This Infographic Shows You Should Be Paying More Attention to Color Psychology

The latest research on color psychology compiled by DesignAdvisor comes in the form of an infographic, shines a light on the basic knowledge every website owner should have to make smart color choices. It also helps explain why color has become such a valuable technical tool used by web designers.

Color psychology guides designers by providing them with knowledge on the most common associations that people draw from certain colors. The infographic goes through these findings for different colors, detailing their most popular associations, lists of industries in which the color is mainly used, and even some concrete examples of brands that use them. Read also a comprehensive guide to picking the best website color schemes in the Ramotion blog.

For instance, red is considered to be one of the most emotional colors. So much so, in fact, that it’s shown a tendency to increase observers’ heart rates and create a sense of urgency. It should come as no surprise that red is used in clearance sales and fast food services. Brands use insights like these to accentuate their branding and brand story, which, in turn, helps with brand recognizability and customer satisfaction.

However, color is also a powerful tool for more technical operations, such as drawing attention to specific design elements, increasing conversions and driving engagement. By understanding how people engage with different colors, web designers can now use color to their advantage, making design elements pop through contrast, or even encourage clicks by making small changes in color schemes.

The infographic, which comes packed with these types of insights, also draws from industry experience, by detailing several illustrative case studies. All in all, if you’re looking to stay on top of the color game, this graphic is a great place to start.


Effective way to generate leads from social media

In today’s day and age, Social media marketing has become an extremely integral part of any marketing plan. The range of demographic present in the cyber space has increased so much over the years that you will find people from different age groups, income groups, and interest groups on the same platform. Thus, when it comes to generating leads for a business, social media can be utilized for advertising and awareness, as well as enquiries and converting leads into actual sales. Some tools and tricks that can be used to effectively generate leads from social media are:

1. Crowdsourcing Content and encouraging interaction:

When a business isolates itself from its potential customers/ followers, it starts losing touch with what works in the market and what doesn’t. It is very important to involve the crowd on social media in your daily activities as this gives them a sense of belonging. Encouraging involvement doesn’t always have to happen with the intention of making a sale; sometimes the motive could also be to expand the reach of the business by capturing followers from different segments. This could be done through putting out content that people are most likely to share, asking for people’s opinions, and keeping an eye on what’s trending.

2. Keep your Social media active and visual:

Social media is a very visual medium. Since there is a large number of people on the internet today, the content that you generate should stand out. And so, it is important to capture the interest of the readers/ followers by using pictures, videos, and gifs. Being frequent with your posting is also a must as you do not want to be forgotten by the people. Make sure people remember your brand at crucial times by positioning yourself strongly in their minds through visual representation of content.

3. Indirect Selling:

People are a part of social networking sites for various reasons. As a way to expand your potential customer base, a business could tap the cluster of people who are on social networking sites for personal reasons and not professional ones by indirectly placing your brand information into entertaining content through different portals. For this to be done, the indirect content being put out needs to be in sync with your brand and the inclusion of brand information has to be subtle.

4. Groups/ Community discussions:

All social networking sites consist of groups and communities with different interests varying from small to large in size. In social media marketing, it is important to extract maximum attention from the groups related to your company’s interest by posting updates regularly on these groups. Social media management consists of systematically spreading useful information without spamming others.

5. Content should be optimized/ sponsored:

Have you ever been on Facebook and suddenly seen a post from a page that you didn’t like/ subscribe to with a tag of ‘sponsored’ on the top? Well, this is a sponsored post for which a monetary compensation has to be paid. A sponsored post reaches a wide range of people within the required demographic and interest group. This is one of the most used feature in social media marketing. Any interesting information that is sure to bring in more leads, should be sponsored and optimized as this will be shown to people who haven’t engaged with your business in the past and might be interested to or have similar interests as your brand.

6. Keeping an eye on Competition and trends:

It helps to stay informed about what strategies your competitors have been using to attract leads. Social media marketing doesn’t have any particular formula for success. It is a creative medium which needs to be made interesting for it to connect with people. A lot of eyeballs can be grabbed by following what’s trending. It helps to try and interweave your motives with what’s currently in the news to generate maximum benefit and attention.

7. Live-streaming/ Other useful social media tools:

Social media needs to be smoothly incorporated into your day-to-day marketing functions. Any marketing efforts taken in outside of the cyber-space should be spoken about online. Live-streaming is a concept in which an event can be captured live online as and when it takes place. A social networking site should be optimized completely for the best results for lead generation.

Author Bio :- Priya is a Technical SEO at Hopinfirst.com . Hopinfirst is one of the best seo company which offers best SEO Services with 100% genuine results.


7 Rules Successful Startups Should Follow

Everyone wants their idea to succeed and be exceptional. However, there is more to success than having an exceptional idea.

Even armed with one that has the potential to change lives, the business you set up behind it will need to run smoothly and run well for many years to come, if you have a hope at all to reaching your goals.

Here are the seven rules you should implement into your business strategy, in order to make it a success: 

Choose the right business entity

Rule number one is to choose the best available company formation option for your idea. There's no use building up a company that's unmanageable, registered incorrectly or has a weak internal structure. Here are several common business entity types for startups to choose from:

  • Sole proprietorship

If you want to have your business entirely in your hands, this one's for you. You will register the company in your name, pay the payables from a personal budget and won't have to answer to anyone when it comes to how you mange things.

That can be both an advantage and a disadvantage, as you will be relying solely on your own experience and knowledge.

Choose this type of business if you are starting small. If you can guarantee that your own pocket is always ready to pay for any of the company's unexpected expenses, you can go for a sole proprietorship.

  • Partnership

A partnership is a very common business entity type. Ownership is divided between two or more individuals and requires a written agreement between these partners. You'll be able to raise money by selling partnership interests too.

This is a great option if you know who you would like to share the burden with, but it can also be limiting, in the sense that you will always have at least one other person to answer to.

  • Limited liability company

If you don't want personal finances interfering with your company's budget, you can choose to become an LLC. The reason why entrepreneurs choose this option is that it differentiates between personal and business budgets.

The worst thing that can happen if a company goes under is the loss of your investment in the company – your personal finances will not be placed in harm’s way.

Setting up a limited company is rather straightforward, so you should have no serious issues with putting your ideas into action.

Engage with your audience

Your audience is the basis of your success. Your principal task should be building and growing a relationship with your audience. They have the power of making your business a success and ruining it as well, after all.

  • Build your social media pages - Social media platforms have over 2.62 billion users today, so start posting relatable content. Attract new followers and readers and awaken the interest of those who are not your potential buyers yet. Make good use of this free advertising channel, which can do a lot in terms of growth at the very start of your operations. 
  • Run email campaigns - Give your audience the information it wants. Give them a chance to subscribe to your mailing list and provide them with valuable material they could not access any other way.
  • Start a blog - Another great way to provide your users and interested parties with information, and nudge them to make a purchase.
  • Create explainer videos - explainer videos can help your clients learn more about your products or services. They don’t have to be expensive to produce, and you can easily share them across different networks.

Fill your marketing team with different professionals

Find a great SEO expert who will help you build an online reputation. They can work alongside your website developer to make your company more visible to search engine users. You can also employ someone who specializes in paid ads.

You will also need a copywriter and potentially a content writer. Don't underestimate the power of words. These two individuals can do a lot in terms of brand recognisability and make sure the message you are trying to put across appeals to your target audience.

Sponsor an event or host a conference

Another great step to take is hosting an event or an industry conference. If that seems like too much work, you can also decide to sponsor an event. Your logo and name will be featured within the event marketing materials, helping you attract more lead.

If you choose to do your own event, make sure to use plenty of branded materials on the day, but don’t make it too much of a promotional stunt. While the aim may be to sell more, you need to dial it down a notch, and appeal to people more from the industry expert than the pushy salesperson standpoint.

Build a company culture

Successful startups are beautiful from the inside. By creating an organizational culture, you'll be able to build a specific character for your company. Not to mention, people will want to work for you and give their best to meet the goals you have set. Include some perks, like flexible hours, maybe implement a pizza Friday or plan trips for the team.

Don’t let the perks and the fun outweigh the business aspect of things though. After all, that’s what the company is all about, not breaking the state record in bowling.

Make your goals and analysis visible to the whole team

Do a SWOT analysis of the market, yourself and your competitors. Once you are armed with all of this valuable info, make sure the rest of your staff are also aware of it, and know how to best deal with all the info you have provided.

Make it a point to work on the weaknesses, and make the most of your strengths. And never forget to involve your team. After all, you may not always know best, and someone else might have a brilliant idea how to achieve your next milestone.

Diversify your team

And finally, make sure your team doesn't consist of the same 5-6 individual. Try to hire different types of people, people who will complement each other and the role they have been hired for.

If a task needs an eye for detail, than make sure the person tasked with it is not someone who does things haphazardly. Before making a new hire, try and see how that person would fit into the team as a whole.

Hopefully, these seven tips will have helped you create the business of your dreams, and share your ideas with the world. Have fun!

Author:

Michael Deane is one of the editors of Qeedle, a small business magazine. When not blogging (or working), he can usually be spotted on the track, doing his laps, or with his nose deep in the latest John Grisham


5 tips on how to get better at digital marketing

Even assignment experts can get better at digital marketing and improve their businesses.  Many new and existing companies are already into this. In short, businesses on a tight budget can even take advantage of the opportunities presented by various digital marketing strategies to run successful campaigns. It’s something anyone can learn and get better at.Read more


Holiday Email Marketing by the Numbers

Each and every year, the holiday season brings in big money for businesses. The question is: just how big of an impact do the holidays have on businesses across the US?

To answer that question, we need to take a closer look at the facts. Read more


Psychology Behind A Modern Day Web Design

It shouldn’t come as a surprise to you that there is a strong connection between various psychological techniques and approaches and web design. After all, the whole idea of designing a website for your audience is to invoke certain emotions in them and drive them to take the actions that you want them to, and of course, and, of course, generate conversions and sales. So, it is more than just throwing together a pretty-looking website. It needs to have proper navigation, use every element attentively, and work fast enough so that your visitors don’t get bored waiting and bounce.

Therefore, it is crucial that you don’t just walk blindly into the whole process of designing your website. You need to be knowledgeable about the crucial psychological principles behind it, and play on them properly in order to truly interest your visitors, drive them to do what you want them to do, and generally, make yourself look like a professional business that they can trust and become loyal to.

So, in this article, we are going to discuss some of the most important approaches to web design based on psychological principles and techniques.

Choice

If there is something that every customer that comes across your website needs is the ability to choose. Still, the ability of choice is something that needs to be properly optimized. A lot of eCommerce businesses would just love to show off all of their amazing products on a page and let people browse and choose. However, this is hardly a good idea.

In fact, customers will downright refuse to make a choice if there is an abundance of options in front of them. This is most commonly referred to as choice paralysis. It can either make people think that they don’t need your product at all or result in dissatisfaction if they do force themselves to go through the process. So, don’t offer too much. Offer less. Make your website simple enough so that once a user is faced with choices, there is a limited number of options which makes it much easier for them to decide.

Familiarity and building trust

It is immensely important to keep in mind that when a visitor comes to your website, that they have particular expectations. It doesn’t really matter what kind of website you have. They want to come across certain aspects that they will find familiar so that they can quickly get a hold of how to navigate around. Otherwise, they will feel like they have found themselves in an unfamiliar place that confuses them, and, as a result, seems much less worthy of their trust.

There are two aspects that are most important regarding this – quick understanding of what your website’s purpose is, and proper navigation around it. If you want people to be aware of what kind of site they are on in a matter of seconds, you should highlight crucial taglines, but also make the design complement them. Let’s say that you are all about green solutions, recycling, and so on. If your pages are dark and moody, they will certainly confuse your audience. In this case, it is pretty logical that you are going to make your pages green and clean.

As for the navigation, your products need to take the forefront and already appear on the home page, and there should be a very intuitive path to purchasing them. If you have a blog running, your blog page needs to present your blog posts with a little chunk of text right away, so that they can easily find what they are interested in reading. Of course, you mustn’t forget about the search function. Of course, contact information is essential, because they will most often have questions for you.

Furthermore, you want to make your website be as mobile-friendly as it can be. According to anyone who is familiar with the way Google works, such as experts for SEO in Sydney, mobile-first indexing has made this aspect of web design crucial, not just in terms of your mobile visitors having the best possible experience, but also for ranking high on SERPs.

Imagery

It is pretty common amongst businesses and their web designers to decide to use top-notch stock images that are related to what their content is all about. However, if someone has truly made an effort to come up with that enticing piece of content, the best idea is to reinforce it with the kind of imagery that will emphasize the concepts and ideas that one can find in it.

Let’s say that one of your writers has come up with a great article about how to keep your computer safe from viruses, malware, and hackers. Some businesses will be satisfied with just throwing in high-quality stock images of people in panic in front of their monitors that show a “danger” sign. However, if you are a business that can solve your audience’s problem via a program or technical support, then it would be wise to use imagery that includes your logo visible as your software is being installed, or a member of your team wearing branded clothing. This is the best way to present your brand’s value, instead of just vaguely hinting at it with stock images.

The psychology of colour

Of course, there is also the often discussed psychology of colour. There is a lot of depth behind it, but essentially, the colours that you choose for every item of your website’s design will invoke a certain emotion within your audience. This is why you need to be careful about what colours you choose.

First of all, you need to choose the colours that are going to represent your brand properly and implement them as much as possible. Then, you need to pick colours for certain items, such as, for example, CTAs, which will cause the kind of reaction that you are looking for. In this particular case, you will want to go for a variant of red, because, next to being the colour of energy, passion, and action, it is also one that incites a sense of urgency.

So, as we have ascertained in this article, psychology and web design are closely intertwined. In order to design a website that will drive to visitors do what you want them to do, as well as make them stick around and come back, you need to implement certain psychological principles and techniques into your design. Think about the ones that we have discussed here and used them to your advantage.


Consider these 4 Vital Factors before Selecting a Design Firm for an Ecommerce Portal

Nowadays, all the company, whether new or experienced, try to go for a perfect entry in the marketplace. In a highly competitive business world, there are no second chances as once your product or service gets rejected by the target market or for various other reasons your business gets the setback you weren’t expecting, it’s time for some soul searching and regroup your effort. But not everyone is able to work all over again to launch their business one more time and often lose hope.

One prime reason of why businesses fail to deliver is the absence of a website through which their potential customers can get in touch with them. Websites used to be static with just some text and pictures but now dynamic websites are available which are e-commerce ready and play a pivotal role in the success of companies doing business online.

If you are also planning to launch a startup sometime soon, this blog will help you tremendously in finding the right web design company and the strategy through which you can reach to your target market.

Success in a Cutthroat Marketplace

Success in the business world is not like a race to the finish but rather a steady journey. You need to apply innovative ideas and strategies to outfox your competitors and leave a lasting impression on your current and potential customers. That’s why choosing the right new york web design company in this regard becomes all the more important as you need to find the right one for you in the Big Apple.

You need to keep in mind the following 4 aspects if you want to select the best company for a comprehensive e-commerce website working big time in your favour.

1. Clarity in the Thoughts

First things first. If you don’t know what you want, you shouldn’t even start a business as this is a recipe for disaster, a perfect script and the way how not to succeed. So keep yourself clear in the first place what you want to achieve through a website and what e-commerce aspects you want to incorporate in it. As there are many aspects, you need to apply only those which are relevant to your product.

Set yourself a target as only then you will be able to get your message across to the designing firm. Get in touch with an experienced designer and discuss what you have in mind about your business and the targets.

The more you will elaborate and explain your requirements to him, you will be able to get a website that will be exactly what you essentially need. So ask yourself first what I need and then go on with your hunt for the right designer company. It is also important for a page website design to be implemented for a fruitful and easy process that can yield positive results.

2. Budget

Ask all your prospective agencies if they can give a clear proof about what the budget is and they will not alter it for any reason. If the company can present or provide you a ROI, then the price tag shouldn’t an issue. Remember that you are about to pay a hefty price for an e-commerce-ready website so think twice and thrice before hiring a particular company in this regard. The ROI factor is very important so you need to figure this out.

3. Portfolio

A portfolio is an important indicator so that you can have a good guess about the competency level of any web design firm. In this way, you can know that in the past how many stellar ideas they have produced for a website or winning strategies to make sure an e-commerce venture started its operations with a bang. Before you put the pen to paper, it is an important aspect to consider.

There are multiple ways to check the credentials of a website or designer. Some of them are its performance data, clients’ testimonials, case studies, etc.

4. Awareness

The knowledge a company has about the latest trends in the technology world and contemporary designs is another factor to watch out. In this way, you can have a good idea that whether the company you are about to hire as your digital designer is capable of pulling off really great work for you.

Final Word

If you want to offer your feedback for this blog or have a query in mind, please use the comments section below.

Author Bio

I’m Muhammad Osama qualified professional with a ground-breaking experience in developing SEO campaigns, analytics, and monitoring the ranking in Google search pages. A clear communicator with experience of digital marketing and improving the ranks of a brand within a few months.


How to Improve Brand Credibility through Digital Marketing

The number of small businesses investing in digital marketing keeps rising. So, just developing a killer website, investing in SEO, and promoting your business on social media is not enough. To stand out in the overcrowded digital marketing landscape and stay competitive, you need to use digital marketing to build a solid brand. Read more


7 Cost-Effective Ways to Generate Leads For Your Small Business Like A Pro

Once upon a time, brands used to have the upper hand and only convey information they wanted the customer to know. Gone are those days, though. Your customers today have unlimited information, including the prices and range of products your competitors are offering.

As a result, lead generation today is a new challenge altogether. While some companies manage to generate leads through search engine optimization, others choose to use the social media route.

Hence, here are seven cost-effective methods you can generate leads for your business:

Content Marketing Is Vital

Did you know the average American spends 24 hours a week online? It goes to show the influence of the internet on our lives today. Hence, your aim should be to generate content on these topics and promote it on various online platforms to increase your company’s visibility.

There's a variety of content you can produce to fulfill the educational needs of your target audience, including articles, infographics, and videos. Providing content that's high in quality signals your buyer that you have the expertise to meet their informational needs and emerge as the market leader.

Invest In Video Marketing

An important aspect of content marketing is video marketing. Video marketing, in particular, has risen to new heights of popularity with internet users. Video marketing statistics show that approximately 84 percent of consumers have bought something after watching a video. Not only that, but 79% of consumers prefer watching a video to reading about a product.

Hence, it's safe to say that your target audience is more likely to find appeal in visual content rather than content they have to read. Keeping this in mind, it’s a great idea to create videos of your product range and share the videos across different social media platforms. You can also branch out by offering informational videos, such as tutorials or solutions, that may tackle any questions that arise in your target audience’s minds. Every video should subsequently end in an effective call-to-action that directs viewers to your website or social media pages.

Pay Attention To Search Engine Optimization

A post about lead generation can never be complete without time devoted to search engine optimization (SEO). SEO lies in the middle of any successful lead generation strategy. It’s the tool you need to master to ensure your business is turning up on popular search engines like Google.

Today, just creating a website for your business won’t suffice. You need to develop an effective strategy around it to ensure you’re ranking high for particular keywords. You should reevaluate your website to determine whether each page is optimized.

Getting your connections to talk about your business and share your content is also a great way to improve rankings. With a multitude of SEO strategies out there, you can easily experiment with a few to determine which ones are the most effective in generating traffic.

Change Your Approach Towards Networking Events

Back before the internet took the world by storm, companies used to generate leads by participating in trade shows and other kinds of networking events. You don’t need to invest time, money, and effort in organizing a huge event or conference. You can easily book your own space in someone else’s event and promote your brands or contribute to these events as a guest speaker.

It’s important to remember, though, that the traditional way of generating leads through such events is still useful, but the way you go about them has changed dramatically.

Gone are the days where you would use fish bowls and paper forms at these events to generate leads. Investing in a tablet and a lead capture app doesn’t cost a lot, and the return is extremely high. Data input through a tablet leaves less room for error and can potentially lead to 150 percent more leads.

You can attract attendees through different contests, such as a trivia quiz, that they can participate in through the tablet. You should ensure the app you opt for should have badge scanning features to cater to those who don’t have time to participate in contests.

A lead capture app also offers the advantage of being able to qualify leads there and then by asking a question before entering their email address. Once the event is over, you can use an easy to use CRM for small business to follow up.

Partake In The Best Social Media Group

There’s a reason why businesses are focusing their marketing strategies on social media, and that’s just because of its potential. Platforms, such as Facebook and LinkedIn provide businesses with endless opportunities to connect with potential customers, with the former being more useful for B2C companies and the latter working well for B2B lead generation.

Groups on these platforms are extremely popular so join the one that’s the largest for your target audience and see for yourself what people are interested in and how they respond. These groups comprise people who are at least remotely interested in your business through the affiliation.

Once you’ve gotten past the initial phase, write an article these group members are bound to read and share. Publish it in PDF format with your branding and host it on a landing page. You can even consider outsourcing this task if it doesn’t fall under your expertise. The landing page should be accompanied by a CTA that encourages people to share their email address to access the full article.

All you need to do, then, is to promote the article within the group. It appears more credible when the group owner does it instead of you, and you can also offer something in return, such as inviting him or her as a guest blogger.

Co-Host An Engaging Webinar

Co-hosting a webinar with someone with similar interests as yours is the latest trend that’s proven effective for small businesses. Why is that? Well, that’s because, through the webinar, you’ll have exposure to your partner’s email list, resulting in new

leads for your business. This audience is already pre-qualified as potential customers since they’ve expressed interest in what you’re offering.

It’s important to cover a topic that appeals to new and old audiences, both. The good thing about webinars is that they’re useful in targeting B2B, as well as, B2C customers. You could also reach an agreement with an established brand by promoting their product on your webinar. For the promotion, they’ll simultaneously promote your business to their extensive email list.

Don’t Forget Email Marketing

Email marketing is a strategy that’s still effective as it was in the past. By using every opportunity you have to attain your potential audience’s email addresses, your ability to generate qualified leads skyrockets to new heights.

Once you create a website, you can easily use it to make visitors sign up for free tutorials, newsletters, update, and other relevant content. Keep your email list interested by sending relevant content on a regular basis to ensure they stay subscribed to your emails.

Small businesses have many different opportunities to generate leads in cost-effective ways. Lead generation isn’t a “one size fits all” strategy and what works for another may not necessarily work for you. Every business has a different blueprint which is why experimentation is essential.

You should test methods according to your budget and use test runs to decide what works best. Once you’ve identified an approach that’s yielding positive results, you can scale up your plan.

and yet one more little beauty:

Cost-effective LinkedIn lead generation

Close to 13% of LinkedIn users are senior-level executives carrying out important decisions for their organizations. This, in addition to the relative ease of obtaining their contact information, contributes to the fact that more than 80% of B2B leads come from LinkedIn. Here are a few ways to acquire leads on LinkedIn for your business, without breaking the bank:

  • LinkedIn Groups: While this is the most time-consuming way to gather leads, it’s cost-effective and builds brand equity. Post relevant content, drive discussions, and provide value to group members without being too salesy. Focus on building relationships first!
  • Content marketing: Continuous posting of engaging content on LinkedIn Pulse is a great way to supplement your inbound marketing strategy. 

Create a free tool for lead generation

Simple and free tools could be a great lead magnet for B2B lead generation, especially if you want to promote a SaaS product.

Free tools can help you to promote your core product with them. If someone used a free tool, you could be sure these people are very close to your target audience. Moreover, if you helped them to solve their problem with a free tool, they will be more likely to upgrade or try something that will help them even more.

I really like how CoSchedule uses this approach. Their primary products that generate revenue are a blog calendar, a marketing calendar, and a marketing suite. It’s pretty evident that their target audience is marketers (CMOs, content marketers, social media managers, etc).

For each of their core products, they developed free tools. For example, Social Message Optimizer helps users to write better social media posts.

On each of the free tools pages, you can find very targeted CTAs to try their core products.

Hunter is also a great example of creating free tools for lead generation, tools like MailTracker and TechLookup support their core products and help generate a lot of warm leads.

Have you tried any of these strategies before? Or do you have any recommendations of your own? Let us know in the comments below!

Author’s bio

Dave Schneider is the founder of LessChurn, churn reduction app. In 2012 he quit his job to travel the world, and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me.


Where to make a free blog (and why you shouldn't!)

So if you're reading this, chances are that you're looking to start a blog for free. There are many ways to do this, however, you need to bear in mind whether a free blog is actually the best option for you or not—paid blogging options won't necessarily break your bank! Either way, blogging for free or spending a little investment, the choice is yours.

Luckily for you, just below, I've highlighted both sides of the coin.Read more