No matter how friendly and supportive your customer service is, if it’s not fast, you will lose customers. People are getting increasingly impatient with slow customer service, which comes as no surprise when you take into account the fact that the average response time for requests on social media is 10 hours. Things are even worse with email customer service where the average response time takes over 12!
So how can you prevent this from happening to your business? It’s simple: use live chat. Implementing live chat software for customer support allows your customers to contact you in real-time and talk with customer service agents while browsing your website.
Not only is live chat the most convenient type of customer service out there, but it’s also actually 100x faster than any other digital service channel. There are several benefits of having a highly efficient customer service. According to The American Marketing Association, B2B companies that use live chat see a 20% increase in conversions, on average.
Other advantages of using live chat include higher sales, reduced support costs, and restored customer confidence, to name a few. To find out what other benefits live chat can offer your business, take a look at the infographic below by The Website Group.