An introduction to marketing with Google+

An introduction to marketing with Google+
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Google+ is Google’s own social network, enabling brands to build relationships with prospects, customers, and other businesses Similar to other networks, you can share information and images, promote yourself as an individual and, if used correctly, Google+ can be a powerful social media marketing tool. The importance of Google+ should be assessed on an individual basis, as it is based on your unique appeal. If it is thought to be of benefit to your brand, it should be used as part of your overarching social media strategy. What is Google+? Google+ is Google’s flagship social network, allowing users to connect easily and often, through interests and friendship. It’s not an independent service – instead, it is integrated and connected through all Google services as part of the ‘ecosystem’. Interactions with individuals or companies are based on profiles or pages. Here is a useful example created by Google to share tips and hints on using Google. Understanding Google+ In many respects, Google+ is more of an ‘information network’ than a social network. Facebook was created to connect with friends and socialize, and LinkedIn to connect professionals, whereas Google+ is to find others with similar interests. Social networks generally come in two forms: asymmetrical and symmetrical. Symmetrical social networks require two users to be ‘friends’ or fans of one another before they can connect. Examples of symmetrical social networks include Facebook and LinkedIn. An asymmetrical social network allows someone to follow someone else without them having to follow back in order […]

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