National Law Review Legal Publishing Marketing is about connecting with your target market in the right place at the right time. Today, those connections are made online; hence the term, “digital marketing.” The modern law firm deploys a number of online strategies to meet their goals for lead generation, lead conversion, brand awareness, and building a deeper relationship with prospects and clients. Here are 7 ways for you to optimize your law firm’s digital marketing strategy:
#1: Prioritize substance over style. The thing about technology is there is always something shiny and new to attract attention, making it easy to lose sight of the prospect you want to target. But if you are going to succeed at digital marketing, you must make your target market the center of everything you do. Focus your efforts first on building a better online mousetrap that will enable you to generate and covert leads; then worry about getting eyeballs on it.
#2: Update your SEO regularly. Google makes tweaks to its algorithm over 500 times a year, so industry experts recommend you update your SEO at least once every three months. Scrutinize your keywords, cull the poor performers and optimize the best performers to make your firm as discoverable as possible. #3: Utilize blogging to generate leads. Every post you create adds one more indexed page to your website, which improves your chances of discovery by prospects.