6 top tips on how to grow your subscriber list using pop-ups and lightboxes

6 top tips on how to grow your subscriber list using pop-ups and lightboxes
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A discussion of best practices for email capture using popovers The question on every marketer’s lips if they’re considering a implementing a pop-up or popover for capturing email addresses or promotions should be: Will using a pop-up help us achieve our goals as well as keep our customers happy? In this article I will focus specifically on using popovers to drive subscribers – here are a few top-line tips on how to get started on achieving the right balance between your marketing objectives and customer satisfaction. Access Expert Member resource – Lead capture and audience profiling module In this topic we’ll give you a structure to review and improve the types of insight you collect which will enable you to develop more relevant web and email personalisation to encourage conversion to sale. Access the Lead capture and audience profiling 1. Consider your audience Your potential customers don’t care what conversion rate you want, what targets you’re trying to meet or when you need to achieve them by. They care about their own experience and what’s in it for them. Think about why they’re on your site in the first place and what might make them want to give you their details and come visit you again. The Content Marketing Institute have taken heed of this and really highlighted the benefit to the customer – focusing on what it is they’ll get in return for signing up, as well as using some very compelling Social Proof to encourage you to […]

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