3 Great SEM Tips Every Business Owner Needs to See
Having a strong search engine marketing strategy is absolutely critical to the success of your business. Check out these great SEM tips by clicking here.
Keyword(s): SEM Tips
You’ve decided you need to use SEM to step up your marketing game.
Smart move considering there are 6,586,013,574 searches per day worldwide.
Yes, you read that right. And no, I did not make the number up.
Having a strong search engine marketing strategy is absolutely critical to the success of your business. Check out these great SEM tips that will help your business capitalize on a few of these 6 trillion searches.
Target your Audience
Know who you are selling to. I mean, really get to know them. An important SEM tip is to know exactly who your target audience is.
- Where do they live?
- How old are they?
- Men or women?
- Do they use mobile searches or are they in front of a computer?
- What are they searching for?
Put a survey on your website to get to know them. A little research will go a long way when it comes to getting to know your target audience.
From there you can build campaigns and ads that will be placed directly in front of those who are most interested in your product. You will be able to ensure you are attracting the right consumers to your site.
86% of people skip commercials.
44% of direct mail is never open.
It’s no secret people don’t like being sold to, but they love to buy.
Save precious SEM budget by optimizing your ads. Use some organization and planning to build successful campaigns.
One SEM tip is to try A/B Testing. This is an old tried and true method of knowing exactly what works and what doesn’t. For example, run 2 versions of ad copy and see which one converts the most visitors. This way you will know exactly what strategies do or don’t work.
SEM Tips With SEO
SEM and SEO should work together.
It’s easy to forget about one when working on the other, but they work best when acting as a team. They both play very similar roles while sharing a common goal: attracting new customers to your site.
SEO brings new readers organically through keyword searches, while SEM is more analytical and goes after a target group.
The data you get from SEM will help build and shape the SEO keywords and in turn, will increase the probability that the SEO keywords will produce positive results.
The two should work harmoniously to bring more visits to your site. When working together, SEO and SEM are more effective than they would be individually.
These SEM tips will help bring people to your site, but what keeps them there is you.
How are your going to retain those new visitors? Have a plan to set up a blog. Blogs act as a home-base between your website and social media networks. Then carefully create content that is interesting and relevant. This will keep the customers coming back.
No matter where you are in your business marketing plan, we are here to help. We have all the knowledge and experience to help with anything you need.
Contact us to get some pay per click ads going!
Original article published here