Social media has become an integral part of almost everyone’s life. People use it for many purposes: for fun, to keep in touch with friends, to be aware of what’s going in world or maybe for educational aims. And for businesses, also, it is becomes a tool to reach the audience directly and know more about their preferences. Today, almost everyone is on Facebook. It is the most used social media, and can be a good source to promote your brand. In this article we offer some effective Facebook marketing tactics that can help you gain more audience for your content.
Timing is Important
Having an interesting content is very important, but there is something which you have to consider in order to get more outcomes. It is: definitely timing. It goes even without saying that posting the right content at the right time will be more beneficial. It is highly important to know when your target audience is most active on Facebook, so that you avoid being ignored by customers. If you are an international band with followers from different corners of the world, try to know the best time that will be effective to be noticeable for most of the audience. On average, the best time to post is 1–4 p.m., when clickthrough rates have shown to be at their highest. Specifically, 12–1 p.m. is prime time on Saturday and Sunday.The worst times are weekends before 8 a.m. and after 8 p.m.
Have a Recognizable Profile Picture
A captivating profile picture is the first thing that can catch audience’s attention. Take into consideration that this Facebook marketing tactic is vital, as you will never have the second chance to make a first impression. This is why it is so crucial to have a good and recognizable profile picture. Having your logo on the profile picture is also a good idea, as it will make it easy to instantly recognize your brand and unique enough to be preserved in customer’s mind. Page profile pictures are square and display at 160×160 pixels on your Page. Also you can think of some creative ways to make your profile picture and cover photo more go well together. Note that changing your profile picture very often will show instability and won’t build trust among customers.
Start Discussions With Your Followers
Discussions have always been and are continuing to be the main way to gain public’s attention. Discussions allow everyone on the project to exchange ideas and give feedback. They let you leave comments, send replies from your email or even make a task from a discussion. Social media is initially made for connections, so by using Facebook you can also make good outcomes for your brand. Open discussions and ask your customers about your brand: what offers do they have, what they like about you company, Ask oftentimes what they would like to be changed . Also, generating polls is a accepted way to show your interest towards your clients.
The idea of getting something totally free is very intriguing today, and even if someone is not interested in your company, contests have the power to make people visit your page and be aware of the products or services you offer. Always make sure that the posts participants share are public, otherwise it will not have the efficiency you needed. The awards for the winners will not cost too much money to your business, if we compare it with the popularity it will bring to your brand. Also, the prizes should be from your own industry, something your clients would like to buy from you. Facebook contests can build loyal relationship with clients and get so called ambassadors for your brand. Likes and shares will be essential for public awareness, and due to this Facebook Marketing tactic you will be able to increase the company’s email list.
Make More Engaging Content
Share pictures with texts on them. It is not a secret that this is an era of videos and pictures, and the possibility that people will read long texts is very low. That’s’ why sharing pictures with very catchy texts on them is effective. You can use the ‘Tag a friend who” tactic to get more and more followers for the brand. People like this because it is funny and entertaining,also Facebook tagging links a person or page to something you post. It increases the chance to get more likes, because the person who is tagged mostly replies a comment or at least like that post. This Facebook marketing tactic is one of the growing tendencies nowadays, and it surely can provide good results in case of its appropriate usage.
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Original article published here