A starter guide to creating webinars

A starter guide to creating webinars
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Webinars are great for generating quality leads, building trust with an audience, reaching more people, and converting more leads into customers In an increasingly competitive market where consumers get hit with content from all sides, webinars allow you to offer them more value than other, more traditional forms of online content (blog posts, infographics, etc.). According to research from the Content Marketing Institute , 43% of B2B marketers use webinar platforms and 55% use webinars as a key content distribution vehicle. Ascend2 , meanwhile, has found that webinars are the second most effective type of gated content resource for lead capture purposes, trumped only by download offers and Demand Gen Report has found that along with research reports and emails, webinars are the most effective tactics for lead nurture. If you’re looking to get started with this powerful content format, read on for a comprehensive guide to creating webinars: What do you want to achieve? Before planning or creating a webinar , think of what exactly you want to achieve with it. For example, webinars can be used to: Educate your audience : product demonstrations for existing and potential customers, or other educational material Generate leads and build your email list : people are much more likely to give their name and email in exchange for a webinar; in fact, 79% of B2B buyers said they would give their personal information for a webinar in according to Demand Gen Report) Establish authority and credibility in your niche : showing […]

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