Marketing Written by: Walter Bodell When you have an e-commerce site, your conversion rate is one of the most important metrics, and it’s something that you should always be looking to improve. A higher conversion rate essentially means that more people are taking the action you want them to, and this action will vary depending on what page of your site they land on. In most cases, though, a conversion on an e-commerce site is when a visitor decides to purchase your product. To get better results from your site, here are some simple tricks to increase your conversions. Improve Page Speeds A couple decades ago, people were more patient while using the internet. But that was the time of dial-up and waiting several minutes just to connect to the internet in the first place. Considering most consumers now have access to high-speed internet and expect everything to load in a matter of seconds, not minutes, your site needs to be fast if you want a good conversion rate. A slow site will lead to more visitors getting frustrated and bouncing. It’s fine to build a dynamic site, but make sure that you’re not overloading it with too many items that slow it down. You should also check how fast it is using the Google Developers PageSpeed Insights tool . This tool is as easy to use as it gets. You simply plug in your site’s URL, and the tool gets you a speed score, with 85 and up […]

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