Important Points for Becoming a Technical Writer

Starting Points for Becoming a Technical Writer

Have you already heard about such a promising and interesting profession as a technical writer? Do you want to find out more about this craft? Want to know more about how to become a technical writer? Let’s start with the basic things that will be of use for you in this new sphere.

How Does Technical Writing Is Arranged?

Tech writing may not appear to be some complicated thing after getting acquainted with it more precisely. You may probably have no idea what technical writing is about. It may be related to writing different samples of documents, like whitepapers, guides, instructions, manuals, etc. Tech writing implemented in different areas: it is used both when describing sites and when servicing television studios, engineering blocks, in production, etc.

Yes, as you may guess, the foremost things with this type of writing are defining the type of document you need to make and defining key technical parameters for such. A 1000 word essay may be enough for that. Usually, you will have instructions for those. They will help a lot with making a plan for your work. Yes, this is the first action you need to do well during technical writing – plan your work well, including devoting a short period of time to reviewing all demands you have. 

1. Preparation

To make the next work done well, you need to understand the requirements you have for this work. Review all precisely and shortlist them. You need to address such emphasizing your audience. If you have any unclarified things at this point, it is strongly required to explore such with your customer(-s). Before you will provide explanations or directions about some subject (that is a core meaning of tech writing) you need to understand the goals a client has and the specifics of the investigated process or matter.

2. Analyze your audience and its needs

This may seem to be obvious, isn't it? But, that is so only before things have not come to technical writing itself. This style is maximally precise and to the point. To reach that, it is necessary to understand the context and how to present facts in a better manner. Also, define the style in which the information should be presented. 

These mentioned points are among the customers’ needs but these are not the last points. You should identify users’ expectations and needs. Shortlist all of them. What may this be? For instance, your client may intend to solve any problem or situation. So, your instructions and guidance based on the expertise you have should be focused on problem-solving. If customers are more interested in financial matters, you should arrange your technical document emphasizing that point.

These brief but helpful questions may help a technical writer-beginner:

  • Who are your clients?
  • What are your clients looking for?
  • Where will they be reading a document prepared by you (during a meeting, for instance; so, the content should be appropriate)?
  • When will your customers be reading your document?
  • What are the main reasons for reading your document for your customers?

4. Making your research 

There are many sources you should consider while making your writing. Technical reports are necessary for covering analysis, instructions, and recommendations on the subject matter of technical writing. For instance, they may be related to the infrastructure your client has. Other good things are technical manuals that explain how various processes work. Technical specifications and proposals will also help you clarify the details of your technical writing and processes you need to explain to your customers (+ find solutions)

5. Arranging a document

After you have answered all these and maybe other questions valuable for your research, it is better to pass to the writing stage. The content of each document varies depending on the type of assignment you have. But in any case, make a scheme of ideas for that. And write from the point of making this document easy to perceive for your future users. The understanding of how to do this will come to you with practice.

Does tech writing appear to be challenging to you? Here are valuable points about the profession that interest you.

Becoming a Technical Writer

There are so many things to find out and keep in mind while becoming a technical writer. Let’s start from the basic points. 

Where to Study?

Luckily, there are so many options to choose from. For instance, you may:

  • Complete free online classes – there are many online available courses (suggest you starting from the basics and deciding whether to move forward with studying this activity or not)
  • Enrolling college/university (suits for more deep learning if you have decided to be engaged in this craft for a long time)
  • Searching for online sources with technical information 
  • Communicating with technical writing professionals (enjoy any community, including online)
  • Channels and blogs frequently contain so many useful pieces of information.

What Skills Will Be Required?

Technical writing requires a number of skills you should have or develop apart precise writing, of course:

  • Curiosity – to make a good guide or instruction, you need to be ready to grasp new concepts and matters for you. 
  • Analytical mindset – you need to form a clear picture of how any process of matter works but write about the most relevant points for your customers. 
  • Structuring well – you should present facts in the manner most suitable for perception and understanding to make your document helpful.
  • Communication skills will be crucial for dealing with engineers, researchers, entrepreneurs, security analysts, and other personnel. 

How Much You May Earn?

That depends on the skills and expertise a technical writer has, of course. But, the average salaries of technical writers are around $50,000. Sounds good, isn't it? There is a high market demand for technical writers. Maybe you would like to become another one?

Final Words

Does the professional of a technical writer sound good to you but do you want to compare that opportunity with other options and need a short brief about those? There is a simple way of assigning somebody to make this research and writing it shortly for you. A brief and informative summary will be guaranteed. 

Copyediting vs. Proofreading: What Does Your Content Need?

Copyediting vs. Proofreading: What Does Your Content Need?

Before you publish your digital content, it needs to go through an editing and proofreading phase. Along with the writer themselves, the editors and proofreaders work towards a common goal. That goal is to create content that is easy to read and understand by your target reader demographic. 

The copyediting vs. proofreading debate is an old one but is relatively easy to dispel by someone who knows what sets the two jobs apart.

Essentially, it's the copy editor's job to check for any structural or other error within the copy they receive from the writer. A proofreader then looks for any issues that a copy editor might have missed within that copy. Basically, these jobs always come one after the other when checking a document. 

Let's have an in-depth look at the type of work that copyeditors and proofreaders are required to perform. 

Copyediting: What Does It Involve?

To put it simply, copyediting refers to the all-important task of ensuring that your content copy is free of any errors. That includes identifying and fixing spelling and grammatical errors and checking in-depth for narrative flow and other complex issues before sending the various types of content you produce for publishing. 

Let's look at a few everyday tasks that are required of a copyeditor.

Correcting Grammatical Issues and Spelling Errors

The first job, and the ones they are associated with the most, is identifying and fixing any spelling errors or grammatical issues that a writer missed in their documents. This task often overlaps with the one improving readability, as many spelling errors are due to the difference between the various spelling formats used around the world.

US vs. UK English spellings are often misused, and it's a copyeditor's job to find out any inconsistencies and fix them.

Evaluating Content According to Company Style Guide

Another important job for a copyeditor is to evaluate if the content follows the approved style guide of that brand. A style guide ensures that every piece of content your company produces follows the same content style, from punctuation to how certain words and phrases are written. 

For book-style content meant to tell a story, the Chicago Manual of Style is the go-to option for many. This style of content combines related words describing something into a compound adjective using hyphens. Moreover, it differentiates the primary object of the action from the rest of the sentence by making it italic. 

Suppose you want to describe an age demographic that plays a specific game. Your phrase would look something like this.

Fifteen-year-olds are pretty fond of the game Fortnite

However, you would generally use the Associated Press or AP Style Guide for a serious magazine or newspaper article. This particular style uses quotes to identify the object of the sentence and spells out any number below nine, rather than using digits for it. For example:

15-year-olds are pretty fond of the game "Fortnite."

Sometimes, your content might not adhere to a single style of formatting. In such instances, copyeditors are required to develop their style guides to help the writers create content accordingly. 

Improving Readability

An essential job for a copyeditor is to ensure that your content is easy to read and understand. They usually identify the areas for the writers that could be improved to make the content easier to read and understand. This helps your content makes a better impact on the reader.

A copyeditor looks for repetition within your content, corrects capitalizations, and identifies phrases that could be made simpler in your document. 

Writers often hate copyeditors, believing that their edits and suggestions will end up decimating the impact of their original content. However, an experienced and professional copyeditor knows how to work around and with a writer's unique voice to help it be heard far better than before. 

The Purpose of Proofreading

Traditionally, proofreading is usually performed just before the manuscript is sent for printing. Even today, e-books and other digital publications are proofread before they are published online for consumers. 

It allows you to find and correct any issue that might have missed the gaze of the editor before your content reaches the discerning eyes of your reader. While the proofreading mode differs between physical and digital content, the purpose is the same – to ensure that a high-quality and error-free piece of content is published for the readers. 

Let's look at a few tasks that a proofreader commonly performs.

Proofreading – What does it entail?

It's a proofreader's job to check if the copyeditor has missed an issue in the document. They also need to identify if any new problems have cropped up after editing during the design phase. These errors include, but are not limited to:

  • Common typos
  • Incorrect page numbers
  • Text or images that are misaligned
  • Missing or unnecessary whitespaces between the content
  • Mistakes in structuring the content
  • Fact-checking and referencing

These are just a few things that a proofreader checks before sending the manuscript to the printer for publishing. 

Now that you have an idea about each of these two jobs' duties, let's find out which point you would need a professional when deciding to publish your content.

Copyediting Comes After You Finish Structuring Your Content

A copyeditor needs your writer to finish the manuscript before they can check for inconsistencies. As they will focus on every detail on each line of every paragraph, the writer needs to be completely satisfied with their manuscript before submitting it to the copyeditor. Hiring copywriters experienced in editing documents is a good idea. That makes it easier for the actual editors to identify any obscure errors, once the basic and simple issues are corrected. 

If you are still on the fence about adding or removing a few passages or even entire chapters, hold off on engaging a copyeditor just yet. Once you finish your manuscript, only then should it go to a professional to check for any issues or edits. 

Get Someone Besides Your Editor to Proofread Your Content

A few companies tend to ask their editors to proofread the work they've edited. But that is usually counterproductive. A professional proofreader's job is to find any issues in the document that an editor missed or was introduced by a designer. The entire purpose of that exercise is to ensure that the content passes before a set of fresh eyes.

If the editor proofread their document, chances are they will still miss the issues that didn't register during the editing phase. No writer, editor, or even proofreader is infallible. Getting someone else to check the document before publishing will help you develop high-quality copies to maximize the ROI for your content marketing strategy.  

Once your proofreader gives the go-ahead, you are now ready to publish your piece of content, digital or otherwise. And by going through the editing and proofreading stage, you will be sure that all critical and the majority of minor issues are identified and addressed. 

To Summarize

To conclude, although copyediting and proofreading might look similar at a glance, they both serve a distinct purpose. Moreover, when combined, they help you create high-quality and error-free content every time. 

Companies with ample budgets and regular content needs usually hire in-house copyeditors and proofreaders. Individual writers, on the other hand, tend to contract professionals on a case-by-case basis.

No matter your preferred method of hiring your proofreaders and copyeditors, without them, you increase the likelihood that your readers will find errors within your content. It reduces your credibility with the reader and reduces the chances that the reader will return to your content in the future. 

Author Bio:  

Amtul Rafay is a content marketer at renowned content writing agency - eContentSol. She loves to explore futuristic trends in the tech industry while believing in the influential power of research-backed opinions. Being passionate about blogging, she writes on a variety of topics including digital marketing, graphic designing, branding, and social media. Besides that, she is also fond of traveling & an avid reader by heart.

Tips to Help Organize Your Business's Service Orders

Tips to Help Organize Your Business's Service Orders

Are you searching for a way to improve your service order organization and management? If so, you are in the right place. Having an efficient process in place will help things run more smoothly and ensure your business does not experience issues related to disorganization or lost work orders.

Request Formal Submissions for Every Work Order

Even when new projects are discussed during a meeting, requested through an email, or mentioned during an informal conversation, noting will happen until a formal request is made and the project is given a set deadline. Part of your service order management plan should be creating and using a template for request management.

This template will serve as a guide for the types of requests that your team gets. They should also include all the information needed to handle the request. By doing this, you can have confidence that everyone will understand the process to use and the proper way to deal with newly received service orders.

Centralize and Standardize Work Order Information

No matter what system you use, anything from scraps of paper to digital spreadsheets, consistency is essential. For example, if you opt for using paper, all work orders should be on paper. If your work orders begin as spreadsheets, they should end as spreadsheets too.

When it comes to using old-fashioned systems like these, though, there is a higher likelihood that data will go missing, become corrupted, or even stale.

What makes the system even worse is if the workflows go back and forth from spreadsheets to paper. In this situation, you experience even more opportunities for incorrect or bad data. Each time someone is copying information from a spreadsheet to paper (or vice versa), the numbers may be wrong.

These small mistakes can have a huge impact. Using a single standard makes it much easier to keep all information together in a single location.

Determine the Priority of Your Work Orders

Prioritizing your work orders is essential to have an efficient system in place. This is why it is essential to create and implement a standard set of rules related to prioritization. This is going to help you achieve a more systematic process.

The project manager should determine what tasks require immediate attention. They should also be able to identify what carriers the most value to your organization and business.

Require Extensive Information for Every Work Order

When creating work orders, it is essential that all the techs of the project or job are specified. The more you can include on the work order, the more the person doing the work will know. It also makes it easier to finish the job and ensure it meets set specifications.

Some of the information to include on a work order includes checklists, step-by-step instructions, materials and parts needed, images or schematics, and other pertinent information.

Your goal should be to ensure that the person handling the job knows what to do and how to handle what is needed. You want to ensure that no potential question is left unanswered.

The Approval Process

If you want to avoid any type of complication or delay, you need to ensure that work orders are approved before assigning them to anyone. After approval (or revision request made or cancellation), send a notification to let the end-user know about the status change. This is going to help everyone stay informed and know the progress of the project.

Utilize Schedule Management Tools

Scheduling is an important part of any work order management plan. It is a good idea to use a scheduling tool that allows remote access and updates. With this, you can ensure everything is tracked and monitored in real-time, which helps to keep everyone informed.

As you can see, there are several benefits offered by having a plan in place to manage and organize your incoming work orders. Implementing the steps here in your process will reduce the potential for issues and mistakes. 

Discount Marketing Strategies For Small Business To Follow

Discount Marketing Strategies For Small Business To Follow

However, to gain the outcomes you are dreaming of you need to prepare a sound strategy. You need to focus on a number of aspects that can help you strategically plan your promotional campaigns. You need to read the psychology of your target audience and understand the current business situation. So, in this guide, you can unlock some of the simple and yet most effective tactics to create your marketing strategy. Read on and follow-through.

Set Your Targets 

Many small businesses do not pay much attention to understanding what they are aiming for. They take drastic decisions in the quest to increase lead generation and end up in a fiasco. You need to first shortlist your targets. What your goals are?

Expand Your Horizon

Are you making a move only to expand your horizon and build a valuable clientele? If so then you have to make sure your product is rightly placed in the market. You can even go for offering the lowest rates on your products. 

Engage The Existing Customers 

If you are planning to retain your customers or to engage the existing ones. You need to make sure that your campaign is designed accordingly. You need to offer discounts that can increase the traffic on your platform and carefully market it. 

Loyalty Programs 

Through loyalty programs, you can sustain your traffic and make sure that a customer returns to the site. You have to offer favorable packages and discounts in order to generate loyalty among customers. Recent statistics have shown that frequent discounts and loyalty are closely linked. 

Free The Excess Inventory 

Do you have such products that receive a minimal ratio of sales or you want to get rid of your excess inventory? If so, then your vouchers can offer to buy one and get one free deal and giveaways as well over referrals.

Opt For Affiliate Marketing Platforms

You can opt for leading affiliate marketing platforms that offer brands an avenue where they can create enticing sales campaigns with vouchers. Many small businesses prefer getting on them. These platforms help in generating potential leads and ensures to increase the revenue generation. No matter who you are, whether a chocolate-making firm wanting to promote its new collection or a clothing agency in search of valued clients, the affiliate programs will make it possible for you to succeed. It not only assists it to guide the businesses as well as to how they should design their campaign and what are the key points needed to create an impact.

High Traffic Sites 

The important aspect here is to keep a check on the shortlisted platforms and note if they showcase your ad on high traffic avenues or not. You must make sure that the ads are appropriately designed with optimized content and posted on areas which are rich sources of prospective consumers. 

Create a Targeted Campaign With Your Voucher

Get on every potential platform on the internet whether it's Google Ads or even Facebook, to promote your voucher. You need to learn how to reach out to your target audience and garner huge attention. The ads making tools provide easy access to making campaigns in a way that it can outshine your competitors and boost your business reach. Google Ads, for instance, have a set of policies that ensure to dig out better and far-reaching outcomes.

Add A Voucher Code 

You should add a voucher code in your campaign. It helps your customers to utilize your offering much more easily. Instead of limiting them to clicking a single ad, they can save the code somewhere and use it at the checkout terminal. 

  • Segment Your Shoppers 

One important step to make sure your campaign works is by segmenting your target audience. You must understand your audience and create promotions accordingly. It's best to come up with tailor based discount offers that can entice the viewers. 

For instance, you must offer something extra to your new customers to make them feel special. They become loyal more quickly. About using vouchers and discounts. Bryan Eisenberg, the co-founder of Buyer Legends and NY Times Bestselling author stated that “It’s much easier to double your business by doubling your conversion rate than doubling your traffic.”

Create a Buyer Persona

What you can do is first create the buyer persona and create a need to get your product among your audience and then make a segmenting mailing list. This will quicken your marketing time and will help you reach out to the customers more efficiently.

Use Twitter To Drive Sales Through Vouchers

Social media platforms can play a significant role in maximizing traffic to your platform. Platforms like Twitter have a huge count of the audience who follows brands only to get discounts and vouchers. So, if you are new to the voucher marketing game you must try your luck on Twitter and create a business page. You will be stunned to see the response. However, you need to make sure you follow certain steps, as mentioned below:

Free Samples 

Giveaway some free samples if you have a new product in your store. Let the audience build trust in it. The word of mouth travels faster than any other means of marketing. One customer will refer your product to five others and so the cycle will begin. So, at first focus on building trust, not the revenues. In the long run, it will benefit you. 

Exclusive Discounts 

You can make your newly created Twitter work efficiently by offering exclusive discounts only on that platform and not anywhere else. This will ensure an increased online reach in a short period of time. You can add the tag "Exclusive To Twitter" in your ad copy to add further clarity.

In A Nutshell 

You need to be smart enough to crack the secret of convincing your customers and engaging them. If you want to get quick responses and fast paced success out of your voucher campaigns you can even set a time duration for redemption. 

It will help in creating FOMO- the fear of missing out. You will be able to receive an unpredicted count of visitors to your store. Similarly, try the different techniques that can help you better understand your clientele to take possible measures that can reap significant outcomes. You must stay consistent and active in the market to keep an eye on the changing demographics.

Promoting Your Company Online: Make a Stand on Issues

Digital Marketing Today: Corporate Values Are Crucial

All businesses need to reach out to their target market for visibility. Nowadays, digital marketing is the best way to do so because people spend more time online than on any other media. Digital marketing is essential for brand management or ensuring that your brand is recognizable in the crowded market and that consumers associate it with positivity. That creates brand loyalty.

Several studies show that consumers now support brands that embody their values. It is, therefore, crucial for companies to align with important social and environmental matters.

Consumers Choose Brands that Align with Their Values

According to the fourth edition of the State of the Connected Customer by Salesforce from a survey conducted from July 16 to August 18, 2020, across 27 countries worldwide, 56 percent of consumers evaluate the role of companies in society and hold them to a higher standard, and 55 percent think they have the power to influence change in these companies. Most or 89 percent want companies to state their values clearly, and 90 percent want companies to demonstrate their values concretely.

Certain behaviors of companies influence consumer purchases. How companies treat their employees during the pandemic is important to 82 percent of consumers. How companies treat customers during the crisis is important to 85 percent; their environmental practices are important to 78 percent. Their actions on economic injustice are important to 76 percent, while their actions on racial injustice are important to 73 percent. Companies' community involvements are important to 72 percent.

Consumers want companies to reduce their carbon emissions and use technology ethically, even if it means reducing profits. Companies must advocate for human and civil rights and hire a diverse workforce. When the company's values do not align with theirs, 61 percent stopped buying from that company, and 59 percent switched to a different brand.

Companies Must Show Their Commitments Through Digital Marketing

Digital marketing is now superior to all other forms of marketing. According to data from Statista, as of 2020, Americans spent an average of 470 minutes daily on digital media against 347 minutes in traditional media. The forecast is for digital media usage to increase while traditional media usage decreases. The prediction is that Americans will spend an average of 477 minutes daily on digital media for the whole of 2021 and an average of 482 minutes daily for the whole of 2022. In contrast, they will spend only an average of 330 minutes daily on traditional media in 2021 and 318 minutes daily in 2022.

Another study by Statista shows that as of January 2021, there were 298.8 million active internet users in the United States, with 269.5 million of them accessing the internet on mobile gadgets. Among all internet users in the U.S., 240 million were active on social media, and 233.3 million accessed social media through their mobile gadgets.

According to the Salesforce survey, as of 2020, 88 percent of consumers expect an acceleration of digital initiatives among companies because of the pandemic, with 68 percent stating that they spend more time engaging with brands online than offline. Even after the pandemic, 58 percent of individual consumers will be doing more online shopping than before. This is even higher among business buyers as 80 percent of them expect to do more business online.

Consumers stated that they use an average of nine channels when browsing products, seeking advice, and making purchases. Millennials use more than the average number of channels. The top ten channels preferred by consumers are e-mail, mobile phones, person-to-person engagement, online chats, mobile apps, messenger apps, short media services (SMS) or texting, online portals, video chats, and social media.

This brings to light the importance of omnichannel engagement. Digital marketing efforts of companies must follow consumers across all these channels with a unified messaging that is tweaked according to the design of the channel. When marketing products, digital marketers must ensure that the brand's social and environmental values are highlighted. Concrete actions by the company, such as financial donations to causes through nonprofit organizations and participation in civil society activities, must be shared, preferably with videos.

Acceptance of artificial intelligence (AI) is high, with 60 percent of consumers across generations open to its usage to improve their digital experiences. However, there is a caveat because 65 percent expressed concern over unethical usage of AI, and 54 percent expressed concern about AI bias. Companies can assuage these concerns by using digital marketing campaigns to show their transparency in AI usage. They must also prove that they are taking all measures to ensure consumers' data safety and privacy.

Your Brand Must Evolve with Society

The pandemic has forever changed the mindset and behavior of consumers, and there is no turning back. They now hold tight to their values, which permeates their entire lifestyle, including their purchasing behavior. Companies must likewise commit to the same social and environmental values and act according to these.

running a restaurant

The Ultimate Guide to Running a Restaurant

Are you interested in running a restaurant but don't know how to start or what to prioritize? You may already be a restaurant owner that's struggling with daily operations. If this is the case, we're here to help you get started. 

From making food to honing your restaurant website, it can quickly become overwhelming. In fact, Mental Health America released a two-year study that correlated the food and beverage industry with pronounced mental illness. 

With this in mind, read on for our simplified guide on how to run and operate your restaurant each day to relieve the stress! 

Write a Business Plan

Every business needs a business plan, and the food and beverage industry is no exception. When it comes to running a business, a business plan helps you plan ahead as well as keeps you focused years after your restaurant has opened. 

You should include information about your target customer in your business plan. You'll also want to include an analysis of your competition, creating a rough marketing plan, as well as a financial plan.

It's important to remember that business plans can be as long or short as you require. If you struggle with one, start by writing a short draft. 

Don't Forget Marketing

Marketing your restaurant is an integral part of your business's success, especially if you have a food delivery business. You'll find that the majority of your people will discover your restaurant online, so it's important to strive for the top of local SERPs (search engine results pages). 

Food Delivery Digital Marketing Services can increase the number of web visitors a day through a mixture of PPC and SEO. PPC (pay per click) marketing is paid advertising that depends on the number of times your ad is clicked. 

Meanwhile, SEO food delivery marketing relies on high-quality content that helps engage leads as well as loyal customers. 

Focus on Guest Experience

It's easy to get overwhelmed by the number of steps required in order to run a successful restaurant. However, focusing on the guest experience can help make things easier. Your priority should be offering quality food, a comfortable environment, and fast turnaround times. 

This starts by creating a welcoming environment by hiring well-trained wait staff. You'll also want to have cleaning procedures in place after each customer and at the end of the day. 

Find a Mentor

It's important to remember that it's okay to seek help, especially if you find yourself struggling for prolonged amounts of time. Consider networking with other restaurateurs in your local area and don't hesitate to ask questions.

You may also find that hiring an accountant will help you with the financial aspects of your restaurant, such as keeping track of your income and expenses in an organized way before tax time. Accountants are also capable of helping you discover ways to increase your income or lower your expenses. 

Running a Restaurant: Planning Ahead

When it comes to being a successful restaurant owner, starting with a business plan will help keep you focused for the future. By identifying your target clients, you'll be able to make better marketing decisions that can effectively attract more customers. 

Last but not least, don't hesitate to reach out for help. Networking with locals in your area or hiring an accountant can help you answer questions that you didn't even think of asking. 

Ready for more tips on running a restaurant? Keep reading the blog! 

An Insight into How IoT Can Build Smarter Supply Chains

An Insight into How IoT Can Build Smarter Supply Chains

The incorporation of IoT in the field of supply chain management will help companies streamline several business procedures like the tracking of assets, marketing, and maintenance. For most businesses, the management of supply chains is one of the most vital functions for industries like manufacturing, retail, eCommerce, and logistics.

 However, due to the increasing consumer demands, the unpredictable trends in the market, and unexpected delays, supply chain management can be challenging and complicated. At the same time, you will find that several processes in the supply chain management are still, even to this date, executed manually. As a result, such tasks become tedious and very time-consuming. 

To arrest the above problems, modern business leaders have to look for solutions to make supply chain management more connected, scalable and reliable. 

Modern technologies and their impact 

With the arrival of industry 4.0, there has been a surge in modern technologies like artificial intelligence and IoT in different industries like telecom, healthcare, and pharmaceuticals. In the same, businesses can implement IoT in their supply chain management processes to improve managing the inventory, logistics, transportation, and boosting revenue. They can also aid businesses in tackling the problems when it comes to discrepancies that arise between consumer demand and supply. 

With the aid of IoT, business owners can redesign their existing workflows to supply chain management for delivering efficient and robust solutions for the above existing problems. Thanks to its advantages, IoT is expected to bring an estimated economic value of $4 trillion to $11 trillion by 2025. 

Customer insights 

With the installation of IoT sensors in different products, businesses can understand how their customers use them better. With the above technology, they can analyze the customer usage patterns of multiple demographics for using the data acquired for developing new products. For example, smart bulbs can help manufacturers better understand the behavior patterns of the consumer by giving them insights like time intervals when the bulb is switched on, its energy consumption, and its preferred colors. With the help of these valuable insights, businesses are in a better position to know what their customers want so that they can create customized products for them. 

Improved monitoring 

Experts from credible data administration and Management Company, state IoT technology helps businesses monitor products in the supply chain better. This can be illustrated the best with an example from the food industry. Products like vegetables, fruits, and meat have to be stored under certain temperatures and levels of moisture to prevent them from rotting and getting perished. 

With IoT sensors, companies can effectively track the different conditions in humidity and temperature with success. They can also fix a threshold value for these products. In case this threshold value exceeds, the IoT can notify the parties concerned in the warehouse. For instance, when the temperature is close to the threshold value, the concerned managers in the warehouse will get the alerts in order to take the next step of action. The same sensor can also alert the business when there are damages to the product. For example, if glass bottles are filled with soft drinks and get damaged, the sensors detect they are leaking, and the manufacturers can be notified. So, in this manner, the IoT can be utilized in the supply chain management process, and this enables a company to deliver products that are high in quality. 

Life-cycle management of the product

One of the more functions of the supply chain is the management of the product lifecycle. Every product batch needs to pass through several stakeholders like vendors, manufacturers, B2B partners, wholesalers, super-stockists, and retailers. Businesses should ensure that their products stay in the correct condition across these stakeholders. 

With the help of IoT sensors, problems like under and overstocking can be addressed. The technology can aid the business in identifying vendors that are suitable geographically for the business. At the same time, IoT can also be optimized to improve reverse logistics by identifying the issues in quality present in different batches of the product.

Management of inventory 

Businesses might own several warehouses for stocking or storing their goods. Tracking them in warehouses is indeed a complicated affair, especially if third -parties own these warehouses. Monitoring the stock in real-time can be hard and, in some cases, impossible as well. In certain cases, some goods might even go unreported in any loading dock, or they might even get stolen. Therefore, businesses for the above task need a feasible solution for managing their inventory. 

Businesses can install IoT sensors in their warehouses to get updates in real-time about their stock levels. This data sent to the sensors can aid businesses in analyzing the customer demand for various products. With the aid of this technology, businesses can also detect industry trends for managing their inventory with success. The IoT sensors can also notify business leaders when their products move out of the warehouse when there is no scheduled delivery. In this case, the IoT will act as a deterrent for unwanted thefts of goods. 

Tracking assets 

In general, companies deploy bar codes and numbers for tracking their products in their supply chain. They execute asset tracking to ensure efficiency in their supply chain. In asset tracking, IoT proves to be beneficial compared to the traditional methods that were practiced in the past. 

IoT sensors can track the precise location of these assets in real-time. They offer extensive information about these assets like status updates, the time generally spent in transit, and the time they spend on the shelves. 

Armed with the above data, business leaders can effectively identify inefficiencies in the supply chain to identify their causes. They can optimize the data obtained to improve practices related to quality control with time. 

Therefore, when it comes to deploying IoT in the supply chain management process, a business can enjoy the above benefits. They can gain a competitive edge in the market and streamline the supply chain in an organized and more feasible manner with success.

Guide to the best DBS applications in 2021

Guide to the best DBS applications in 2021

With the invention of Big Data, a revolution spread in the early 2000s. A famous analyst once quoted, "Big Data is a mix of three V's – Volume, Velocity, and Variety." Any business is impossible to escape its impact, and it is better to imbibe it for better credibility of the company. The big data observes the customer needs and pattern of buying for smart analytics. Therefore, Big Data is a technical term for consumer wants and purchase patterns.

Advantages of Big Data Applications

The use of big data is only possible by integrating it with suitable applications. Learn more about these latest applications by checking

  • Understanding the customers shopping pattern
  • Bespoke marketing tactics
  • Optimization of tools for the transportation industry
  • A routine check of health conditions from wearables
  • Live road mapping system for automobiles
  • Warehouse management for inventory control
  • Personalized health care coverage by insurance companies
  • Medical plans for terminally ill patients
  • Real-time scrutiny and cybersecurity procedures

Real-time examples of smart analytics 

  • Amazon – Observation of the buying pattern of any registered user helps in tweaking the database. It ensures a better and faster customer experience every time. There are other ways also for the collection and dissemination of huge data for system analytics. The last browed items, frequently viewed items, setting changed in the filter and analysis of the purchasing power every month – everything is under the radar of Amazon. 
  • Palantir Technologies – The Palantir supports the American Military Agencies to detect roadside bomb locations and slash the insurgencies. This is one of the highest security systems, controlled by two platforms. The government agencies store all the data in one single document. It enables collaboration of all types of data which makes the analysis and handling exceptionally smooth. Many private sectors also use this to work for defense and security systems.

2021 major Database applications 

  1. MySQL – One of the notably useful database management tools which are now synonym to any data application. Some of the major companies - Google, YouTube, PayPal, and Twitter, use this. MySQL is quite simple to use as it is an open-source relational database. You will have to target learning MySQL to cater to all your smart business solutions.
  1. SQL Server – Any mention of the database management tool list is incomplete without SQL. SQL Server Management Studio (SSMS) is amazingly simple for non-developers and database administrators of all skill levels. It is a perfect amalgamation of end-user-friendly graphical tools with a wide range of script editors. You will get total access to the management server. It is a one-stop solution to any business profile and tunes database performance. 
  1. Oracle RDBMS – The number.1 database management software is object-relational based. Oracle RDBMS released its latest version of this tool. You can use it to incorporate cloud computing and other supports of operating systems – Windows, Unix, and Linux versions. It is a very credible tool and is popular because it helps in using more extensive databases, provides a secured platform, barely occupies system space, and diminishes the processing time of data. 
  1. Zoho Analytics – The primary focus of this data tool is ease of use. It is a self-service tool, and therefore, you would not require any particular IT skill or additional expertise to use it. There are two features; an intuitive drag/drop interface and the classic spreadsheet-style interface. This application is perfect for smaller companies that require local storage space with built-in customized applications. Once the datastores, simple analysis will reflect the results as charts, dashboards, tabular columns, and Key Performance Indicator (KPI) visualizations. 
  1. SAS Visual Analytics – Statistical Analysis System (SAS) is one of the oldest data handling tools. It came into the picture even before Big Data came into use. Although it is one of the pioneers in data handling, its primary purpose is to collect, alter, manage, share and retrieve data from different sources. After the data storage is complete, a statistical analysis represents an assortment of graphs, statistics, and details of data to other files. 
  1. SAP Vora – The collaboration of SAP HANA with HANA Vora is the famous SAP application for data handling. The Vora tool integrates Hadoop and HANA sources. This then extends to the Apache Spark implementation framework for generating analytics and Hadoop data. HANA is instrumental in supporting the large interfaces as it leverages the mammoth data stores. It can run on a cluster of commodity hardware computer nodes. SAP Vora is a distributed database system for processing big data. It can scale up to any size to match the computer cluster. 
  1. DevOps – This is one of the most practical database management frameworks. DevOps is a durable processor and is famous for the removal of hindrances like manual reviews and ticketing. This is a completely automated tool that enables improved software delivery and credibility. The best feature is that it controls employee burnouts by enhancing productivity.
  1. Visual Studio Code – This is a basic code editor for redefining and optimization creating and debugging contemporary web-based and cloud applications. This is very user-friendly as it supports Windows user and system-level setups. The main features include viz. debugging, syntax highlighter, snippets, code refactoring, intelligent code completion, and embedded Git. You have the liberty of altering the themes, keyboard shortcuts, tool preferences and install extensions for customized functionalities.
  1. ESM Tools – Database management is just one part of big data. ESM is beyond the DBS and offers additional functionalities like the workflow of data, complete reporting, and automation of the process. You do not require any additional know-how of this application as there are many low-code and no-code frameworks to work on. You can use this tool very efficiently without any coding or background development knowledge.
  1. PhpMyAdmin – A fundamental tool for non-techies to manage database management systems. Whether it is large company data or just for start-ups, PhpMyAdmin suits all. 

For larger organizations and handling enormous data, enterprise solutions are the best. It is an automated tool that removes the manual redundancy of managing the database. 

Secret Keys for Launching an Incredible Brand in 2021

Secret Keys for Launching an Incredible Brand in 2021

All successful brands in the world have one thing in common, and that’s a carefully crafted brand strategy. One careful look and you’ll notice that they leave nothing to chance. These companies are intentional about enhancing their uniqueness and elevating their brand’s position in their respective industries.

Prominent business owners like Steve Jobs, Bill Gates, Jeff Bezos, and Elon Musk engaged their superior business skills to create truly exceptional brands that genuinely meant something to their audience.

And if you want to take your business to the next level by replicating their success, you need to understand what it takes to launch an incredible brand. And when it comes to launching a great brand in 2021, we’ve got a great guide that’d help you do that.

Why Branding is the Answer 

In 2020, the COVID pandemic unraveled the global economy. And thanks to the lockdowns, lives were shut down, economies dwindled, and some even failed.

But lockdowns were the perfect opportunity for entrepreneurs that’d always dreamed of starting their business but couldn’t find the time to do so. Entrepreneurs got to work, and by the time lockdowns lifted, over 500,000 new businesses had flooded the market.

And with such a massive influx of businesses, it’s critical now more than ever that your business stands out from the crowd and establishes itself as an authority in its field.

And to do that, you’ll need something unique like a true brand identity, which takes a lot of time and effort to develop. 

Where Branding Stands in 2021 

Businesses had to adapt to the changes in customer behavior caused by the pandemic, and some ways they did this were by:

  • Putting a Face on their Brand: This made it a lot easier for customers to connect personally with a company. 
  • Using Premium Domains: Premium domains names became popular and in high demand because they played key roles in helping new brands break into their industry.
  • Taking a Social Stand: Customers want to see their favorite brands making decisions that align with their social needs. 
  • Connecting deeper with their customers: Social media helped brands engage and get feedback from their audience. 

Why Your Business Needs a Great Brand to Survive

The market is becoming a fight for survival, and only companies with the best brands win. Any entrepreneur who fails to brand their company properly will only end up with a generic brand that struggles to grow because of its inability to attract its target customers.

A well-branded company with excellent customer service finds it a lot easier to attract customers willing to pay 16% extra for their products or services. Don’t just focus on creating logos and taglines but also on providing an excellent combination of values, visions, and strong customer support.

Entrepreneurs everywhere are already adding these qualities to their brand and using them to tackle the drastic changes in the market. So, if you want to build a powerful brand that’ll drive its industry, then make sure to use these strategies to your brand’s advantage.

The Secret Keys to Launching an Incredible Brand  

These are the steps to launching an incredible brand: 

  1. Embrace Focus, Passion, and Consistency

Building a great brand is a process. And that’s because it takes time for your customers to understand your brand and its full weight. The Journal of Advertising Research revealed that companies that can convey their passion for their services and brand vision hold a greater and more favorable sway on their customers than those who don’t.

And that’s because a brand’s enthusiasm is magnetic. Passion is the fuel that drives businesses to success, and consistency guarantees positive long-term results.  

  1. Deepen Your Understanding of Your Brand’s Industry

Although it isn’t easy, you know an entrepreneur is on the right path when they take the time to get deep knowledge about their industry through comprehensive market research.

So, gather as much information as you can about your audience demographic, competitors, and industry so you can identify what your customers love, hate, and desire. 

This would help you see the world through their eyes and also reveal the brand position that’ll help your company attract and meet their needs.

Don’t neglect your competitors; get familiar with them. Recognize what differentiates your brand from theirs and focus on enhancing these qualities. This way, you’d keep your business a step ahead of its rivals and also make your brand unique and irreplaceable to your customers.

  1. Find your Unique Brand’s Identity

Courtesy: Unsplash

Every company primarily exists to make a profit, but only truly great ones go a step further to fulfill a brand promise. Getting an exciting brand promise would help you communicate your brand’s mission in the market and motivate you to create a brand that can help you achieve these goals.

Companies like Tesla have successfully built a brand that promises to preserve the environment. Coca-Cola’s brand focuses on inspiring happiness, and BMW’s brand is pumped on creating the ultimate driving machine. 

But before crafting a great identity and an exciting brand promise, you’ll need to establish your brand’s elements, and the easiest way around that is by categorizing the key elements of your company into:

  • Big Ideas: What are your company’s core ideas?
  • Brand Values: What personal business values and dreams motivate your brand?
  • Brand Story: What events inspired the birth of your brand? Storytelling is the easiest way to warm the minds of your audience towards your brand.
  • Benefits: What specific need do you fulfill for your customers?
  • Emotions: What powerful emotion(s) do you want your audience to experience?
  • Value Proposition: What’s your promise to your audience, and why are you different from your competition?  
  1. Get a Premium Brand Name

All your efforts could go down the drain if you fail to find the perfect name for your brand that’ll help it stand out.  

Getting a premium name is a priceless resource that your company can’t afford to miss because it’s an amazing way to introduce your company into a crowded market and quickly grab your customer’s attention.

Great names are short, creative, and unique. They can be the difference between the success and failure of your business.

Companies like Tesla, the leading electric car company, spend nothing on paid ads thanks to its powerful brand name. And if you want to get a great brand name quickly, then use a powerful business name generator.

  1. Build a Social Media Community

Courtesy: Unsplash

The pandemic successfully accelerated our move online, and today, customers are looking to build strong relationships with their brands there.

So don’t fail to grow your audience using popular platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn while also releasing regular content like blog articles, email newsletters, and virtual events.

This would help you engage with your audience, build deeper connections with them, and get feedback that’d boost your brand.

During the pandemic, 90% of businesses used social media to connect with their audience, and the results kept these businesses afloat through the darkest times of 2020. 

All that Matters is Your Brand

Your brand is the essence of your business, its voice, and its identity. Greatness in business only begins after you’ve started building a solid brand identity that’ll survive the test of time. 

Author Bio

Grant Polachek is the Head of Branding at Inc 500 company, the worlds #1 naming platform, with 30,000+ customers from early-stage startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation.

How to do SEO in YouTube: The Techniques and 5 Essential Tools

How to do SEO in YouTube: The Techniques and 5 Essential Tools

Using videos in your marketing strategy, whether you are a freelancer, a medium-small company, or a large and very structured company, is perhaps the pillar on which to build the foundations of your digital marketing.

It is a real trend in very strong growth, already for some years, to be honest. But it does not stop growing, which is why implementing the use of the video format, today more than ever. YouTube videos are a must if you want to avoid losing ground to your competitors, but also and above all to sell more!

Why SEO is important for YouTube?

Today YouTube is the second most visited "website" in the world: a giant and a real "search engine". It is owned by Google, which incidentally holds the record of the most used search engine ever. In other words, YouTube is the second most used search engine in the world, just to understand. That's why YouTube, like Google, requires that the content you publish is optimized through what is called SEO for YouTube.

What is SEO in YouTube: the basic techniques

We would like to share with you various techniques, from the most obvious to the lesser-known, to create a successful channel and place your videos at the top of the YouTube search results.

Techniques that can be quickly summarized as:

  • Insert the main keyword in the title
  • Enter the main keyword plus the related ones in the description
  • Rename the video file using the exact keyword
  • Rename the video thumbnail using the same keyword
  • Say the keyword several times during the video, especially in the first 30 seconds
  • Insert tags directly related to the keyword
  • Insert hashtags within the description.

These are factors that YouTube considers important but not really fundamental for SEO positioning. 

The main ranking factors on YouTube

Total time watched 

It is the main and the most important factor. If you think of YouTube as a company whose purpose is to produce profits, you understand well that its final purpose is to entertain users on the platform as long as possible to show them more advertising. Because that's exactly how YouTube monetizes. The more we are able to keep users glued to our videos, the more YouTube will reward us. 

Audience Retention

It is another very important factor, which indicates the percentage of video viewed by each user (therefore the average among all users). This parameter indicates the degree of interest in a particular video, such as soft tutorials, food, education, etc.

Session Time

The session time corresponds to the time each user spends on YouTube after viewing one of our videos. YouTube does not care that the user necessarily spends time on your channel. If your video pushes users to further investigations, YouTube will reward it (The principle of "watching time" also applies here).

CTR or Click-Through Rate

This is how often viewers watched your YouTube video after seeing it in search results. The more times people click on your video after seeing an impression, the more chances you have to accumulate viewing minutes and feed the Watch Time metric.

Channel Authority

YouTube seems to be a rather democratic platform, in the sense that it does not consider the number of subscribers to a channel to be extremely fundamental to give organic visibility to its videos. However, in certain terms, YouTube distinguishes an authoritative channel from a channel that is not, taking into account factors such as:

  1. Creation date (age of the channel)
  2. Consistency in publications
  3. Number of brand searches (how many types the channel name directly in the search bar).

In this practical guide on how to do SEO on YouTube, we will focus on how to do good keywords research. Read on if you can't wait to start getting your hands dirty!

How to do an SEO Keyword Research for YouTube

Just like Google SEO, video optimization also starts with thorough keyword research.

In this step, it is crucial to find the most relevant keywords to your niche and the keywords that users use to search for a comparable product or service to yours.

We will also see the most useful tools for our purpose, but first, let me tell you something that seems obvious but is not. 

The most important keyword research tool of all is, guess what, the brain. The real step after obtaining the data is the correct interpretation of the data. Not for nothing, Google and YouTube have always emphasized the importance of what is called "search intent", or the reason why a user performs a certain search on the web. You, for your part, must transform yourself into a sort of psychologist, train the brain to enter the minds of users to try to give them the right answer to the intentions of the research, rather than to the research itself.

5 Tools for SEO in YouTube

Let's move on to the tools, and here is a list of 5 tools to do SEO on YouTube.

  • Google ADS: One of the most trusted tools for this online business because it provides tons of keyword variations along with competitiveness rates based on the top search terms you enter. The free version offers you an inaccurate but still powerful data estimate. To have more complete data available, you must have spent at least $ 1 on advertising on Google ADS. Well, I'd say it's a bargain, right?
  • Google Trends: This is a great tool for analyzing search trends and comparing keywords based on their popularity. It is very useful to give you an idea of what is happening in your reference product sector at the moment. The search tool shows you how the monthly number of searches changes over time and estimates the popularity of the keyword in a given geographic area. Google Trends is also very useful when you have found a list of keywords and want to compare them to each other in terms of popularity. 
  • Answer The Public: This tool provides a free basic version and a paid PRO version. Just provide the argument, and the tool itself will generate all the explorations of the keyword (which the tool is going to fetch directly from Google), expanding it for the different user search intentions.
  • YouTube Analytics: A tool integrated with every YouTube channel, it allows you to know exactly what users type to search for you and for which keywords your video is positioned. YouTube Analytics offers you great ideas to optimize existing videos or to create new content.
  • VidIQ: It is a freemium extension for browsers and YouTube, widely used by brands and creators of video content. VidIQ helps to understand the reasons why your competitors' videos are successful, to identify factors that make videos viral, to analyze the engagement rate. It provides you with the search volumes of the keywords on YouTube, which are the most used tags, and helps you in the construction of the right title and the right description.


SEO on YouTube, from a purely technical point of view, is relatively easy. But the hardest part of video SEO is engaging your audience. Just think there are YouTubers with millions of subscribers who never bothered to apply SEO optimization techniques to their videos. They have gone viral because of making themselves known to a vast audience for the simple fact of knowing how to entertain, involve and thrill people. If you're looking for how to download YouTube videos for personal reference, then you can follow this guide.

Anyway, with the basic techniques, 5 SEO tools and appealing content, you will definitely be able to push your channel towards infinity and beyond!