to it. Keep in mind, simply publishing content isn't networking. You must participate in group conversations and engage with others online. You'll find that relationships are built by communicating with others. 

4. Be Prepared

You want to keep yourself fully prepared for every situation. Whenever you are meeting someone in person, you want to have their cell number on hand in the event you get delayed. Likewise, you need to have your phone completely charged. Take both a paper and a pen to take manual notes during the meeting. 

You should also have plenty of business cards with you. Ensure that you have enough gas to get where you are going. Try to leave early enough to get there on time. Prep for any calls with new contacts by figuring out information about them prior. Look up their social media profiles including LinkedIn. This can give you some information that you can use to personalize the experience.

5. Follow Up

When you are looking to improve your networking, one of the best things you can do is follow up. Believe it or not, but this is one of the easiest things to do, but yet the thing a lot of people get wrong. The easiest way to get yourself to stand out from the rest of the crowd is by following up consistently with those you meet. 

This can give you a clear advantage over the rest of the pack. Keep a pen handy and make notes on the business cards that you get. Make notes of all of the information you would normally put in a Customer Relationship Manager so you can remember what the next steps are. 

Follow up with new people within at least 3 days of meeting them. By being consistent with your efforts, you can enhance your reputation and make people perceive you in a good light.

6. Contribute More

Whenever you are looking to enhance your reputation, giving back is always a good look. By volunteering your professional services to causes that you care about, you can gain valuable experience and networking at the same time. It can also help you feel good about the work you are doing. 

While there are plenty of different ways to volunteer with unskilled work, you can volunteer with your expertise which can further demonstrate your capabilities to other people. If you have a company that sells a service or a product, consider donating these things to a local charity. 

You could find that you reach just as many people as you would through advertising and it comes with a standard tax deduction that can benefit your business's bottom line.

7. Assist Others

While you can afford to be a lot more stingy with the things you choose to spend your time on in the future when you have a booming business, now isn't the time. You want to be willing and able to give your time to others. 

The more you can help others, the more likely you are going to showcase your abilities and more. If you run a service-based business, you do need to be certain the scope of the project is understood. You don't want one party thinking you're doing something for free when you think you are getting paid for it. 

Take time to answer your phone and help others when they call. Whether they have questions about something specific or about something that you have expertise in, helping people can pave the way to a better relationship.

8. Get Certified

When you are looking to improve the perception of yourself, one of the best things you can do is get certified. If you operate in an industry that gives out certifications, you will want to get one. A certification demonstrates your commitment to being the best. 

It showcases that you were willing and able to go through the process of getting certified within your industry. You can then display these certifications on your website, business cards, and more.

9. Join Up

You'll want to try to join an industry or organization as it can showcase that you are a professional and that you are committed to getting better. You can join various organizations that vet companies in your industry including the Better Business Bureau and the local Chamber Of Commerce. 

This can give customers a third party they can go to if something goes wrong with their transaction. Having that in the back of their mind can be reassuring and it can help increase conversions because of it.


Keeping Your Business Secure In A Digital Age

Keeping Your Business Secure In A Digital Age

More companies are doing business online than ever before. While this has fuelled incredible gains in customer outreach and profitability, it has, unfortunately, come with new threats to security. Far too many businesses don't take the threat seriously enough until disaster strikes. Here are just a few simple tactics you can use to keep your business safe from cybercrime. 

Research the Terminology

Information technology professionals have a language all their own, and it can be intimidating. There's a good chance that the average entrepreneur, in spite of being a very intelligent person, will have no idea what an SQL injection attack or zero trust architecture is. It's outside their comfort zone and doesn't seem relevant to everyday business processes. Nothing could be farther from the truth. Every hiker, even if they're not a diehard prepper, should know which plants in the woods are poisonous. Every entrepreneur needs to have a strong awareness of basic digital security threats and their most common countermeasures. Education really is a matter of survival. 

Optimize Countermeasures

No two businesses are alike, and this means that any security strategy must be tailored to your company's specific needs. For example, one of the most common attacks against businesses involves malware attached to emails. A firewall system can be an excellent counter to this specific threat. Does your business have to store a client's personal data? If it does, then you might want to consider offline data storage solutions such as placing an encrypted disk in a secure vault. Also, be cognizant of update prompts on your business devices. These may contain critical security patches for your operating systems. Analyze your needs and devise a plan accordingly. 

Secure All User Endpoints 

The modern workforce is becoming increasingly decentralized. This is objectively a good thing. A now-famous study by Stanford University found that remote workers acting on their own schedule were about 13% more efficient than centralized employees. On the other hand, remote workers aren't using standardized devices and more importantly, they don't have equal defenses for those systems even though they're often working on the company network. Enter endpoint security. It's an approach to protection that emphasizes standardizing defense across multiple user endpoints as well as limiting access to questionable users. Virtual private networks (VPNs) add yet another layer of security for linked devices. In other words, it's about individual workers taking collective responsibility for digital safety. 

Neglect Training at Your Own Risk

A recent study by security company Tessian revealed that 43% of people have made errors on the job that compromised their company's cybersecurity. The number of people who did so maliciously was dwarfed by those who acted out of ignorance. In fact, the third most common attack on businesses (called a phishing attack), depends on employees being in the dark about security protocols. It involves so-called "social engineers" fast-talking workers into dropping their guard and revealing sensitive information. Teach everyone at your company the names and goals of the most common threats. Show them the difference between a legitimate email and a fraudulent one. Most importantly, develop a straightforward guide to professionalism in phone and text conversations with people outside the company who have inquiries. The chain of communication is only as strong as its weakest link. 

Build With Security in Mind

Every business in the world needs some physical infrastructure, even if that's just a computer in someone's suburban home. This means that software is only ever as secure as the hardware it's housed in. Getting an old-fashioned high-quality safe to store devices in after closing for the day is a classic solution that still works. The advent of facial recognition software and algorithms capable of predicting human behavior can boost the effectiveness of video monitoring systems. Biometric security is also becoming more affordable for small businesses, already being incorporated into many devices from bank vaults to smartphones. 

Keeping your business secure doesn't mean giving in to paranoia. All it requires is having greater awareness of the tools and techniques available to keep everyone safe and thriving in the online world. 


6 Resources You Can Use To Help Grow Your Business

6 Resources You Can Use To Help Grow Your Business

One of the main goals of businesses is to grow and scale up. You can achieve this in many ways, including refining your market and customer research, networking and expanding product output. Here are six resources you can use to help grow your business.

1. The Cloud

The cloud is a highly effective business-growing resource available to you. Hosting your computing and data storage on the cloud will reduce your operations costs and provide you with vastly more storage space than physical servers and hardware can. Instead of paying separate fees for hardware, housing for that hardware and upkeep, you can pay a flat fee to your cloud host to take care of these things. The cloud is also very scalable, so you should be able to adapt it as you grow, rather than outgrowing it. There are also many cloud-related tools you can use to ensure the cloud performs as efficiently as possible, such as cloud monitoring systems.

2. Social Media

You can leverage social media to expand both your customer outreach and your research resources. Current customers can interact with you on your social media pages, asking questions, posting reviews and providing feedback. Potential customers will be able to learn more about you via these social media pages. Research can be done via social media by a process called social listening. Social listening refers to carefully reviewing customer feedback, such as reviews, and looking for common trends or keywords. You can then incorporate that feedback to improve your products, communications or customer service.

3. The Small Business Administration (SBA)

As the name states, this government body is focused on assisting and supporting small businesses. There are similar government bodies available for the self-employed, nonprofits and many other types of businesses. The SBA provides specialized information, training and other resources, both online and in-person, for small businesses to start, improve and grow at their own paces. Some commonly utilized resources are information about loans and how to apply for them and courses on business management and strategic planning.

4. Networking Events

Networking is vital for many people's careers. If you build a solid network across and outside of your industry, you'll have friends, mentors and allies throughout the world that you can turn to for advice, feedback or potential career changes. The same can be said for businesses. For a business, attending a networking event may be more effective than networking with individuals. These events can help you reach more potential customers, develop relationships with potential strategic partners or vendors and learn more about your competition and about trends within your industry.

5. Strategic Partnerships

A strategic partnership is a specific type of networking where you propose and develop a relationship with another business. Many strategic partnerships involve various business contracts. A strategic partnership can help you reach a large number of potential new customers almost immediately, which can then inform speedy growth. It can be difficult to identify good potential matches for strategic partnerships, but one of the best ways to do so is to look for companies with similar values to your own whose products or services seem to complement yours.

6. Customer Relationship Management (CRM) Software

CRM software is one of the most useful technological tools for improving and growing your relationships with your customers. You can automate many repetitive tasks, such as logging and tracking transactions, integrate your CRM software of choice into the cloud and better store, view and analyze customer relationship information. Some more specialized CRM tools can also help you automate and improve your sales, marketing and accounting workflows too. Like the cloud, CRM software provides you with a tool that will effectively support scalability.

These are only some of the resources that may be at your disposal when you're attempting to grow your business. Some growth resources may be more beneficial to you than others, depending on the industry your business is in and the areas where you desire growth.


7 Digital Marketing Ideas for Rehabilitation Programs

7 Digital Marketing Ideas for Rehabilitation Programs

Digital marketing has become one of the most important avenues of client acquisition. Nowadays, pretty much everyone spends several hours online each day. If you haven't been using the internet for your marketing, you're missing out. Here are a couple of ideas to help you launch your rehab program to new heights.

Geo-Specific Advertising

For certain businesses, geo-specific marketing is among the most effective tools you've got. These ads target people who live in the area, and they can be super effective for rehab programs. Start by updating the content on your webpage. As an example, let's say you've been running a program in southern California. If that's the case, you should have something like "one of the best “rehabs in southern California" on the page. Search engines should see those phrases whenever someone searches nearby. Such a simple change could direct a ton of people to your site. Then, they'll be that much more likely to attend your program.

Run a Recovery Blog

Running a blog is another easy way to boost your online presence. Plus, by creating quality content, you can also help more people. Posting updates on your blog is essential. The longer you keep at it, the more content you'll have on the internet. Someone might be searching for an answer to their question, only to see your blog post. At that point, they'll be far more likely to look at the rest of your site. You could even have guests post updates on the blog. That way, you won't have to write everything yourself.

Post-Success Stories on Social Media

How many success stories go untold? To us, that always seems a little tragic. Telling people about how your program has helped is an easy way to garner some attention. So, consider interviewing people who've gone through your rehab. Ask them about how their life was prior to attending, and then have them talk about their life now. Put these interviews on your rehab's social media page. Each story is another bit of evidence as to your program's effectiveness. Plus, if someone says something really inspiring, people might share the post. Then, you'll get a ton of exposure.

List Your Business on Google

Of course, it should go without saying that an active listing on Google is non-negotiable. Nearly all internet traffic goes through their servers. Simply updating your Google business page would go a long way. Plus, you can answer common questions, and you'll get plenty of feedback. Maintaining a good rating on Google can do more for your business than just about anything else.

Use SEO for Your Website

Take a look at some statistics regarding what people are searching for in your region. Then, using those search terms, craft some content relevant to your business. Every time someone searches for those terms, you'll be one of the first things they see. The closer you are to the top of the page, the more people will click on your link.

Ask Patients to Refer Their Social Media Followers

Posting things on your social media page is great, but having other people post things is even better. Typically, people tend to trust their friends more than they trust businesses. By getting clients to make posts, you can use that fact to your advantage. You could even offer some sort of discount to incentivize clients to make those posts. That way, they'll get something out of it as well.

Email Campaigns Are Great for Outreach

All too often, people seem to disregard the potential for email campaigns. Sure, they might not have as much success as other marketing methods. However, that doesn't mean you shouldn't use them. The most successful marketing campaigns utilize every avenue available. Try automating your email campaigns, so you won't have to spend a lot of time on them.

Marketing Your Rehabilitation Program Successfully

Reaching new patients might feel like it's a little difficult at first. Still, with some diligence, you'd be shocked at how fast things can improve. Use some of the methods discussed in this article, and you'll be seeing more clients in no time.


Keys to Marketing a New Product to Existing Customers

Keys to Marketing a New Product to Existing Customers

Developing and launching new products is crucial for your business growth. However, the success of your new products relies heavily on how well you market them. 

Marketing a new product to potential customers is only one side of the spectrum. You must focus just as much effort, if not more, on your existing customers. Your current customers are more likely to buy your new products than potential customers. Hence why making them the center of your new product’s marketing strategy is vital.   

What is the key to marketing a new product to existing customers? Well, there’s more than one. Let’s start with four of them here. 

Learn All You Can About Your Existing Customers 

One key to marketing a new product to existing customers is knowing them inside and out. You must know who your existing customers are, what they need, and how they do things. Customer analytics can help you learn a ton about your current customers. 

Specifically, you want to familiarize yourself with product-focused information like: 

  • The types of products your existing customers want.
  • How you can best deliver those products to them.
  • What products they’ve already bought from you.
  • Their reaction to previous new product launches.
  • New product marketing messages that resonate most.
  • How your existing customers engaged with other new products.

All in all, the insights you get from customer analytics tools can help you make informed, data-driven decisions about how to best market your new product to existing customers. 

The success of your marketing efforts is also tied to how well you keep your existing customers at the forefront of your launch strategy. 

Prepare Your Product Launch With Your Existing Customers in Mind

Many marketers focus solely on attracting and engaging new customers when it comes to launching a new product. As a result, they neglect to think about their existing customers when drafting the marketing messaging, visuals, and so forth. 

And that means campaigns aren’t likely to resonate with existing customers at all, and they won’t be on the edge of their seats, waiting to purchase your new product. 

So, ensure no task is overlooked by using a product launch checklist. A product launch checklist will help you organize your product launch strategy. It will also help you identify how you’re going to engage your existing customers. 

Address the following before launching a new product to ensure you’re existing customers are excited about your new product from the moment it’s introduced:

  • The product design and features that your existing customers will love most.
  • Operational and logistic requirements for the new product.
  • How you’re going to introduce and promote your new product to your new and existing customers.
  • The role your other internal teams play in a successful product launch.

Another key to marketing a new product to existing customers is implementing upselling and cross-selling strategies

Implement Upselling and Cross-Selling Strategies 

One of the best ways to market a new product to existing customers is to show how well it compliments the product or products they already have. In other words, how does the value of their existing products go up when they buy your new product?  

Depending on the products your customers already have, you can:

  • Position your new product as an upgrade.
  • Present it as a must-have add-on to their recent purchase.
  • Put your new product in a special bundle with other products that complement what the customer already has and offer a discount price.
  • Package your new product with another as a special offer.

Furthermore, you can create various email campaigns that explain how your new product compliments each product you already have. Then, based on the product your customer already purchased, they’d be enrolled in the email campaign that explains how their specific product works with the new product. 

Lastly, be diligent and consistent in your conversation with your existing customers about your new product. 

Continue the Dialogue 

Even though they’ve already bought into your brand, your existing customers aren’t going to jump right away when you introduce a new product. The hope is that you’ll have them hooked with the first marketing message or video. But that just isn’t reality.   

Think long-term when it comes to the dialogue you have with your existing customers about your new product. 

For example, you could create an email marketing strategy that spans a few months before your product hits the market. This will help you build up excitement about your new product without the pushy salesman vibe. Another suggestion is to talk about your new product via a series of social media posts after its launch and drive traffic to a specific landing page on your website to learn more.

It’s also a good idea to have a strategy for continuing the conversation after your existing customers buy your new product. The last thing you want to do is make customers feel like all you wanted was a sale. Instead, continue engaging with your customers by sending them resources that help them best use their new product with those they’ve already bought from you.   

Whichever way you decide to continue the dialogue with your customers, do so genuinely and consistently. 

Conclusion

Marketing a new product to existing customers requires a solid strategy and a genuine appreciation for how important existing customers are to a business’s bottom line. Start with the tips above to design a strategy that successfully helps you market a new product to existing customers.  


How to rank a single page website on Google?

How to rank a single page website on Google?

Google has a search engine that has proved to be one of the greatest inventions of the 20th century. This idea of information and ideas is so easily available to the public, no matter if you live in India, the USA, Brazil or any other part of the world. These websites are extraordinary and provide crisp and relevant information to all users who want to know about their favourite topics. This goes without saying that it not only limits itself to certain information about topics, but now it has ads running on these pages and websites like Instagram and other social networks where you can log in and work. This is an extraordinary feature and users have benefited a lot from it. Another thing that you ought to know about this is that One-page website best SEO practices are the new thing that helps users to find their required things in a one-page website. Before moving forward in the article, you should know what a one-page website is. 

First understand we are going to understand what is a one-page website?

This is an important section for all the users who have come here to see which are the websites that are considered to be the best one-page website. But, before we move on to rank a new website, you must know what the One Page website is, so in this article, we will talk about the definition of this type of website. 

  • As the name suggests, a one-page website or as some say a single-page website is an HTML page that consists of only one page. 
  • Any other pages which you might see on any normal website such as an about us page, contact information, achievements and more do not exist. There is one and only one page on this page called a one-page website. 
  • All the information that people who use that website want you to know is present on that one page. This is a bit surprising as there might be a lot of information that creators would want to cramp in one page. 
  • This type of website has a considerably better response system. Users who come onto this website just have to click only once to make sure that they want something or want to know something. This makes a way thicker chance when it comes to getting a response from a potential customer. 
  • Also, it has been the kind of page that users have enjoyed the most, it being so simple to use and the information being given so simply to users on one page only. 

These are the reasons why people prefer one-page websites. Now that you know what a one-page website is exactly, we should move on to the next section of how one can rank various one-page websites. 

How to rank a one-page website?

There are numerous methods that one can use to rank the one-page method, there is just no one way to do this. This can be done in various ways and this is not only supposed to be done individually but it is done by various digital marketing agencies. For example, Battersea Web Expert is a reputed digital marketing agency. You can go to this digital marketing agency. They are affordable and trusted.

Here 3 strategies you can follow to rank single page website

Internal website changes

  • The first step could be to paginate your one-page website. You must divide your page into various parts and give information on these various segments. This helps you to keep information in various segments and display it for other people who are reading. 
  • Make sure that the readability of the content in the one-page website is still good and easy for people. The website is short and easy to read due to the length of the information does not mean that the content should not be readability can be compromised. 
  • It is important to keep the one-page website fresh and make all the new information appear on the website. Things keep shifting on the internet and new information keeps getting updated, it is important to add this information to your one-page website. 
  • Add the links on your website, we agree that this type of website helps you to attract customers but links are still important. So, keep adding links (external) to your one-page website so you can get it ranked easily. 

On page SEO

On page SEO is a strategy every one has to follow to rank their website for every type of website, even single page websites. There are some factors you have to follow to change a website which meets search engine requirements

  • Optimize every section or div: You have to adjust your html tags and rearrange and insert proper heading tags
  • Website speed optimization- Generally a single page website is fast according to multipages website you can take advantage of that and increase your website speed as much you can
  • Create blog page: Yes that’s right even if you have a single page of a website still you need a blog page to rank your website. Because Google only ranks your website on top when you show some authority and no one visits your website directly if they don't know your brand. So create a blog page and add quality blogs in that.

Off-page SEO

Off-page is all about creating backlinks and moving traffic to your website. There are lots of Off-page Seo strategies which you can follow to improve your website ranking. If you check ecommerce websites they can rank easily because they have a lot of pages on their website and some rank without creating any backlinks, but in your case you have a single page website so you have to create backlinks to improve your ranking and grow your website traffic.

Here are some Off-page strategies you can follow:

  • Guest Posting: This is the best of page strategy because it's hard compared to other strategies. It is worth it. Because you are getting links whenever you want in the article. But for this you have to search websites for your niece who accept guest posts. Where you can provide them articles in exchange they will provide you a link. Some people agree if your article is worthy and most people ask for money in exchange.
  • Forum Posting- Find an authority forum posting website in your niche and engage in forum , provide valuable answers, build your trust and add your link to move traffic on your website.
  • Business Listing- This strategy is a must for a business website where you have to create your business profile in authority websites make sure to add google listing and do local SEO.

What Is Continuous Integration? How Does It Work?

What Is Continuous Integration? How Does It Work?

Software is a complex system designed to enhance company production and efficiency. Those working in the field understand clients want a superior product with few complications. With numerous people collaborating on a project and the delicate nature of code itself, devising something smooth and virtually flawless is complex, making it hard to satisfy the customer in a timely manner. 

However, continuous integration (CI) is a software practice designed to support the DevOp team, allowing individuals to merge their code into a central area. This step allows the company to check for issues earlier, reducing test and production time. With it in use, software companies may minimize client frustrations and enhance software development.

How Does Continous Integration Function

Your team previously compiled code at the end of a project. With CI, they have a continuous repository in which they can drop their code at any time. Individual efforts integrate regularly, and developers may run tests on that new code now rather than later. Once in the integration service, a version control system consistently checks it further.

The integration service relies on CICD tools to establish a smooth and timely process. CI runs through automation, so developers continue to produce code, and the system maintains checks and balances for the team. CI and CD work like a fluid pipeline, allowing developers to send new code and the program to submit continual feedback to the team. They run throughout the day, without human control or observation, finding even minor concerns for people to review. 

Code merges throughout the process, building continuously rather than in large separate pieces, avoiding a significant compilation in the final days. It streamlines the building process, checks what is happening for errors and permits teams to remain consistent in their build.

How Continous Integration Improve Development Efforts

Developers have several goals in mind: improve the product and satisfy the customer, and these two objectives drive the production time. However, clients do not want bugs, and while developers work hard to create a platform that functions to customer standards, these changes could make additional problems that aren't noticed right away.

How does that happen? Developers have, in the past, spent much of their work time alone crafting code. When that code is finally pushed, the bugs appear at the end. This considerable accumulation of issues occurs because of the lapse of time and an inability for others to quality check how modifications impact the overall program. With CI as part of the routine, teams locate trouble sooner, fixing concerns before the deadline.

How Does Continuous Integration Become Integral to the Group

Client satisfaction demands meticulous work. In addition, they do not want to push back deadlines, being told that teams struggle to deliver. CI's ability to quickly improve bug detection and merge code allows software companies to supply improved products with fewer delays. With CI, the group has immediate feedback, making them more aware and knowledgeable about their efforts.

While staff members in the IT world understand bugs and fixes, the continuous reworking of a program after deadline completion may instill stress and aggravation. Like any other group, they want to feel successful and adhere to deadlines. Former methods made this challenging because pushes were up in the air. Sometimes they went well, and sometimes the programming was too unexpectedly flawed. This situation could instill frustration and tension. Staff thought they met a deadline, but they must go back and rework the wheel instead. 

Because CI catches errors sooner, these concerns may be addressed before the final days. Employees, then, may feel less tension resolving problems as they have more time to concentrate and get things done.

Companies may find that using CI offers several benefits. Using a system that merges code earlier and tests throughout the development, teams may deliver more substantial results, please clients and experience better work environments. This method supplies valuable perks to the software field.