Everything You Need to Know about People-Based Marketing

Everything You Need to Know about People-Based Marketing

Americans see anywhere from 4,000 - 10,000 ads per day. It sounds like a lot when you add it up, but when you start to think of all the places you see ads, it makes sense. Our lives are saturated with people vying for our attention. While not all ads are created equal, some can be helpful. Whether you're a B2B tech leader, an executive, or a travel blogger, we are all consumers of products in our off time. We may not enjoy being bombarded by ads, but most of us appreciate getting connected with products and services we need. Similar to a journalist receiving an irrelevant pitch , today's consumer snubs their nose at a poorly placed ad. They have come to expect that if they leave something in their cart, that's ok because that website will be sure to send them an email or place that item in your Facebook feed. Similarly, consumers have begun to embrace alternative forms of communication, like sponsored content, native ads, and creative social media campaigns. All of these point to marketing trends favoring personalization and better targeting. So what's next in the evolution of marketing? It's personalization on steroids: People-Based Marketing . What is People-Based Marketing? While consumer-driven content isn't new, people-based marketing is a new wave in the industry, pushing marketers to use personalized data resulting from recent developments in big data and analytics. According to BounceX, PBM is a strategic approach to marketing in which marketers target individual people, [...]


Why Digital Marketing Doesn’t Work for You

Why Digital Marketing Doesn’t Work for You

If you spend any time online, you have seen and experienced the power of online marketing. By leveraging the internet, many brands have grown from obscurity to prominence. Although many companies have succeeded, many have also failed. In the past, you may have heard other business owners blame the size of their target market or the specialization of their product line as reasons their digital marketing effort failed. Have the stories of wasted time and money discouraged you? Can you expect to get better results? Although digital marketing has much to offer practically any business, some get better results than others. Have you have already tried and failed, or do you want to dive in for the first time? Either way, the following reasons while help you understand why digital marketing doesn’t work for you. Failure to Evolve Do you remember when the internet was new? Back then, many businesses argued about getting a website. They felt their traditional marketing channels were good enough. After all, if a strategy works, why change it? Many of those firms were late adopters, and some failed to embrace the online world in time to stay relevant. Since then, technology continues evolving. If you don’t evolve with it, you could set up yourself for failure. Sure, you may have a website, but that’s not enough for the modern business world. Even social media marketing has matured and has become an essential part of every digital marketing plan. Guard against failure by embracing the [...]


Increasing Demand of Digital Marketing as a Career

Increasing Demand of Digital Marketing as a Career

The current market status of Digital Marketing shows that the industry is at its peak and is here to stay for the obvious reasons, observes Kunal Choudhary, Founder, Delhi School of Internet Marketing, for Elets News Network (ENN) . A basic for digital development and commitment has risen; active internet users in India as of January 2018 are 462 million; amid the deliberate time period the country had 250 million active social media users. There are 3.49 billion internet users around the world. Kunal Choudhary, Founder, Delhi School of Internet Marketing As of 2017, India ranks second in a top of countries with most internet users and China on first. There are several details & certainties to confirm that we are experiencing a daily reality where ‘everything’ is digitised’. Truly, we have acknowledged how quick the change has happened and how transformational it has become. Why, because digitisation drives for the simplest means of communication. And, as its capabilities extend, essentially every part of life is caught and put away in some digital form, we move closer towards the organised interconnection of everyday objects. This has marked marketing too. Marketing and technology are all intertwined and the presence of the social digital technologies has brought digital natives. They are skilled to use these and are our consumers. So, brands and companies dependably need them. Brands of all sizes have understood that they should be additional cautious in maintaining a watchful eye on their interest group and this is the [...]


How to Create Your Own Marketing Automation Stack for Less than $300/month

How to Create Your Own Marketing Automation Stack for Less than $300/month

If you want marketing automation for your business, there are two main approaches: A “full-stack” all-in-one system A “custom-stack” of point solutions Examples of full-stack solutions include systems such as Hubspot and Marketo. They give you a large suite of features to execute a marketing automation approach. A custom-stack approach is one where you pick-and-choose different point solutions to achieve the specific functions and features you need to meet your goals or support your marketing strategies. Which is right for you? That depends on the stage of your company, your sales and marketing goals, your budget, and your technical know-how. In this article, we’ll analyze both approaches—including the price comparisons of each. ( Note: Want to see who’s visiting your website—even if they don’t fill out a form? Try Leadfeeder for free .) Marketing Automation Features To compare the various marketing automation offerings, let’s first define the core features of marketing automation. These are the features that perform the basic job of moving customers and prospects through the customer journey. They include: Lead generation and tracking Customer Relationship Management (CRM) Contact forms Landing pages Email campaigns Lead management Segmentation Website analytics Campaign analytics SEO analytics & auditing Social media marketing Social media monitoring Content marketing Dynamic content Question No. 1 to ask before deciding on a platform is this: What Features Do I Need to Achieve My Goals? With that answer in hand, you can evaluate the specific technology options. ‘Full-Stack’ and ‘Custom-Stack’ Options, Features, and Costs We looked [...]


Cold emails didn’t work: How we got our first 10 customers in two weeks

Cold emails didn’t work: How we got our first 10 customers in two weeks

About three weeks ago, Patrick McKenzie of Stripe published an article on how to get your first ten customers. My co-founder and I had just launched our video editing website, Kapwing , and were looking to attract our first paying customers around the same time. We took McKenzie’s practical advice on sending cold emails, identifying early adopters, and pitching to potential clients to heart. We reached out to hundreds of creators/digital marketers…and got almost no response.

Now, three weeks after launching the paid offering on Kapwing, we have sold 15 monthly subscriptions. Our clients include digital marketers from Chubbies , Fuse Lead Marketing , and Sea Life Aquarium . In this post, I’ll share how we got to that first SaaS dollar.

Our approach

We went after our first customers brute force style, throwing things at the wall to see what stuck. We tried cold outreach, paid advertising, social media, getting press, leveraging our networks, and offering discounts. As expected, most things didn’t work. I wanted to share my learnings for other first-time entrepreneurs trying to make their first buck on the internet. The two-minute summary Tl;dr is that all 15 of our first customers found Kapwing through Google. We learned that, for our product, SEO is king.


Vanity Metrics Spread Doubt About Digital Marketing’s Effectiveness

Vanity Metrics Spread Doubt About Digital Marketing’s Effectiveness

When pitching their services, marketers love to tout the massive video views and clickthrough rates their campaigns drive. But adhering to flimsy metrics may prove counterproductive, according to a study by Viant . In a March 2018 survey of 50 CFOs in the US, 36% of respondents said one of their biggest concerns about the digital marketing at their organization is that they measure in vanity metrics. The surveyed CFOs concluded that many data points they’re presented with by marketers don’t really matter to their ultimate goals. Obsessing over how much incremental “engagement” a product drove may sound good in a marketer case study, but it won’t necessarily garner increased investment from clients. “Marketers who can prove the value of digital marketing campaigns are in a better position to secure increased marketing investment than those who rely on proxies or vanity metrics and hope for arbitrary increases,” Viant researchers wrote. “Simply put, the ability to tie advertising investment to actual purchase and prove return will unlock more budget.” The biggest issue CFOs had with their organization’s marketing efforts was that they saw digital marketing as a cost center. The surveyed CFOs perceived that digital marketing isn’t adding profit, but instead costs more money to operate than it brings in. They also took issue with how transparent marketers are in presenting their successes and failures and that their marketing teams don’t judge success based on concrete outcomes like sales. From too much reliance on vanity metrics to the belief that [...]


Advanced Ecommerce SEO Tactics You Can Copy

Advanced Ecommerce SEO Tactics You Can Copy

When Amazon went public in 1997, Jeff Bezos laid out his strategy in his famous letter to shareholders. [ * ]

20 years later, Amazon is the fourth most valuable brand in the world, 7th largest website and king of eCommerce (check the top 10 sites in the world for organic visibility and you’ll know what I mean). We’ve already written about Amazon's genius marketing tactics and strategies here , so in this article I’m just going to go deep on one, maybe one of the most important drivers of the company's success: SEO .

In fact, SEO is a major business driver for almost every retail brand. And after giving it some thought, I figured it's as interesting to look at those who chase the king as learning from the king himself. So, I analyzed the 50 largest online shops for SEO tactics that stand out. The awareness of advanced SEO eCommerce tactics is pretty low and many people think you can't beat Amazon. That’s not true. You just need to know how. In my research, I looked explicitly for advanced tactics .

There are tons of "introduction", "101" and "basics" articles about e-commerce SEO but there's no advanced guide. So if you're new to SEO this article might not be for you. I looked for sites that do something outstanding in SEO. This is what I found. Beating Amazon With Customer Service Content And Featured Snippets Click here to view original web page at Advanced Ecommerce SEO Tactics You Can Copy


May 22 9 best initiatives for growing million visitor SEO landing pages | The definitive guide to SEO at scale

9 best initiatives for growing million visitor SEO landing pages | The definitive guide to SEO at scale

SEO landing pages are a huge opportunity that almost every major web company invests in. These pages receive millions of hits per day and are a large part of these companies' growth. In this post, I'll explain the top opportunities to get there from just having a basic set of landing pages.

This guide is more of a 10-100 guide, whereas my previous post on SEO was more of a 1-10 guide.


How to Earn Google Featured Snippets for Mobile: Large-scale Study

How to Earn Google Featured Snippets for Mobile: Large-scale Study

Once more unto the breach! In our last study, we analyzed featured snippets on desktop . I couldn’t be happier to share with you data and insights from Ghergich & Co.’s latest partnership with SEMrush. We analyzed 10 million mobile keywords and dissected 1.3 million featured snippets on Google. The Goal of This Study With the results of this study, we hope to arm you with a data-backed approach to unlock the potential of Google featured snippets on mobile. First, pocket these resources: Featured Snippet Hubs (Top Performers) Let’s start off with findings on a subset of data we analyzed inside the 1.3 million snippets. We call this subset featured snippets hubs . These hubs are URLs that earn many featured snippets to a single URL (an article) on a site. We analyzed 2,960 hub URLs in SEMrush’s dataset that earned 20 or more featured snippets each. For example: https://www.healthline.com/health/raised-skin-bump: This single health URL earned a whopping 2,947 individual featured snippets . Not bad for a boring category page. The Anatomy of Top Featured Snippet Hubs Here’s what top performers have in common. You are skimming this right now. Long-form content must be scannable on mobile. 22 headers and subheaders are used on average in top performers. Subheaders are great for usability for long-form content on mobile. 83% of URLs are secure (HTTPS). For the past six months, we have seen steady growth in the adoption of HTTPS. SEMrush Sensor pegs the current adoption at 73% of all domains [...]


Devastating SEO fails from the front lines

Devastating SEO fails from the front lines

Murphy’s law applies even to SEO: things will go wrong . We’ve written previously about what went wrong at our agency before we founded ContentKing and the kinds of SEO fails ContentKing catches on a daily basis. Now we’ll turn to some of the brightest SEO experts for interesting SEO fails they’ve witnessed. Location redirection gone wrong Barry Adams was hired by a client to bounce back from a failed website migration. Here’s what happened: His client moved from a country-specific domain name to a general domain name At the same time, they launched separate international sections of their site So they went from domain.nl to domain.com/nl while also launching domain.com/de , domain.com/gb , and a few more. They implemented hreflang tags , and redirects from the .nl to the .com were also in place. They thought they’d done all the necessary preparation and were good to go. They launched the new site, and their traffic just plummeted. It was a total disaster. The issue was a relatively simple, but far too frequent one: they had an automatic redirect in place based on each visitor’s IP address, where the visitor was immediately sent to the correct country version of the site. SEO fails - IP based redirects A visitor from the Netherlands would be sent to domain.com/nl ; a visitor from the United Kingdom would be sent to domain.com/gb , and so on. This IP address based redirect was present on every single page on the site. If you [...]