5 Reasons Why Social Media Influencers are the Future of Digital Marketing

5 Reasons Why Social Media Influencers are the Future of Digital Marketing
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Whether you’re scrolling past pop-up advertisements on a smartphone app, clicking through promoted products on your Amazon account, or laughing at cheesy late night infomercials; branded content touches almost every area of your everyday life. In a world where connectivity is a prerequisite for both personal and professional success, marketing is impossible to escape, and modern consumers are bombarded with ads daily. In the face of constant media barrage, people are simply tuning out the noise and focusing on their interests. A 2016 marketing report from Salesforce ended with the dire prediction that “consumers are now immune to traditional advertising and marketing strategies”, while a Forrester survey from the same year revealed that only 40% of digital advertisements are viewed by real humans. Edelman’s annual Trust Barometer puts matters into an even clearer perspective, consumer trust in traditional media is at an all-time low and trending downwards. So, how do businesses connect to increasingly cynical audiences in a marketplace where attention is worth its weight in gold? Influencers Are the Key to the Digital Marketplace Over the years, brands like Jenny Craig , Calvin Klein , and Pepsi have used celebrity endorsements as an integral part of their overall marketing strategy. While these multimillion dollar partnerships can still be highly effective under the right circumstances, most movie stars and singers are not able to engage audiences past a few initial videos. For example, in 2015, Emirates Airlines released a series of TV spots starring Jennifer Aniston to help spread […]

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