Getting the right audience on your website greatly determines how successful, or better still how much money you make from your online business. It is the number 1 key to online success.
The Importance of Website Traffic
Website traffic is both an important indicator and driver of business growth. It can help you to:
- Generate more leads and revenue growth
- Measure your marketing efforts
- Gather insight about your audience demography to make informed marketing or business decisions
How to Get More Website Visitors
There are billions of websites currently running on the internet and probably thousands of websites providing same or similar service as you. Though that seem to be a lot of competition, however, you are not on the internet to attract all visitors but people in your target audience which could be identified by age, location, interests, etc. Below are some simple ways to increase the amount of traffic that you are getting to your website.
Forum posting simply means writing new threads or replying to old one in forums and bulletin boards in order to get good inbound links to your website or blog. The way to go about it is to first research for top forums or bulletin boards in your country, sign up on a number of them and start getting involved by posting new topics or answering old ones. Top 50 forums to get quality inbound links to your website is a good place to start. The rule of thumb that ensures good success here is to engage moderately and in a sincere manner and avoid spamming. Many forums and bulletin boards has moderators that can ban you temporarily or sometimes permanently if they suspect that you are not on their platform to genuinely contribute.
The importance of blogging to traffic generation cannot be overemphasized. I always encourage new website owners to have a blog page on their websites. A blog page is you’re your own bulletin to the world. There you post on topics you think might be helpful to your visitors. For example, an insurance firm can have a blog page that provides insight into different kind of insurance policies of the firm, new government laws and policies, etc. Apart from the fact that it bring visitors back to your website, it also position you as an expert, a leader in your industry. Another thing to note in blogging is your responsiveness, i.e. you must be swift in providing answers to questions from your visitors.
Optimize Your Website
Website optimization has become a buzz word such that it is on the lips of every business owner. While many have heard SEO, majority still do not understand what it truly means and how to go about it. Simply put, Search Engine Optimization is practice of increasing the quality and quantity of traffic to your website through organic means. Optimizing your website is in two phases; on-page optimization and off-page optimization. Optimization your website the right way would inevitably lead to increase in your website visit while being overly aggressive about your optimization techniques might get you penalized by search engines.
Getting online relevance fast is usually important for new websites and one of the ways to get immediate traffic from search engines is through paid advertisement. Paid advertisement is the practice of paying search engines, social media channels, forums and third party websites for the purpose of sending traffic to your website. Business owners want to be very strategic with their paid campaigns in that it can be very expensive if not properly planned, managed and executed. Social media, paid search, blogs, bulletin board and display advertising are all great channels for paid advertising to boost website traffic.
Social media has become part of our everyday life and getting on social media is a sure way to get free target visitors to your website. The rule of thumb here is to first create a connection with your audience, get them to visit your website and encourage them to share your content with their networks. Adding hashtags to promote your website content can also extend your reach beyond your network and get discovered by users searching for your products and services.
Getting target audience to your new website is not as difficult as many think, however it requires some amount of time and dedication. This is because your website requires some time to get crawled by search engine robots. The above are my top 5 tactics of getting target audience to your new website. These are the strategies I have used on several occasions to get target traffic to my websites and they seem to always work. Do you have any questions or other techniques you like to recommend? Please feel free to share in the comment section.
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Original article published here