What direction of Big Data to choose and what prospects do newbies have?

What direction of Big Data to choose and what prospects do newbies have?

Today, more and more companies are involved in Big Data and find the best way to hire big data experts. I can single out two reasons for this:

It's easy to create large amounts of data. Even if the company does not have a significant number of customers or transactions, you can always increase the granularity. For example, save and analyze every mouse movement of the site users.

Big data analytics is paying off, and it becomes increasingly difficult to compete in almost any market without this approach.

Since everyone deals with it, we need specialists who will work with it. The number of tasks, opportunities and platforms for the development and application of Big Data projects is only growing. This means that specialists in working with big data are becoming more and more in demand.

Tasks for beginners

There are many tasks that require serious expertise and are very narrowly focused. There are projects on which only experienced professionals work. But for beginners, there is also plenty of work, because most of the tasks are typical (but no less time consuming). For example, you need to find the correct join of two tables, add several columns to a table, or change the type of columns in tables.

Such tasks arise quite often and do not require a lot of expertise. But it may take some time to agree on changes in production and to accept work. Some tasks require expertise only during the preparation of the plan. Then they can be passed on to a beginner by providing him with instructions and explaining the main features of the system used.

What are the areas of Big Data and what do different specialists do

If we talk specifically about Big Data, then all tasks can be divided into 3 areas:

  • data analytics;
  • development of applications for processing;
  • building machine learning models.

Projects usually start with an internal or external customer - a request comes from a business unit with a more or less formalized need. For example, it is necessary to reduce customer churn or choose the most suitable tariff for each customer, or generally understand how we can automatically manage loyalty.

Once a request is received from the business unit, analytics begins. You need to answer the following questions:

  • On the basis of what data should the task be solved?
  • How do you access this data?
  • Is it consistent?
  • What result should we get in the end?
  • Is there a technical feasibility of such an implementation?
  • Will the proposed solution exactly meet the customer's needs?

All these questions are answered by an analyst. Its main tools are mail, communication, and manual database queries. Manual requests are those that are not put into production for regular launch. Working closely with business units, a data analyst is the link between decision makers and technical executors of any business idea in Big Data.

Development of applications for processing big data

A data engineer is often paired with a data analyst. This is the second direction of Big Data. Data engineers are also called big developers.

Often their task is to put some kind of business logic on production rails. Those set up transformation or integration so that everything is done regularly, without creating problems and data loss. At the stage of obtaining a task, engineers often work with analysts.  Analysts translate business logic to the developer, draw up technical specifications for him and introduce the developer into the business context of the functionality being created

In general, the set of tasks for a data engineer can be defined as follows: write an application or script that will work like a clock without human intervention for a long time.


The UX of the Ideal Enterprise Application: 3 Key Challenges and Their Solutions

The UX of the Ideal Enterprise Application: 3 Key Challenges and Their Solutions

Why should we strive to create the perfect UX for every enterprise application? Research shows that every dollar spent in UX generates $ 100 in revenue, and 90% of users stop using the app due to poor performance. There are other issues as well, such as a lot of ads and slow loading times, but that's not what we're going to talk about today.

Striving for perfect UX design is essential for the good of the app and its users. And the best way to do this is to understand the biggest problems and fix them. More information on this topic: https://fireart.studio/enterprise-web-application-development/ .

Here are the top 3 tips to help you with this:

Objective 1. Provide users with what they need

When developing an enterprise application, it often happens that the designer focuses on aesthetics and vibrant features, rather than an intuitive and user-friendly user interface.

You want users to enjoy exploring your app and find its aesthetics pleasing, but it's important to remember that functionality is paramount. Users will spend hours interacting with the application, be it CRM, billing system, or whatever.

So how do you fix this? To determine which features are most useful or necessary, you need to analyze user behavior.

  • Test the app with a variety of users to see how convenient it is for those who have not used a similar product before. How easy is it for them to navigate? Can they figure out how to find certain features?
  • Ask how the design of an enterprise application affects the user experience. Does the dashboard colors seem too harsh, causing eye strain? Is the workspace well organized and is the button layout for smooth operation and navigation? Try to find a way to make the presentation of your application attractive and not distracting.

Objective 2. Do not ignore feedback and correct mistakes

The best SaaS products are built on a deep understanding of the goals, concerns, and expectations of the user. This means doing extensive testing and inviting users to resolve issues that may cause problems in the future. This also applies to SaaS web design or SaaS products for small businesses.

Building enterprise applications is hard work. A lot of hard work. And hearing someone say you did something wrong is incredibly difficult.

It is very important not to let pride influence your work. Leaving glitches or irrelevant design elements in the final application just because you don't want to fix them is a big mistake and can get expensive.

How can you fix this?

  • Encourage team collaboration and transparent communication. This is to ensure that no one feels intimidated and does not hesitate to ask questions. If designers and developers are free to express their opinions, the work will be more efficient. This will save everyone time and reduce negative user reviews.
  • Be smart about UX design. Leverage real-time feedback and adapt to changes as needed.
  • Remember, if a user encounters shortcomings in your application and gives feedback, this is a great opportunity to improve it. Subsequently, you will have a greater impact on the market.

Objective 3. Protect users from over-selection

You create only the most practical and necessary features and get user feedback. Otherwise, you run the risk of creating a product with more elements than required. And that can lead to poor UX.

How to understand which elements are superfluous:

  • Check out all the add-ons you make to the enterprise app. Analyze user behavior to see if new features and options are actually being used.
  • Determine why you don't need any unused items. Try to see if they can be customized to provide more value to users.
  • Remove those elements of the application that do not affect the user experience, and make sure that their absence will not affect the performance of the product as a whole.

The versatility and performance can help users to accomplish a large number of tasks. But failure to overcome the above problems will lead to bad experiences. Follow these tips and take steps to ensure a higher standard of enterprise UX development, or contact Fireart for help.


4 Web Design Principles And Practices For Guaranteed Lead Generation

4 Web Design Principles And Practices For Guaranteed Lead Generation

Whether you have a big or small business, it’s essential to use your online presence to market to your prospective customers and generate more leads. While elements such as email marketing, social media, and internal blogs are all critical aspects of the inbound marketing process, creating an aesthetically pleasing and functional website must be your main priority as it’s vital to generating leads.

Lead generation is attracting potential customers to what your business offers. By having a well-optimized and responsive website that’s efficient and appealing, your website can generate leads, providing you with the connections and contacts you need to grow your business.

But, how can you design a website for guaranteed lead generation?  The best solution is to work with a reliable web design service provider with years of experience and expertise in generating leads. Basically, there are some web design practices and principles that can help you get leads for your business, and these include the following:

1 Add Visuals Whenever Possible

If your potential customers visit your website and only see walls of text, they’ll less likely to browse your website. So, once you work with a good website developer, one of the crucial web design practices is to add visuals.

Visuals may help break up text on your website and make it easier for your target audience to digest information. And, when your visitors have a better browsing experience, they’ll become your company’s leads.

To get the best results from adding visuals to your web design, here are the tips to follow:

  • Use Infographics For Data Presentation – If you want to highlight facts regarding your products and services, or have complex data sets, infographics are an excellent visual option to showcase that information. You may use infographics to present statistics, facts, and so on.
  • Use Quality And Original Photos – Most businesses would try using stock photos on their websites as a quick way to add visuals. Although it’s a good idea, it’s much better to use original and quality photos for your website. These don’t only create a personal experience for website visitors, but they also make them feel closer to your business.
  • Create Videos To Explain Complicated Topics – Another thing to consider when designing your website to improve its engagement and lead generation rate is the use of videos. You can use them to showcase your offerings, help your audience learn about your business, and explain some complicated concepts.

Visuals may also help boost your website’s user experience and keep your target audience engaged. If you want to achieve your lead generation goals with your web design, never hesitate any of the above visuals.

2 Use White Space On Your Website

One of the web design elements that have always been taken for granted is white space. Negative space or white space is the void of background around all of your images and text.

Whitespace is also essential for lead generation. It’s because white space ensures your potential leads won’t feel overwhelmed with the different web design elements once they browse your website. It also lessens the clutter on your website.

Unfortunately, whitespace is something that most website owners find challenging. Therefore, it’s wise to work with a professional web design company to help you meet your unique web design needs.

Web Design Homepage Internet layout Software Concept

3 Have A Clear Content

When it comes to content for your website, you need to be clear. If possible, avoid using industry jargon and get rid of the phrases and words that make it more challenging for your audience to understand your company.

With that in mind, ensure to take advantage of usability testing. If somebody who’s never heard of you comes to your website and doesn’t know what you do, you might want to rethink how you approach your content creation and the way you want to convey your message.

To maximize your website content, always focus on your company’s buyer personas. The best solution to this problem is to answer their questions, resolve their concerns, and show how your business can help them.

4 Add Call-To-Action (CTA) Buttons And Links

CTAs are an essential part of website conversion and digital marketing. Such buttons and phrases encourage viewers to take action on your site, whether that’s contacting a representative for more details, signing up for email newsletters, and making purchases. Regardless, they’re all crucial for lead generation and must be expressed appropriately in all of your web pages in various ways, including separate buttons and in-text links.

Conclusion

Web design is crucial for any website. As a matter of fact, your preferred web design has an impact on whether your website will be successful or not. If you want a website that’ll drive more traffic and gain more leads, better keep the above web design principles and practices in mind. Once you implement them correctly, it won’t only make a difference in your lead generation goals, but it may help your business grow.


Complete Guide on How to Launch a Powerful Marketing Campaign

Complete Guide on How to Launch a Powerful Marketing Campaign

Every business needs to have a set of plans when it comes to growth and betterment. A plan can help you in accessing the market potential and then working according to the requirement and goal. While there are many companies that do not follow any plan, which results in a huge downfall of clients and fewer returns on their investments. 

Keeping aside all the plans, we are here going to discuss the most important aspects which you can consider when planning a marketing campaign. The reason why we are emphasizing a marketing campaign is that marketing is the only way that you can use it to reach out to potential customers. So now without any further ado, let’s take a look at the guide to help you plan a powerful marketing campaign. 

Points to Follow During Marketing Campaigns

Here are some of the pointers which you can follow for creating a powerful campaign. 

  1. Create a Plan 

Just like every other campaign, you need to create a route map or a plan that you will follow throughout the campaign. If you go without the plan, you can either get stuck in the middle of nowhere or you can divert from the real objective. Creating a plan is a must that you have to follow and keep accessing the progress. 

While creating a plan, you need to include goals, metrics, and tactics which you will use the campaign to reach the max audience and get the best conversion rates. The goals can be set as primary and secondary targets that you wish to achieve. After every short-term goal achievement, you can access the progress and change the plan according to the requirements. 

Apart from this, the plan will include all the research and ideas which you have thought of for reaching the target. At every checkpoint, you can check the progress and effectiveness of the plan. If required, you can change depending on the response and return. You can even use project management tools for planning. However, if you are a beginner, you might face issues and failures but that is okay as everyone faces setbacks. You just have to adapt the changes and implement them on the plan. 

  1. Build your Marketing Funnel

A marketing funnel can help you in identifying potential customers. Someone who visits or enquires about your products or services isn’t actually your potential customers in a broader perspective. The customer who shows real interest after reading and knowing the product is the real potential customer which you need to target. 

The funnel will help you in converting all the interested people who visited your website or to the funnel. It will increase the number of visitors and campaign respondents. While working on the funnel, you need to keep in mind that the data you offer to the viewer should be correct and appealing. 

  1. Set up Tracking before you Launch

Tracking is also very important because without results, exams are a waste. Similarly, without tracking all the effort on marketing campaigns is waste. So before you start the campaign, you need to keep track of all the progress, conversions, and visits. There are various tools that can be used for tracking like Google Analytics. 

The most important aspect which you need to track during the campaign is ROI. Return on Investment or ROI is used to measure the revenue or the earnings generated with the investment you did. For example, if you invested $500 on ads, then you need to set a goal of earning more than $500. If you fail to earn more than what you invest, then you need to change the strategy. 

  1. Promotion of the Campaign

Promotion is another very crucial aspect that cannot be ignored. Without promotion, you can never reach new customers or potential customers. You will only be targeting the old customers who may or may not convert to the product again. So for getting new customers, you can promote the campaign on various channels and platforms. 

You need to check the presence of the target audience on various platforms and according to that, you can run the promotions with filters to get the desired audience. While running a promotion, you need to assess the performance and the ROI as it is the base. If the impact or the return is below average then you need to change the strategy and look for the alternative’s platforms or filters. 

  1. Review and Learn 

After completing the steps and campaign, you can just wait for the results. Depending on the result, you can modify your next steps. It is not necessary that you will always get positive results from the campaign. So to keep track of the performance, you need to keep checking short-term goals and the expected performance. If it matched the expected performance then you did a great job. If not, then you need to improvise. 

You should learn and note down all the mistakes you have made along with all the positive pointers which helped the campaign. For the next time, you can consider the good parts and improvise negatives. With time you will get an idea of how things go and then work accordingly. 

Final Thoughts

A marketing campaign can be a deal-breaker for any company as you can get new customers. Depending on your budget, you can expand the number of people you wish to target. After you are ready to run a campaign, consider the above-mentioned steps/ pointers so that you push the campaign towards the positive side. That was all from our side in the guide, and we hope that we have helped you in launching a great marketing campaign. If you have any questions or doubts, you can contact us or drop them in the comments section below. We will try and help you with every query you have related to a marketing campaign.


How to Improve Network Technology For Your Marketing Agency

How to Improve Network Technology For Your Marketing Agency

As a marketing agency, you are constantly seeking the best solutions to help your clients achieve their most important business goals. Your creative team relies on technology every day to communicate both internally and externally, and the digital platforms you use to present your solutions are essential to the success of your business. Data is everything when it comes to communicating on these digital platforms in order to transfer information efficiently both internally and externally. 

Any disruptions to your network can cause not only headaches for your team, but also can seriously affect your ability to meet deadlines and achieve success with your clients. Consider that investing in network management tools can help you avoid disruptions to your data network, enhance network security, and help you better understand how your network is performing on a broad scale. Here are several ways this technology can help you optimize your marketing agency's business to meet the needs of your clients:

Improve Email Security

As a marketing agency, email is how you carry out important correspondence with your clients and your internal team every single day. Email also provides a way to stay in front of clients regularly by sending them information about your agency that specifically pertains to their business needs. You may even use email marketing tools to help automate the email experience while still providing that personal touch. Considering the importance of email and the potential for security breaches, utilizing an information technology management system for your network can ensure that all of your email correspondence is secure and threats are prevented.

Monitor Web Software Efficiency

Today there are a number of web software tools available to help you improve the success of your marketing agency. Everything from the number of website clicks to the number of social media engagements is trackable, and web analytics tools can help deliver the most useful information to understand where you are being most successful. Live web chat software tools can help dramatically increase the number of people who visit your website by allowing you to answer questions from prospective clients and direct people to your most important services. A management system for your information technology network is the best way to keep these features running on your network with the highest efficiency possible. By using this tool, you will be able to identify and fix errors on your network before they become a problem.

Optimize Project Management

In this digital age, staying on top of deadlines and workflow can be a challenge. Project management software can help your team communicate effectively and deliver amazing results to your client by optimizing your workflow. This kind of software works by giving you one central location to manage everything from deadlines, deliverable expectations, tasks, teammate availability and schedules, all in one place. You also have the opportunity to add clients directly to the project management software so they can add comments for your team to address in real time. This technology is such a game-changer that it is critical to keep it online, and by managing your network you can prevent costly issues and downtime with your project management software.

Enhance Graphic Design Program Use

Graphic design software is something that your team uses every day to design everything from social media posts to flyers. Many of these programs offer a multitude of graphics and images as well as interactive animations for digital use. You can even match colors of graphics and images to the colors of your logo, creating consistency across all of your most important content. Considering how reliant your team is on these programs, keeping them running smoothly and proactively preventing any disruptions to your network is an important consideration, and an information technology system management tool can help.

In today's fast-paced world, investing in technology to manage your information technology network is an important way to keep your marketing agency ahead of your competitors.


Ethics in Marketing: What Responsibilities Accompany the Power of Analytics?

Ethics in Marketing: What Responsibilities Accompany the Power of Analytics?

In the modern economy, business analytics is one of the most important processes marketers can employ. Business analytics is the act of exploring and studying data to draw out actionable business insights. In marketing, this means unprecedented understanding of an audience that can in turn lead to higher revenues and a greater ability to adapt.

But like with all power, analytics comes with responsibility. Marketing professionals have a duty to remain ethical in their exploration of customer information. Here, we explore what exactly these ethical responsibilities are and why ethics in marketing is an integral aspect of success.

Transparency

When it comes to data analytics, transparency is an especially relevant aspect of ethics. Digital businesses, marketers, and commerce professionals have an ethical responsibility to use data transparently, even when it isn’t legally mandated. 

Transparency is what terms of service agreements and many marketing laws are all about. This quality in the world of data collection and analytics cannot be understated as it ensures that your customers don’t feel betrayed or used by the marketing process. To operate in the global marketplace of data, you’ll have to adopt transparency as a core tenant of your marketing strategy. It is required by the GDPR, after all.

The General Data Protection Regulation (GDPR) is a legal standard enforced on digital commerce in the European Union. It makes transparency a responsibility of any business that plans on collecting and implementing a data analytics strategy that uses EU customer information. 

Since the first thing you’ll want to do after identifying a target market is to collect information on your audience, having a transparent plan in place is a must. Even if you don’t plan on doing business in the EU, the GDPR is a great guideline to follow regarding your data responsibilities. So make a plan that follows GDPR transparency standards, then publish that plan for your customers to see.

Intention

Next, digital marketing professionals have a responsibility to be intentional with data use as they prepare an analytics strategy. It is bad business to use resources in acquiring all kinds of customer data only to not end up using any fraction of it. The more careless and haphazard your analytics strategy is, the more you put your customers and business at risk for no reason.

Instead, your data strategy should be planned, organized, and honed to produce actionable results while safely and ethically using the data you assemble from your customer base. This means developing a strategy across all your methods of collecting target marketing data, deciding what metrics will be used in what analytics processes, and implementing a plan for securing that data. 

For instance, don’t assemble information on the geographic distribution of your customers if you don’t have a plan for using that data in targeted location-based marketing campaigns. You’ll spend too much money storing that data on either internal servers or third-party cloud systems while failing to act on immediate potential.

By being intentional with your analytics, you naturally put your business and your customers in a safer position. This makes it easier to act on the next primary responsibility that comes with data analytics.

Protection

Any business that collects consumer information has a responsibility to then protect those customers from fallout in the event of a data breach. The cost of identity theft, for instance, averages $1,000 per incident for the victim. For your business, the toll of a data breach will be even greater. 

The average data breach costs a business $3.92 million in both direct and indirect damages. The direct damages are the ones that stem directly from the breach itself, such as the cost to resolve the incident or regulatory fines. The indirect damages come later, through lost business due to a damaged reputation.

By using analytics, you take on the responsibility of protecting the data you store and all those that might be identified from that data. Digital marketing insights from customer data can help you grow your business, but analytics will do more harm than good if you fail to protect data properly. This requires that you follow cybersecurity best practices while applying helpful security tools.

Here’s what you need to help you protect sensitive customer data:

  • Strong password and digital hygiene
  • Websites protected with Secure Socket Layers (SSL)
  • Virtual Private Networks (VPN)
  • Employee training against phishing and social engineering
  • Firewalls and endpoint network protections

Honesty

With a secure system for managing your data, your next point of focus must be on maintaining honesty and integrity regarding the data you collect and what you do with it. Today’s world is plagued by all kinds of misinformation and viral falsehoods being spread around on the internet, and especially on social media. As marketers utilize these platforms, they must make an effort to use data analytics honestly. 

Ethical target advertising depends on honesty. False claims unfortunately are the basis of many pay-per-click (PPC) ads, suggesting various kinds of miracle weight loss and health solutions (“Doctors hate her!”). These tend not to churn up that much business, much less customer loyalty, and can even result in legal consequences. 

To avoid misinformation in data analytics, find sources you can rely on, compare your data with your industry, and consistently test your results. Running on faulty data — or sharing data you know to be incorrect — will more often than not come back to bite your marketing efforts. 

Promoting Fairness in Data Analytics

With these four major ethical responsibilities of using analytics in marketing, you can promote a fairer digital marketplace. This means an expansion of opportunities through new markets. Whether you learn of a new niche through customer research or you spread your marketing into the EU through GDPR compliance, these opportunities can only exist in a world in which consumer data is used safely and ethically. 

Build a marketing analytics strategy that adheres to these responsibilities. As a result, you’ll be better prepared to scale your marketing into new territory while securing customer loyalty. 


How to Prioritize Acquisition, Identity, and List Growth this Holiday Season

The holiday season is the busiest time for retailers across all industries -- and it’s the perfect time for you to find new ways to reach your customers and continue to grow your subscriber base. 

You’re likely already planning holiday-themed campaigns and emails, but have you thought about how you can prioritize your customer acquisition, identify, and list growth during this time of year? 

Now more than ever, potential customers are visiting your site to see if you have the products they’re looking for to complete their shopping list. If you play your cards right, you can convert them now and keep them as customers all year round. 

In this article, we’ll provide you with tips on how to improve your efforts in all three of these areas. Then we’ll share eight marketing platforms to help you manage it even more effectively. 

So what are we waiting for? Let’s dive in!

Acquisition Strategies That Will Help You Attract New Customers

Customer acquisition is an essential part of your marketing plan. It’s the process of attracting new customers and then convincing them to buy your products. 

Focusing on improving your customer acquisition is important because you’ll likely find yourself plateauing when it comes to increasing sales and revenue without a steady influx of new customers. 

You can acquire customers through almost any channel you’re already using to reach your audiences. Whether social media, email marketing, display advertising, or other channels you’re present on -- they can all work to improve your acquisition strategy. 

While you can focus your acquisition strategy on one singular channel, bringing them together will improve results. 

It’s been shown that retailers who engage shoppers in email and SMS marketing can drive increased affinity with 30% higher customer lifetime value, 15% more orders, and 10% higher average order value. 

Let’s look at a few ways you can work to prioritize your acquisition efforts this holiday season. 

Tips to Improve Acquisition This Holiday Season

Who doesn’t want to attract new customers during the holiday season? The answer is no one. 

This is the busiest time of the year for most retailers and presents a great opportunity for businesses to attract new customers and increase sales. 

Customer acquisition is a big part of this process. If you don’t have a plan in place to reach new audiences and do it in an effective way, then you’re likely losing sales to your competitors who already have a plan in place.  

But no need to worry. These three strategies are a great way to get started building an effective acquisition strategy for this holiday season. 

Personalize Your Acquisition Efforts

It’s no secret that personalization works in marketing, and that’s no different when it comes to customer acquisition. Customers now expect that companies understand who they are and use that information to create personalized experiences curated just for them.

Knowing your customers and personalizing their experiences from start to finish is an important element in your marketing strategy. Finding ways to create a personalized experience from the beginning will help improve your acquisition strategy and keep your customers engaged throughout the entire journey. Image courtesy of DataFeedWatch Blog

That’s why finding ways to add personalized touches into your acquisition strategy will go a long way with your new customers. 

It can be a bit more challenging to find ways to personalize your acquisition efforts simply because you most likely don’t have much data on these new customers -- but it’s not impossible.

These are a few examples of how you can build personalization into your acquisition strategy

  • Adapt to the needs of your customers 
  • Improve product pages to match the needs of your target audiences
  • Integrate live chat and support options on your website
  • Encourage sign-ups with extra sales and discounts 
  • Target your local markets 

Using personalization in every customer journey stage, starting with the acquisition stage, will provide you with a higher return on investment and increase your sales this holiday season. 

Create High-Quality Content That Provides Value to the Customer

Another great way to attract more customers is by creating high-quality content that provides value to the customer. 

For many shoppers who are in the very early stages of their purchasing journey, they may not be looking for a specific product quite yet. When someone is just in the discovery phase of the purchasing journey, they’re just starting to look for products that meet their needs. 

During the holiday season, that could mean researching the best gift to get their father-in-law or the hottest toys for five-year-olds this year. 

To reach these customers, you need to create high-quality content that will attract them and drive them further down the sales funnel. By sharing different types of content with these audiences, you’re providing them with something of value based on their needs and giving them solutions. 

Going back to the example of a customer researching the perfect gift for each of their loved ones, you could create comprehensive gift guides for each audience. That will give them some gifting ideas and allow you to share and drive sales to specific products that you already know people love. 

Of course, this strategy doesn’t have to be limited to the holiday season and can be implemented all year long. Just always keep in mind that the content you create needs to be high-quality and provide your customers with some sort of value. 

Identity Strategies That Will Help You Get to Know Your Customers Better

Once you’ve attracted and converted your new customers, it’s time to get to know them better -- this can be done through a customer identity strategy. 

Customer identity is the idea of bringing all of a customer’s behaviors and interactions, both online and offline, together to better understand who they are and what they want. This allows companies to make better marketing decisions and improve customer interactions. 

We talked a bit about how you can customize your acquisition strategy already. This is the next building block in that process. Once you have acquired a customer, you need to continue tracking and understanding their needs to continue providing them with the best possible experience. 

Let’s look at a few tips that will help you get started with improving your identity strategy this holiday season. 

Tips to Improve Customer Identity This Holiday Season

Having a huge customer database is great -- but if it’s filled with unengaged audiences, it won’t get you very far. On the other hand, if you have a little smaller list with highly engaged, loyal customers, then you’re headed in the right direction. 

To determine what types of customers you have in your subscriber list, you need to learn who they are through customer identity strategies. With this insight, you can build stronger customer experiences personalized to each individual’s identity needs. 

A Seamless Omnichannel Customer Experience

More and more customers are moving towards an omnichannel buying experience. Knowing this means you need to understand how they use and interact across all of these channels -- then use that data to create highly personalized experiences. 

Most of your customers are shopping through more than one avenue. Less than 30% of people shop only online or only in the store. That means you need to track and understand your customer needs across various channels to really understand who they are. Image courtesy of Okta

Gone are the days of someone simply waking up one day, deciding they need a new TV, then walking into a store and purchasing it without doing their research. Of course, there are still a few exceptions to the rule -- but for the most part, consumers are taking their time and researching products before purchasing now. 

While that does present the challenge of determining how you will reach your customers, it also provides you with the ability to create a seamless omnichannel experience that can attract them to your products. 

Giving customers a simple, easy way to access your marketing content across various platforms is a great way to improve this omnichannel experience. Whether that means building comprehensive advertising strategies from one to the next or making it simple for people to save passwords for a quick login process -- it all improves their experience. 

As a customer moves through these different channels, you can track their behaviors and identify their shopping habits, personal interests, demographics, and more. 

The more you know about the identity of your customers, the better omnichannel experience you can create. And the better your omnichannel experience is, the happier your customers with content and interactions with your company. 

Create Loyalty Strategies to Drive Even More Personalization

Building a loyal customer base is the ultimate goal for companies. Loyal customers continue to choose your company over the competition and are telling their friends and family about your products. 

Loyalty programs are a great way to encourage customers who love your brand to spend more with your company and share their positive experiences with friends and family. It’s a great way to foster a relationship and find new ways to provide even more personalized experiences for these customers. Image courtesy of PeertoPeer Marketing

Having loyalty strategies in place will help you identify who these brand evangelists are and tap into their data insights to build even more personalized experiences for them. This will result in even higher engagement with these audiences and improve their customer experience with your company. 

Understanding their identities will not only allow you to keep them engaged and interested in your products but also help you find other new similar audiences. Tapping into the wants and needs of your loyal fanbase can help you identify lookalike audiences that may also love the products you’re selling. 

List Growth Strategies That Will Help You Reach New Customers 

Growing your subscriber list is something you always want to be focusing on, but it’s especially important during the holiday season.

By tapping into the holiday shopping frenzy, you can encourage new audiences to subscribe to your list. Once someone new has subscribed to your list, they’ve given you consent to connect with them regularly -- it doesn’t just have to be holiday sales and promotions. 

That’s why you’ll want to work to develop a solid list-growing strategy to attract more subscribers while people are ready to buy. 

Let’s look at a few ways you can start to grow your subscriber list this holiday season. 

Tips to Grow Your Subscriber List This Holiday Season

As with anything in marketing, there are tons of different ways to approach your list growing.

Use Popups to Attract New Subscribers 

As more people visit your website, why not use that platform to increase your subscriber list? 

Your website can be prime real estate and one of the most successful places to reach new audiences interested in your products. So if you’re not planning to use this channel in your list growing efforts, you’re missing a huge opportunity. 

So how do you do it? Website popups.

Adding popups to your website is a great way to increase list growth. They will grab a user’s attention and provide audiences with all the reasons they should join your subscriber list. Image courtesy of ConvertFlow

There are various ways you can use popups on your site to grab people’s attention and encourage them to subscribe to your list. Here are a few examples of website popup types:

  • Exit-intent popups that appear when someone is about to leave your site
  • Popups that engage shoppers with a game like a wheel of fortune
  • Multi-step forms that give the shopper multiple chances to subscribe
  • Popups that provide the shopper with a special offer or discount 

Popups are a great way to grow your subscriber list because they stop the customer in their tracks and tell them exactly the benefit of subscribing. Some of the highest-performing popups average around a 9.2% conversion rate, meaning people engage with these elements. 

Give New Subscribers a Special Coupon

This one might be a given, but it’s one of the best ways to attract new subscribers, especially during the holidays -- so we have to mention it. 

Email, SMS, or any other channel your audiences need to subscribe to will all be the same. Customers are most interested in receiving information about coupons and sales, so why not offer them to get started? Image courtesy of Hubspot

When someone sees a coupon for the products they’re interested in, they’re much more likely to provide their email or phone number. This is especially true during the holiday season when people are trying to save a little extra while they find all the perfect gifts for their loved ones. 

By providing discounts and coupons as an incentive for people to subscribe to your marketing channels -- you can almost guarantee you’ll get more conversions than any other strategy. 

Just make sure that those offers are worth the customer’s time. A 10% off discount might not be enough to entice them to provide their personal information for many people. Figure out what percentage of your customers react to most and run with that as a way to grow your subscriber list. 

8 Marketing Platforms to Help Make Managing These Strategies Easier 

When it comes to managing all of your marketing campaigns, the best thing to do for your sanity is to invest in a reliable marketing platform. These tools provide you with everything you need to automate your process and provide your customers with a more personalized experience at scale. 

The challenge can be finding the one that’s right for your needs. Some focus on one specific channel, some have advanced marketing technology, and others let you bring all your marketing efforts together into one place. 

To find the right platform for you, you’ll need to identify your main goals and find the tool that fulfills those needs. 

In this section, we’ll take a look at eight platforms you’ll want to consider as you look for a marketing tool to make your holiday campaigns easier. Each has its unique capabilities, but each one is a great option to help you make the most out of your marketing efforts. 

  1. Listrak

Listrak is an integrated digital marketing platform used by retailers to create, manage, and execute marketing strategies across various channels. It’s the perfect tool if you’re looking to create highly personalized, cross-channel marketing strategies that tap into advanced technology like AI and predictive technology. 

The Listrak platform has everything you need to get to know your customers on a more personalized level, from acquisition to loyalty. With this tool, you’ll easily be able to manage all of your marketing strategies and provide your customers with the best experience possible. Image courtesy of Listrak

Platform Highlights: 

  • Easily develop cross-channel marketing campaigns that have sophisticated multi-stage, non-linear journeys and 1:1 real-time interactions across various channels
  • Get to know your customers with a unified 360° profile and customer insights to help you understand each customer on an individual level
  • Automatically react to customer interactions with behavioral-based triggers to keep content engaging and relevant to their needs
  • Integrate identity resolution that increases conversion rates for anonymous visitors and grows your subscriber list with their Growth Xcelerator Platform 

Available Marketing Channels

  • Email
  • Social media
  • Web
  • SMS/MMS messaging 
  • Mobile push 
  • Direct mail

Pricing: Pricing is customized and based on specific business needs, you’ll need to contact a Listrak representative to learn more about your pricing options. 

  1. Customer.io

Customer.io is an automated messaging platform that helps businesses. You’ll control and build more flexibility into their data-driven messaging strategy. This platform is an excellent option for any business looking to elevate its messaging efforts while understanding customers on a deeper level.

Get to know your customers by their real-time actions and behaviors. Then, with the help of simple workflow tools, you can create customized experiences that move each customer through their own personalized journey. Image courtesy of Customer.io.

Platform Highlights: 

  • Use their segmentation engine to narrow down the audience for each message you send to ensure it’s timely and relevant based on the audience group
  • View individual customer profiles to understand each person on a deeper level better and create customized experiences based on their needs
  • Easily create customized workflows that seamlessly move your customers from one stage of the purchasing journey to the next
  • Send more personalized messages by using the Collections capabilities that tailor content for each person with ease

Available Marketing Channels

  • Email
  • Push notifications
  • SMS messaging

Pricing: There are two plan options available, the Basic plan starting at $150 per month and the Premium plan that starts at $995 per month. Pricing does increase based on the number of profiles you have. 

  1. ActiveCampaign

ActiveCampaign is a customer experience automation platform that allows you to connect with new customers, grow relationships with existing ones, and drive increased revenue. This platform will make it easy to create customized experiences for your audiences through automation, personalization, and more. 

ActiveCampaign provides you with one centralized dashboard to manage all of your marketing automation needs. It can all be done from developing customized workflows that move users through a personalized journey to tracking and understanding customer insights. Image courtesy of ActiveCampaign

Platform Highlights: 

  • Easily automate your marketing efforts with a drag-and-drop automation building tool that allows you to build workflows within minutes
  • Build customized segments to group similar audiences together and provide personalized experiences at scale
  • Create sign-up forms to grow your subscriber list, learn more about your customers, and develop trigger campaigns based on engagements 
  • Track the entire customer lifecycle to understand your customer attribution better and identify exactly where each customer came from

Available Marketing Channels

  • Email
  • Landing pages
  • SMS messaging 
  • Social media 
  • Web personalization

Pricing: There are plans available for multiple business types, including B2C, B2B, and Ecommerce. Pricing for each plan is based on the number of contacts you have. The plan options for B2C customers include the Lite plan starting at $7.50, the Plus plan starting at $35 per month, the Professional plan starting at $79.50 per month, and the Enterprise plan starting at $139.50 per month. 

  1. Omnisend

Omnisend is a marketing platform that is made for businesses in need of an eCommerce email marketing, SMS, and automation tool. If you’re looking for a platform to take your email and SMS marketing to the next level while continuing to grow your subscriber base and learning more about your audiences -- look no further. 

Easily grow your subscriber base with popups and simple signup forms. These will allow you to reach new audiences and continue to learn more about the customers you already have to improve their customer experience. Image courtesy of Omnisend

Platform Highlights: 

  • Drive increased sales by creating campaigns that are designed to win back lost customers through abandonment campaigns
  • Segment your audiences based on their shopping behaviors and other relevant data points to improve personalization and targeting 
  • Grow your subscriber list with popups, landing pages, signup boxes, and wheel of fortune games to keep people engaged
  • Track campaign success to learn more about what’s working, what’s not, and how you can improve in the future

Available Marketing Channels

  • Email
  • SMS messaging

Pricing: Pricing for this platform does vary based on the number of contacts you have. There are three plan options available including the Free Email plan, the Standard Email plan starting at $16 per month, and the Pro Email & SMS plan starting at $59 per month. 

  1. SendinBlue

SendinBlue is a marketing platform that is designed to help grow your business through the marketing and sales tools you need. With the help of this platform, you’ll easily be able to connect with your customers and provide them with the most relevant experience to keep them engaged and coming back for more. 

Get to know your customers through their data and interactions with your brand. From there you can start to build more personalized experiences that they’re more likely to engage with -- increasing your chances of landing more sales. Image courtesy of Sendinblue

Platform Highlights: 

  • Connect with your customers on the channels they’re most engaged with to get your message across at the right moment
  • Improve personalization with marketing automation tools, transactional messages, segmentation, and more 
  • Grow your subscriber list through customized landing pages and signup forms to convert site visitors 
  • Track campaign success and report on real-time statistics with reporting tools that will help you improve your marketing efforts

Available Marketing Channels

  • Email
  • SMS messaging
  • Chat
  • Inbox

Pricing: Pricing is based on the number of emails you plan to send monthly. The four options available include the Free plan, the Lite plan starting at $25 per month, the Premium plan starting at $65 per month, and the Enterprise plan that is customized based on business needs. 

  1. Autopilot

Autopilot is a marketing automation platform that provides you with all the tools you need to create customized experiences for your audiences at scale. This platform is a great tool that allows you to reach your customers via email and build customized experiences to move them through their purchasing journey. 

Easily create personalized experiences for your customers based on their real-time interactions and behaviors. This will allow you to connect with them with more relevant content, which will lead to increased engagement and higher sales down the road. Image courtesy of Autopilot

Platform Highlights: 

  • Visualize your automation efforts and customer journey mapping with an easy canvas tool that allows you to drag and drop everything into place
  • Easily sync information from your CRM platform to better understand your customers and use existing data to create personalized campaigns
  • Continue to grow your subscriber base by capturing new leads from your website, app, or blog, and then get to know them better with strategic nurturing campaigns
  • Build customer experiences that are designed to create repeat buyers and loyal customers 

Available Marketing Channels

  • email

Pricing: There are multiple options available, including the Silver plan costing $49 per month, the Gold plan costing $149 per month, the Platinum plan costing $249 per month, and customized plans for businesses with more than 10,000 contacts. Additional add ons are available as well. 

  1. Drip

Drip is a marketing automation platform for eCommerce businesses looking to improve their email and SMS marketing efforts. With this tool, you can focus your efforts on connecting with your audiences through these two channels and continue to drive increased sales revenue.

The better you know your audiences, the more targeted your marketing campaigns can be. By identifying specific actions and interests of each of your audiences, you can easily build personalized experiences by dynamically pulling relevant content into the message. Image courtesy of Drip

Platform Highlights: 

  • Easily create and send personalized emails that include things like dynamic product recommendations to increase sales 
  • Send your messages to the right customer at the right time through customer data insights and tools like trigger campaigns and more
  • Grow your subscriber base with the help of popup forms that are so simple to create you won’t need to deal with any coding
  • Get to know your customers on a deeper level with segmentation and then create campaigns customized for each audience group

Available Marketing Channels

  • Email
  • SMS messaging

Pricing: Pricing is based on the number of contacts you have in your subscriber list and starts at $19per month for 1-500 contacts, increasing monthly from there. 

  1. GetResponse 

GetResponse is a marketing tool that will provide you with everything you need to send emails, create pages, and automate your marketing efforts. This tool has everything you need to connect with your audiences on a personalized level and make the process simple for your team. 

The more you know about your customers, the more personalized experiences you can provide them with. GetResponse helps you collect all of this data and put it into action to attract, engage, and convert your customers. Image courtesy of GetResponse

Platform Highlights: 

  • Convert new subscribers with automated welcome emails and turn them into loyal customers through nurturing campaigns
  • Add personalization into each of your messages with the help of robust customer data insights 
  • Build personalized customer journey’s based on real-time customer interactions that move them towards completing a purchase
  • List management tools will help you reach new audiences and continue to refine to better understand the people already on your list

Available Marketing Channels

  • Email
  • Website builder
  • Web push notifications
  • Live chat
  • Paid aids

Pricing: There are four plan options available for this platform, including the Basic plan starting at $15 per month, the Plus plan starting at $49 per month, the Professional plan starting at $99 per month, and the Max plan with customized pricing. Prices do change based on the size of your subscriber list. 

Make the Most Out of This Holiday Season

There you have it! The holiday season is the perfect time of year to focus more on your customer acquisition, identity, and list growth. As more people visit your website and learn about your products -- you have the opportunity to convert them into purchasing customers and maybe even loyal fans. 

Don’t let this holiday season pass by. Start planning how you’ll tap into the busiest time of year and make the most out of your customer acquisition, identity, and list growth efforts. 


How To Launch A Breakthrough Business Idea

Today, one of the most frequently asked questions is: Where to get big breakthrough ideas? It is relevant for both existing companies and startups. There is no simple answer, but you can start by searching, improving your methodology. Here are some ways to do this effectively, such as fintech software development.

Start with yourself. Any businessman considering a new project considers himself the # 1 customer. Netflix came into existence after founder Reed Hastings wanted to rent a movie one Saturday night. The equally famous Uber story spun when two young men unsuccessfully tried to hail a taxi in Paris.

There are dozens, if not hundreds, of examples where personal experience has become the key to finding new ideas. So think for a moment: what annoys you as a customer, what are you spending too much time and effort on? Pixar somehow remarked: “You know, we just wanted to see a great children's movie with our family, but we couldn't find one. So we decided to shoot our own. "

So start with yourself, you can find the real diamond in personal experience.

What annoys you as a customer?

Talk to hundreds of clients. When you already have an idea that you want to work with, think about which people you can help. To do this, talk to potential clients, ask: what makes their life unbearable? Do it with your colleagues. Discuss what answers you got, single out one or two of the biggest problems, and build a profitable business around them with software development company.

Someone will say: "Wow, with a hundred people at once - it's a lot of work!" No problem. But here's an excellent test for an entrepreneur: if you don't have the energy and inspiration to communicate with potential customers, will you have the perseverance and determination to go the hard way and take thousands of more steps to build your business?

Draw a map of pain points. Check how well you know and understand your client. Look through every detail of what he has to go through in his experience: where are the delays, where are the unnecessary costs, what frustrations or anxieties he may be experiencing?

A classic example: the book world before Amazon. Previously, you had to spend a lot of time to go to the store, find out that the book you wanted is not there, order it, and then wait a few more days, and so on. But Amazon came along and made it easier.

By the way, like all big startups, the company did not stop there, continuing to look for new opportunities to make life easier for its customers. This secret weapon is microscopic detailing of everything the client goes through.

Netflix has a similar story. Reed Hastings, on paper or mentally (it doesn't matter), mapped the pain points every step of the way of someone who wanted to rent a movie to watch at home. As in the case of Amazon, he constantly wondered: what else could be simplified, how could it be improved? And he practices this approach every day.

Have an idea for a startup? Do not rush to rejoice

When you know who you want to be most useful to, draw a map like this. This will help you speed up your search for a great business idea.

Let me add that this is not a ready-made recipe that needs to be followed 100%. The current tips and tricks should help you develop your own way of finding ideas. American businessman Thomas George Sttemberg spent about a year looking at retail before focusing on the idea that grew into the Staples office equipment supermarket chain.

Take a look around. And now we come to the fourth dimension, which can help find your idea for a truly great business - this is imitation, following. Look around, consider other good initiatives, and ask yourself which one you can develop and improve. What ready-made ideas in Europe, USA, Israel or China deserve to be reproduced? After all, one of the paradoxes of the modern hyper-competitive world is how little good imitation is.

Think who is # 2 after Amazon, SpaceX, Tesla? Competition always makes a business stronger, the only way you can give your customers more value.

Have an idea - no money

Imitation is a good way, but not the most effective one. If you look closely at companies that use borrowed business models in their start-up positions, you will see that they often radically improve the initial idea. Let's take a look at Didi Chuxing (the Chinese equivalent of Uber). They studied the Uber experience and then asked themselves: how to improve this business design? What happened in the end? They have developed a comprehensive metropolitan area system that includes private cars, taxis, corporate vehicles, car exchange, public transport, intercity buses, urban transport, and bicycles. Uber is a great idea, but Didi made it so much better!

All four of these points are a great start for your search.


Top Digital Marketing Analytics Tools

Top Digital Marketing Analytics Tools

If you’re starting a business, you’re likely searching for methods to get an advantage over your competitors. In order to achieve success, you’ll need a solid marketing plan and access to the most effective tools used by any digital marketing agency.

Luckily, analytics solutions give detailed information about your present marketing performance and the channels responsible for the outcomes obtained. They assist you in determining what is effective and what isn’t in your business. They contribute to developing your marketing tactics, allowing you to get better outcomes in the future.

That’s why it’s critical to establish marketing plans and be very clear about your goals and how you intend to assess their performance. Only this way, you can get the best out of every penny you spend for paid aids.

The following data will be captured and tracked by marketing analytics tools concerning your marketing campaigns:

  • Information about website visitors
  • Data on customer contacts / events
  • Data on the performance of paid campaigns
  • Data on customer purchases
  • Email marketing statistics

Let’s start with essential digital marketing analytics tools and move on by explaining their features per tool.

#1: Google Analytics

This special analytics tool is a straightforward and completely free website analytics tool from Google. You may use it to monitor website traffic, determine where your online visitors are coming from, how they found your website and the length of time they spend on your website, among other things.

Additionally, Google Analytics may be connected with other tools such as Google AdWords and Google Data Studio to examine your marketing data more in-depth. As it is time-consuming to design and track new conversions, and Google Ads analytics are helpful to polish your ads strategy and increase your quality score.

#2: SEMrush

SEMrush is a marketing analytics application that enables you to monitor your competition. It may help you outrank your competitors in search results and provides an easy tool for people to watch their competitors’ social media profiles, brands, and so on.

Additionally, you may use it to monitor your brand. SEMrush includes an analytics report that details the keywords your rivals are utilizing in their AdWords advertisements. So, you can use it to examine the keywords you want to employ in your ad campaigns to determine their competitiveness.

This tool also provides data to improve your SEO indicators, starting from keywords and ending with links. It’s an excellent tool for marketers that want to boost their search engine traffic and keep an eye on their rivals. 

#3: Hotjar

Hotjar is a web statistics and visitor monitoring tool that enables marketers, product managers, and user experience designers to better understand how a website is being used – and how it can be enhanced. Each session recording details the user’s browsing and navigation activities, including pages visited, clicks, taps, and mouse movements. 

After you’ve specified your precise objectives, utilize the filter to dig down to a subset of sites, locations, and devices to ensure that you’re examining only relevant sessions. In this way, you can track how your visitors act on your website or landing page through ad clicks.

#4: Yandex Metrica

Yandex Metrica, a prominent online analytics tool in foreign markets, is comparable to Google Analytics in many respects. Yandex offers a free platform that includes session recording, heat maps, click maps, form tracking, and custom reports.

It has an easy installation procedure and similar capabilities to Google Analytics, but with added features to analyze user activity. Yandex Metrica enables you to set up to 100 objectives per site and to track as much data as necessary for an indefinite length of time.

#5: Hootsuite Ads

In minutes, not hours, you can quickly develop and test hundreds of Facebook and Instagram advertisements. Additionally, it is a social advertising listening and analytics platform that enables fine control over placement, timing, and bespoke audiences to increase conversions. It tries to save you from wasting another dollar on ineffective advertising. 

As a consequence, you may swiftly and effectively reallocate money from low-performing advertising to high-performing ones. Following that, you can easily export social ad metrics to Excel and create customized PDF reports for sharing. 

#6: SocialBakers

Socialbakers is a set of analytics tools that contains all of the essential resources you’ll need—multiple profile tracking, key performance indicators, competition information, and automated reports.

Apart from analytics tools, Socialbakers provides tools for publishing and improving content, finding influencers, digital persona mapping, and social media customer service. You may use this section to determine audience attitudes regarding your campaigns based on their reactions and interactions.

#7: Google Ads Grader

WordStream’s Adwords Performance Grader or Google Grader enables you to quickly and securely assess the quality of your Google Ads account. After the program has audited your account, it will provide you with a thorough report outlining your account’s strengths and shortcomings.

This digital marketing analytics tool might assist you in determining which account components require more attention. This tool is entirely free to use. These software and service choices can help you leverage online advertising to achieve tangible business results on Google, Facebook, Instagram, and Microsoft Ads.

Concluding Thoughts

Using the appropriate digital marketing tools at the right moment is critical if you want your business to be successful. If you’re looking for success in digital marketing, we believe this list will be a valuable resource. It’s essential to monitor your progress when it comes to marketing. In the end, investing in marketing tactics blindly is pointless if you don’t know if they succeeded or not. 

Get data and insights on many aspects of your marketing efforts with these special analytics tools, from social media to your website to evaluating actual marketing effectiveness and examining your rivals.


Role Of SEO, Which Factors Affect RankRole Of SEO, Which Factors Affect Rank

Role Of SEO, Which Factors Affect Rank

Ever since the first website was created, search engine optimization, or SEO, has been an integral part of marketing. It is now a vital component for small business success. Even larger companies are making it their strategy to rank higher on Google, Yahoo!, and Bing by making their company website more visible to potential customers who might be searching through those sites with keywords related to their products or services.

SEO is a great way to increase traffic and visibility. It has become a valuable tool for businesses to have their sites be more visible, thus creating higher traffic to their site. This means having a better chance of catching the eye of potential customers. But SEO is not something you should do in haste or without any research since many factors can affect your page rank.

SEO is no longer just about keyword density or meta tags; there are many other factors that can affect your ranking in the SERPs (search engine result pages). Content, social media marketing, link building, and website design all play a crucial role in achieving top rankings. In this blog, we will talk through these factors and how they affect your performance and ranking in the SERPs.

Content is the key

The first thing that Google considers when it ranks a web page is the quality of its content. The algorithm used by the search engine to rank web pages takes into consideration factors like content freshness, relevancy, and popularity. The content of your web page has to be compelling enough to engage potential customers and win over them to take action (whether it is to make a purchase or fill out their details in your lead capture form).

The content on your web page has to be long enough to provide customers with the information they need or convince them about why they need what you are offering. It should contain not only keywords but also include information that can help solve problems or answer questions. Just make sure that it is not full of fluff and filler words. Keep it clean, simple, and to the point.

Keywords 

Keywords are the centerpiece of SEO. They are an important element to be included in your web page content because this is what helps Google know what your site is all about and how it relates to the search term being used by potential customers searching for your product or service. Without the right keywords, your web page might not be able to rank well in the SERPs.

Keywords are also pivotal for your meta tags and meta descriptions. Just make sure that your keyword density will not jeopardize the user experience. Create content for your target market, not for your keywords.

The best way to find out which keyword you should use is through keyword research. Once you have determined which keywords are related to your business, include them in your content. It would be best to use your targeted keywords or keyword phrases several times on the web pages you want to rank high. 

Note: Consider using Google's keyword tool to determine which keywords you should use and how often to include them in your content. 

Page structure and website design

The manner you structure the pages on your site is an important ranking factor as well. Structuring your pages in a user-friendly and SEO-friendly way is essential to achieving top rankings and improving user experience (UX). Your navigation menus should provide an avenue for users to find the content of interest. You need your site to be easy to navigate so that it will not frustrate potential customers.

Another essential factor that affects SEO is website design. While it doesn't directly affect your rankings in any way, good design is necessary if you want to achieve top rankings and build customer confidence. Make sure that when potential customers land on your site, they will find it appealing and easy to navigate.

Backlinks from other websites 

Backlinks are important, but you need to be careful not to spam sites with irrelevant links that don't provide any value for the reader. It's a good idea to get links from other websites that are related to your niche, which will provide value for the reader. The more backlinks your site has, the higher it will rank in search engines.

Google needs to find out if quality sites link back to you and what value that link holds. If other websites keep on linking back to you, then you have a good chance of ranking high in search results. One way to earn good backlinks is through guest blogging on another blog site in your niche.

Social media presence

Not only does social media help you establish credibility and authority, but it can also help you connect with customers and potential clients. Social media platforms can help you be more visible and relevant in the eyes of search engines. You can use Facebook, Twitter, Instagram, or Pinterest to make announcements about your site or business. They are also the perfect avenue to provide updates about what you are offering.

Having a social media presence can increase customer engagement, brand awareness, and website traffic. In other words, social signals from likes, shares, and tweets can affect your rankings.

Mobile optimization

If you're going after mobile users, then you should have a responsive design so that every visitor has an optimal experience on their device of choice. You need to make sure that your site is optimized for all devices so that you will not lose any potential customer who is searching on their phone, tablet, or desktop computer.  

Google rewards mobile-friendly web pages with higher rankings. If you have a non-responsive design, Google might drop your ranking. According to Statista, 80.76% of the world’s population owns a smartphone. You don't want to fail to benefit from the traffic that mobile devices can provide.

Site speed

A fast-loading website ranks better than a slow-loading one, and Google takes the page load time of your web pages into consideration when ranking them. If you want your site to rank high, then consider the speed of your web pages. 

Time is valuable. If your website takes time to load, you might lose potential customers who are looking for an alternative website to fulfill their needs. Slow loading times will discourage people from visiting again, so make sure everything loads quickly.

Note: You can implement Google's PageSpeed Insights tools to find out where there are optimizations that need to be done on your web pages.

To get the most out of your SEO, you need to have a firm grasp of these factors and how they can help or hurt your website. Yes, many other factors can affect your ranking, but making these seven factors the foundation of your SEO, you can be confident that your website will get the page rank you deserve. Whether you're a newbie or an expert, we hope this blog post has been helpful.

Which factor from this article do you think has been most influential in affecting your SERP ranking? Let us know by commenting below!