When Amazon went public in 1997, Jeff Bezos laid out his strategy in his famous letter to shareholders. [ * ]

20 years later, Amazon is the fourth most valuable brand in the world, 7th largest website and king of eCommerce (check the top 10 sites in the world for organic visibility and you’ll know what I mean). We’ve already written about Amazon’s genius marketing tactics and strategies here , so in this article I’m just going to go deep on one, maybe one of the most important drivers of the company’s success: SEO .

In fact, SEO is a major business driver for almost every retail brand. And after giving it some thought, I figured it’s as interesting to look at those who chase the king as learning from the king himself. So, I analyzed the 50 largest online shops for SEO tactics that stand out. The awareness of advanced SEO eCommerce tactics is pretty low and many people think you can’t beat Amazon. That’s not true. You just need to know how. In my research, I looked explicitly for advanced tactics .

There are tons of “introduction”, “101” and “basics” articles about e-commerce SEO but there’s no advanced guide. So if you’re new to SEO this article might not be for you. I looked for sites that do something outstanding in SEO. This is what I found. Beating Amazon With Customer Service Content And Featured Snippets Click here to view original web page at Advanced Ecommerce SEO Tactics You Can Copy