4 ways to create a data-driven content marketing strategy

4 ways to create a data-driven content marketing strategy
Spread the love
  • 2
    Shares

Data isn’t the sole property of a data analyst; content marketers should be using it to build a strong, results-focused content strategy targeted to buyer personas When we say the word “data”, you might think it’s a bunch of information used only by technical marketers. CROs, SEOs, and email analysts are no stranger to an Excel sheet, but what about content marketers – the people who work with the power of words, instead of math? Content marketers – including strategists, editors and your team of writers – should be using data to drive your marketing strategy forwards this year. Why? Because content is how we connect with our audience and convince them to complete our marketing goals. Conversions are going to be a struggle if we’re not creating content that’s backed (with data) to prove what you’re creating works for them. In this post, we’re diving deep into data analysis for content marketers, allowing you to build a future-proof strategy that isn’t a total time (or fun) suck. Download FREE Resource – Top 10 common content marketing mistakes Grow your audience and build interest and leads by avoiding these common mistakes. With so much content being produced, it’s important your content marketing strategy cuts through. Our content marketing mistakes guide reveals the most common mistakes, but more importantly what to do about them, with strategy recommendations, examples and relevant resources identified Access the Top 10 common content marketing mistakes 1. Understand your buyer personas We all know the importance […]

RELATED:  10 reasons why you need a 360 degree Content Marketing Audit

Spread the love
  • 2
    Shares
0 I like it
0 I don't like it

3 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.