Striking a balance between usability and great UI is necessary for successful local website design. In this guest post, Andrew Lowen shares his top tips for getting it right What are the latest trends in local web design ? And what do local businesses do to differentiate from others? In an age where your local business website can be accessed from tons of devices, the user interface and user experience design have become more vital than ever. Previously, local business websites focused largely, if not entirely, on optimized content techniques. However, it’s 2018 and many practices from the recent past are dead and new practices have replaced them altogether. In this post, we’ll look at how important it is to focus on the UI (user interface) and UX (user experience) practices for today’s local business websites, and how you can create prototypes and wireframes to lay the right foundation for your website. Tips for local website UI/UX Design The user interface for a local business website might not vary a lot in terms of design, navigation and overall look and feel, but it must be optimized for a lot of location-based features like maps, dynamic call to actions and integrated payment systems. Let’s look deeper into the above mentioned features of a local website in terms of their design and usability. Maps Integrating maps on local websites could vary depending on the kind of services the business is offering. From showing the location of your business with a simple […]

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