5 conversion boosters to optimize your PPC campaigns

5 conversion boosters to optimize your PPC campaigns
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Fresh data and how-to advice to lift performance and get more conversions Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How do you get past the noise and generate PPC (pay per click) results, and which KPIs (key performance indicators) should you be tracking to measure success? Optimizing conversion rate (CVR) is one of the fastest ways to improve AdWords efficiency. It allows you to test new approaches and boost ROI without having to expand target keywords, campaigns or budget. Here are five approaches to PPC that will help you generate more conversions and better results in 2018 and beyond. 1. Optimize keyword quality score Google’s entire business model relies on providing searchers with relevant results. This goes for organic results as well as AdWords. To do this, Google assigns your target keywords a Quality Score (QS). This QS, along with your CPC (cost per click) bid, is what then determines your “Ad Rank.” The three elements that determine your QS are: Ad relevance (in other words, how relevant the keyword is to the ad copy you serve). Landing page experience. Expected CTR (click-through rate). Many PPC experts consider CTR the most important factor when determining QS. Therefore, when looking to optimize your […]

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