72% of Brits haven’t heard about GDPR

72% of Brits haven’t heard about GDPR
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Wake up and smell the coffee!  This law will be in place before Brexit!

In the lead up to the GDPR regulation, YouGov researched consumers’ attitudes towards the new rules and data privacy more generally. Although the regulations were announced two years ago, YouGov’s Omnibus research shows that almost three quarters (72%) of British adults haven’t heard of GDPR. However, two in five (40%) have seen something in the media about “changes around rights individuals have with respect to their personal data”. For context about how this level of awareness compares to other notable announcements, almost eight in ten (79%) have seen something about the “sugar tax”, while 57% have heard about changes to the state pension age. The public’s attitudes to data privacy in general Yet this lack of knowledge does not mean that consumers are not concerned about their privacy. Instead, it seems they are resigned to the issue being out of their control. More than half (55%) think that people are so used to giving away their personal data and information that reversing that trend would be almost impossible, and 58% believe that they feel they have no choice but to hand over personal data in return for products and services. When it comes to specific examples of sharing personal information, almost all respondents (96%) either don’t read all website terms and conditions, privacy policies or cookie consents or only read some of them. However, consumers are wary of giving away too much about themselves. Eight in ten (80%) try to limit the amount of personal information they either put […]

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