4 classic marketing techniques reimagined for social media

4 classic marketing techniques reimagined for social media
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While new digital marketing techniques are constantly emerging, the old standbys remain great strategies to attract new customers People love free stuff, giveaways, and contests. Remember Warren Buffett’s $1 billion March Madness challenge ? Even though the odds were abysmal (about 1 in 9.2 quintillion), more than a million people still got excited to compete. There’s a reason why these types of contests and giveaways work so well: They build excitement and attract potential customers. If the giveaway is newsworthy (even if it’s not $1 billion-newsworthy), it still creates buzz and encourages people to share among friends. Social Media and Branding Social media has the power to transform the way we connect with brands and one another. To see the full power of social media in action, look no further than congressional candidate Jon Ossoff. With an eye-catching hashtag and crowdfunded campaigns, Ossoff raised close to $24 million — the majority of which came in the form of small donations from roughly 200,000 people. The effect social media has on brands is just as powerful, but companies now need to work harder to capture their customers’ attention. Social media changed the flow of the online conversation from a brand-to-customer dynamic to a customer-to-customer interchange, meaning brands now have to work their way into normal conversations without appearing intrusive. And getting customers to talk about their positive experiences poses a challenge. The clout of social media stems from its ability to let consumers share their honest experiences with one another. […]

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