Being a digital marketer isn’t easy. It involves a lot of planning, a lot of knowledge, and a lot of prioritizing. With so many competing demands, there’s no doubt that you could use some help. Luckily, in this day and age, no matter what your needs are, there’s probably an app to help you meet them. There is essentially not a single aspect of digital marketing that can’t be helped by a mobile app. They can not only make you more efficient in your day-to-day work, but also help you strategize, collect and analyze data, and stay connected with your team. Here are 7 of the best available for download right now.
There’s no doubt that social media has become a major plank of any marketing strategy. It can be time-consuming, though. You need to post on several different accounts using different apps or web-based access. For each one, you may need to slightly alter the content to make sure that is appropriate for that channel. It’s complicated, and might involve a lot of going back and forth between accounts.
That’s where Hootsuite comes in. With this app, you can post to your major social media accounts without having to switch between them. Whether it’s Facebook, Instagram, LinkedIn, or Twitter, you can schedule your posts and make sure they release at the most opportune times. With the paid version, you can have multiple team members access the platform, and the ability to schedule more posts than the free version.
Let’s face it, we are not all graphic designers. If you are part of a small team that doesn’t employ one, then Canva can be a life saver. It offers templates for posting to social media, creating pamphlets, or pretty much any type of marketing materials. You can customize everything to your colors and insert your logos and images.
One of the best aspects of Canva is the ability to have the proper sizes for social media posts. It clearly marks which templates are appropriate for FB header images, and which are for posting, for example. That way you don’t have to employ the “try and find out” method when you are posting. You will know that your images will fit and view properly every time. Sure, you could hire a graphic designer, but why bother when you have Canva?
When it comes to marketing, there is nothing more valuable than a method that reaches as many people as you want in an instant with a plus 90% open rate. That is just what SMS marketing offers. Text messages are perfect for disseminating information to a large group of people. However, you certainly don’t want to sit down and type everyone’s mobile number into your phone.
With MessageMedia you can get help with all things SMS. You can send out to your entire distribution list or just an individual if you want. You can create contact groups and schedules as well. All this is done through the app so that you don’t have to type in numbers, and you can send out information quickly right from your phone.
Marketers need to have professional-looking images and photos in their content. However, not all of us have the photography skills to do that naturally. Not only that, but marketers also don’t’ tend to have the time to spend editing photos to make them look slicker. Even with a high-quality camera, it takes training, talent, and practise to make every photo look professional.
Snapseed offers the ability to quickly edit photos to get them ready for posting and displaying. It goes well beyond the standard photo editor options on your smartphone so you can add details, edit unwanted sections, and place filters if needed. This app won’t make you a professional photographer or editor, but you might fool people into thinking you are.
Managing Yelp pages has become a must for any digital marketer. There is a lot to manage, from visits to your profile, to customer leads and reviews. Plus, for SEO it is always good to make sure that your information is up to date at all times. With the Yelp app, you can do all of this quickly and easily directly from the app. You can get notifications for reviews and contacts, answer questions and concerns, and manage your profile information and photos.
Video is the most important type of content for today’s social media. It is the most engaging, the most easily digested, and it disseminates information in an efficient way. Marketers need to be producing video and putting it out into the world. However, if you don’t have a background with it, video can be hard. Recording is one thing, but editing is something else completely.
With Quik, you can learn to quickly edit videos to get them up on your channels. There’s no need to stitch clips together, as you can easily blend them, add music, and apply filters. If you are looking to make recap videos for events or product launches, or just need to get something out in a hurry, Quik will let you do that.
You need to put links in your content, but sometimes text links are long and ungainly. With Bitly, you can shorten those links and even brand them. This means that you will get more clicks, and you can better track the terms that are leading to those clicks. Bitly offers excellent analytics so that you know what is engaging your audience.
You can easily connect your social channels and your SMS efforts, and everything will display in one dashboard for you. You can add team members to the account as well so that everyone can stay connected and have access to click data and engagement metrics.
There’s no need for a marketer to spend valuable time on things that can be handled easily. It’s already difficult enough to plan out individual days and large campaigns. By using marketing apps, you can be more efficient with your time and improve your return on investment for everything you do.