Getting huge amounts of traffic to your website is considered great, but if this traffic is not converting then it is useless. In this article, I will share and outline 36 great ways to increase your website’s conversion rate and getting your visitors to take action by giving you their email address or make a purchase. 1. Fewer the Fields the Better In your email opt-in form, you should ask for as little information as possible as people generally don’t like to fill in lengthy forms. When I first started Startupily I had included first name, last name and email address in the opt-in form and noticed that I was only receiving 2 to 3 opt-ins per week. I experimented a little and just kept the email address section and saw the number of opt-ins I received per week increased to 10 and now on average, I receive 12-15 opt ins per week. 2. Add a Guarantee If you are selling something from your website you should include a no questions asked refund policy on all the purchases. This will reduce risk, people will trust your product and business and will increase sales. 3. Use Action Verbs in Your Headings When writing out calls to action you should try to use action words that spur visitors to take action on your website. The best action words I have tested are “grab yours”, “reserve your seat”, “limited time only”. 4. Use Client Testimonials Testimonials are a good way to show […]
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